Generally, when optimizing a website, the first thing to do is to set the title of the website. Whether it is the title of the homepage of the website or the title of the website's internal pages or section pages, as long as it is modified, it will definitely be affected. Existing ranking traffic has a great impact. The modified good rankings may increase, but the modified poor rankings may decrease. So how do we set the title of a website?
1. Can the title of the website be modified?
It is not recommended to modify the website title at will. If you modify the website title, not to mention whether the title modification is good or bad, the website will basically reduce the power in minutes, and then the search engine will review the title of the website and the title established by the title. Theme, in this time period, if the website title is modified well, it’s okay. Sooner or later, the ranking of the website will be restored and slightly improved. Then, if the title is not modified very well, the website will basically be scrapped. So, if it doesn’t It is necessary to modify the premise, it is best not to modify the website title.
2. Frequency of website title modification
Every time you modify the website title, it will reduce the search’s evaluation of the website itself. If you frequently modify the website title, then the website is basically GG. If you must modify the website title, it is best not to modify the title twice within six months of modifying the website title. Otherwise it is very troublesome.
3. Under what circumstances does the title of the website have a good effect on the website?
1. There are no keywords in the existing title of the website or the keyword settings are unreasonable, or the existing title does not match the theme of the website. In this case, it is necessary to modify it.
2. The title of the inner page or the column page of the website is the same, or the title is set as the column name. In this case, you need to modify the title of the inner page or the column page of the website.
3. The website itself is in the state of downgrading due to the website title. This situation needs to be carefully considered and the website title is redefined. As long as the website title description keywords are set appropriately, it will quickly recover from the downgrading state. Here.
The above points are the points shared by Zhanyouyun editor, hoping to bring you some help in optimization.