If a worker wants to do his job well, he must first sharpen his tools. If our website wants to get keyword rankings, then we should first know the website's inclusion and indexing problems, because each website can only be collected by search engines in their library, and then the search engine working principle is processed, and then only We will give keywords corresponding to our website rankings. I believe that many seo technicians can use some methods to speed up page inclusion to get our pages included quickly, but there are also pages that are included that are difficult to participate in rankings. Weight value It is very low, and some people only read the included pages and did not process the included pages. The problem caused is that tens of thousands of pages are included, but the keyword rankings of the website are very few. This Question: We can search for keywords on Baidu to find websites at will. We can see that many websites have this problem, so why is this? Next we will take a look together.
The webpage is included in the search engine, but it does not mean that it can participate in the keyword ranking, because there are many factors that affect the keyword ranking, the influencing factors are the keywords that you want to do the keyword ranking. Are there any keywords in the website? This word, secondly, how important is the keyword on the website, how relevant is it, and how many links are imported and how many links are exported for the keyword to be done, giving us the weight of the imported links of this keyword How high is it, and of course how rich the page is and how much content it gains. The most important point is how high the value of the page is, because it is often felt that the core point of a keyword ranking is how much users love this page. , If a website is not visited by many people, click to browse, then the keyword ranking of this page is naturally not very good, because the job of the search engine is to provide users with the information they want.
The previous paragraph introduced you to the factors that affect keyword rankings, as well as the importance of indexing. Then we will take a look at what is the effective index to improve website ranking? Because keywords participate in ranking and effective indexing has a great relationship, here the search engine divides the index into a lower-level library and an upper-level library. The lower-level library mainly places some pages that have been collected for a long time and have little value. Quality pages are deleted from the library, while the upper-level library is different. The pages included in the upper-level library are mainly high-value and user-loved pages, and there are many links to give them page weight. This is also an effective index we need to know. We understand this kind of problem, we can think about what kind of pages can be upgraded to the upper level library when we are doing website optimization? If it is in the lower-level library, how to upgrade to the upper-level library? If we can think about this kind of problem, then we can do a good job of website keyword ranking more easily.
So how should we know more clearly what is a valid index? Here we can observe from the search. When we search for some keywords, we will find that there are some secondary page column pages or content pages ranking on the first or second page, then the value of this page is relatively high. Or the weight of the website itself is very high, so the content posted is easier to participate in the keyword ranking, and we have made a page, and then you can use the site command to see if this page is included. If it is included, we copy See if the title of this page is ranked first on the first page. If it is in the first place, it means that the weight of this page is still relatively high and it is easier to participate in the ranking.
Xiaofeng’s blog concludes that when we are doing website optimization, we need to understand the effective index that improves the ranking of the website, so that the work we do can quickly reflect its value. First, we need to understand the inclusion and indexing, then understand the working principle of search engines, and finally It is to do a good experience from the user's point of view. I hope the above content can help everyone.