New retail, this concept is relative to traditional retail. There is such a formula that new retail = traditional retail + digital transformation and upgrading. Therefore, the new retail business model is centered on digitalization!
So how to define the new retail business model?
New retail takes digitalization as its core and builds its own private traffic pool platform through in-depth integration of online and offline services, ultimately realizing the digitization and intelligence of all scenarios, processes and businesses. Build a new retail private domain APP social e-commerce new retail mall docking product supply chain one-stop solution to learn more about my Zhihu homepage https://www.zhihu.com/people/ju-he-gong-ying- lian or add my contact information
What are its characteristics?
1. Online management (improving internal management efficiency);
2. Online employees (improving internal management efficiency);
3. Product online ( real-time full-dimensional presentation to achieve digital brand building);
4. Customers go online ( reachable in real time , achieving precise digital marketing);
5. Data asset visualization and privatization (this is the essential difference between new retail and traditional retail).