At the beginning of 2020, a sudden epidemic has accelerated China's entry into the digital age.
If before that, offline traditional enterprises have been struggling to operate due to the impact of the Internet economy, then, with the advent of the digital age, traditional enterprises may have an opportunity to stand up.
In the past, for traditional enterprises, the biggest dilemma was that they could not go out, let more consumers know themselves, get more traffic, grab more consumers, or interact and communicate with consumers. This is the pain point of offline companies, but it is also the advantage of the network economy.
The Internet economy, because every order can trace the contact information of consumers, establish new exchanges with them, and sell them online. It faces all the Internet groups in the country without geographical restrictions. These are all The advantages of the network economy.
But with the advent of the digital age, traditional enterprises can also use good smart digital tools to slowly realize these functions, conduct online and offline integrated operations, and truly enter a new stage.
Offline catering companies can open online malls to slowly introduce offline traffic to online, and through various marketing activities, let consumers pay attention to their online malls, and carry out a series of retention and new marketing Activities, so that the members of their online shopping malls become larger and larger, and ultimately, to establish their own complete brand private domain traffic pool.
At the same time, the use of WeChat smart marketing's fixed-point coupon issuance and other functions to further expand the popularity of the product. This method, in addition to catering companies, is also applicable to some other offline traditional companies.
The digital age is also an era where users are king and traffic is king. In this era, all companies are constantly grabbing traffic and letting more and more water in their traffic pools. Only when the pool is large enough can the ultimate profits be created. The more impressive, and vice versa.
In the digital age, as an offline traditional company, if it still sticks to the rules, it just opens stores every day and waits for customers to come to the door. One day, the number of customers coming to the door will be very small, because they are all used by other businesses. Digital marketing was taken away.
In the new era, it does not mean that you are unwilling to keep up. You can rest assured with less money. The worst outcome is likely to be that you withdraw from the arena and close the door.
If you do not seize resources, others will seize your resources.
But this is also an opportunity for offline traditional companies. In the past, your store was on the line of life and death, lacking in traffic, and the only point of sales could not support your store’s expenses.
But now, through digital marketing, you let more and more users know your store, know the features and activities of your store, you will have many more opportunities.
Therefore, under smart digital management, more and more traditional enterprises need to make good use of smart digital management tools to promote their stores and the characteristics of their stores, so that more and more consumers Knowing yourself and recognizing yourself is what traditional enterprises need to do in the future.
So, what exactly is a smart digital marketing tool?
This concept is derived from Alipay and WeChat Pay, and the promoters behind it are these two giants. In other words, smart digital management is something that these two giants have jointly created, and they do not hesitate to spend a lot of material and financial resources. Thing to push.
Therefore, it can be said that the time and place are favorable for traditional enterprises. With the help of the two giants, the transformation will become more smooth.
For details on how to proceed, you can consult the official service providers under Alipay or WeChat Pay, because the final implementation is the service providers (such as online payment).
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ps: Original article, plagiarism pursues legal responsibility!