Traditional vs e-commerce retail
traditional retail
The distribution of online and offline linkage benefits is a difficult problem
The impact of e-commerce, the loss of interests of offline channels, and the resistance to transformation will affect the healthy development of the industry. The key is to balance the distribution of online and offline interests.
Consumption upgrades and convenient consumption pose challenges
Traditional retailers go with the goods, and the goods go with the market. They are highly dependent on properties, and cannot target targeted groups of people for marketing, and cannot adapt to consumers' mobile consumption habits.
Difficulties in digital transformation Difficult to adjust the relationship between people and goods
Relying on traditional retail channels, lacking digital capabilities, affecting production and sales, and declining core competitiveness, it is urgent to realize digitalization of the entire system, empower channels, and optimize resource structure
E-commerce retail
Visible and untouchable experience affects after-sales
Virtual scenes, lack of instant consumption, affect consumption experience and increase after-sales costs
Limited channel reach
E-commerce is affected by technology, industry, commodity attributes, etc., and it is impossible to realize omni-channel marketing online
The bonus period has passed and the competition is gradually increasing
The bottleneck of traffic is gradually revealed. There are too many existing e-commerce platforms, users are scattered, e-commerce dividends are no longer there, and the cost of customer acquisition is increasing, making it difficult to break through
Two models of agents
1. Platform mode
Agent deposit payment mode
Recharge the payment to the platform uniformly
Order rewards, payment and rewards need to be deducted
Agent distribution award, manual/automatic distribution, support level 3 (recommended within level 2)
Agent rewards, you can set the distribution time and gradient ratio
In the case of deduction of payment, except for regional rewards, other rewards will be issued by the agent
Agent discounts can be set individually for each product
The payment margin can be set, and the warning line will be triggered if the amount is lower than the set amount
You can set the minimum recharge payment
Recharge method: WeChat/Alipay/Offline (bank card)
Visitor platform assigned to, by person or by region
Self-purchase/non-self-purchase mode
Agent rewards support separate account distribution mode
2. Step by step mode
Agent deposit payment mode
The gene chain recharges the payment to the superior based on the principle of proximity
Order rewards, payment and rewards need to be deducted
Price difference rewards, retail orders are only settled, and recharges are not settled
In the case of deduction of payment, except for regional rewards, other rewards will be issued by the agent
Agent discounts can be set individually for each product
The payment margin can be set, and the warning line will be triggered if the amount is lower than the set amount
You can set the minimum recharge payment
Recharge method: WeChat/Alipay/Offline (bank card)
Visitor platform assigned to, by person or by region
Self-purchase/non-self-purchase mode
Agent rewards support separate account distribution mode
The difference between the two modes
The difference between the "platform model" and the "level-by-level model" lies in the recharge method and rewards of the payment
"Platform mode" All agents recharge to the platform uniformly, and there is no price difference between agents
"Level-by-level mode" agents recharge to their superiors, and different levels of agents earn the difference
platform mode ;
Order attribution:
1. The agent closest to the buyer on the gene chain,
2. Enable the agent's self-purchase, and the order belongs to the agent himself.
3. If the agent self-purchase is not enabled, the order belongs to the superior agent.
4. The regional order reward switch is turned on on the platform, and those who do not have superiors press the order address to allocate,
5. The regional order reward switch is not turned on, and there is no higher-level attribution platform
Order Rewards:
1. After the order is paid, the payment will be deducted, and the reward will be settled after the order is completed.
2. When the nearest agent has insufficient payment, the order belongs to the platform.
3. The distribution rewards for promoters and store managers are issued by the agent to whom the order belongs.
Agent Rewards:
1. Distribution rewards: calculated according to the recharge of the payment, follow the recommendation relationship, different identities have different depth settings, similar to senior salespersons
2. Monthly remuneration: The monthly recharge amount of the statistics team is distributed according to the set monthly remuneration gradient ratio
step by step mode
Order attribution:
1. The agent closest to the buyer on the gene chain,
2. Enable the agent's self-purchase, and the order belongs to the agent himself.
3. If the agent self-purchase is not enabled, the order belongs to the superior agent.
4. The regional order reward switch is turned on on the platform, and those who do not have superiors press the order address to allocate,
5. The regional order reward switch is not turned on, and there is no higher-level attribution platform
Order Rewards:
1. After the order is paid, the payment will be deducted, and the reward will be settled after the order is completed.
2. When the nearest agent has insufficient payment, go up to find an agent with sufficient payment.
3. The distribution rewards for promoters and store managers are issued by the agent to whom the order belongs.
Agent rewards: level-by-level mode, recharge payment without distribution rewards and monthly rewards, and does not calculate the price difference between different levels of agents,
Retail orders: the nearest agent deducts the payment and gets a retail reward, and the price difference is obtained for those with a higher level than the nearest agent on the gene chain;
solve pain points
manufacturer
On-demand production, flexible customization, brand building
agent
Digital transformation, management and control from weak to strong, stimulate vitality
retailer
Reduce inventory pressure, improve sales efficiency, and enable data
consumer
Enhance consumption experience, more personality
If you need a complete plan, please find the editor