With the continuous development of digital technology, more and more enterprises are beginning to realize the importance of digital transformation. For specialized and new enterprises, the development of the digital economy also brings rare development opportunities for small and medium-sized enterprises. Digitalization is playing an increasingly important role in helping small and medium-sized enterprises reduce costs, increase efficiency and improve quality. Digital transformation has already It has become an inevitable requirement for empowering small and medium-sized enterprises to take the road of "specialization, specialization and innovation".
Digitalization, as a capability required by specialized and new manufacturing enterprises, has received more and more attention and recognition from enterprise management in recent years. However, at present, the digital transformation of my country's specialized and new enterprises still faces problems such as "the overall level of digitalization is still low, the key basic capabilities of transformation are insufficient, and the supply of digital-related talents is insufficient". This article will also conduct an in-depth discussion with you on how "specialized, refined, special and new" enterprises can achieve growth through digital transformation.
1. What are the challenges faced by specialized, special and new enterprises in their transformation?
The digital transformation of enterprises has entered the deep water area and has penetrated into all walks of life. At the same time, continuous requirements from the national level have provided strong policy support for digital transformation, which ushered in an important window for the digital transformation of small and medium-sized enterprises in my country. However, due to the constraints of talents, capital, technology, and costs, current small and medium-sized enterprises still have problems such as "will not transfer, cannot transfer, and dare not transfer".
First, there is a lack of digital talents. Insufficient digital talent reserve has become a prominent problem restricting the digital transformation of small and medium-sized enterprises. Specialized, specialized and new enterprises are mainly concentrated in the manufacturing industry. With the acceleration of intelligent manufacturing, talents with digital skills who understand intelligent equipment, numerical control technology and artificial intelligence have become talents that enterprises are in short supply.
Second, the technological innovation capability is insufficient. Technological innovation capability is the core feature of "specialized, special and new" small and medium-sized enterprises, and insufficient innovation capability has become an important factor restricting the high-quality development of small and medium-sized enterprises. Due to the high verticality and strong professionalism of the "specialized, special and new" small and medium-sized enterprise industry, generalized digital products and services often cannot meet their transformation and upgrading needs. The shortcomings of insufficient digital technology capabilities promote the integration and docking of innovation chains and industrial chains.
Third, high costs restrict the willingness of SMEs to transform and upgrade digitally. The digital transformation and upgrading of enterprises is a complex system engineering, which needs to continuously invest a lot of time and money in hardware and software purchase, system operation and maintenance, equipment upgrades, personnel training, etc. However, most SMEs have limited funds and great pressure to survive. Relying on its own capital investment for digital transformation is almost unsustainable.
2. How to transform and upgrade specialized and special new enterprises with the help of digital means
First, optimize product development with the help of digital tools. "Specialized, special and new" enterprises usually have a high degree of professionalism and technical strength, but there may be deficiencies in product research and development. Digital transformation can help companies optimize product R&D processes, improve R&D efficiency and product quality. For example, enterprises can use virtualization technology for simulation testing to reduce the time and cost of physical prototype manufacturing and testing. At the same time, digital technology can help companies better understand market demand and customer feedback, adjust product design plans in a timely manner, and improve product popularity and market competitiveness.
Second, open up new sales channels. Digital transformation can help companies expand new sales channels and improve sales efficiency and coverage. For example, enterprises can establish their own e-commerce platform to sell products through the Internet, reduce sales costs and improve sales efficiency. In addition, digital technology can help companies carry out social media marketing, interact with customers through social media platforms such as WeChat, Weibo, and Douyin, and increase brand awareness and customer stickiness.
Third, strengthen data management and analysis. Help enterprises better manage and analyze data through digital systems, and improve the scientificity and accuracy of decision-making. Enterprises can use ERP, CRM and other systems for data management to realize data integration and sharing. At the same time, enterprises can use big data analysis technology to conduct data mining and analysis, understand market trends and customer needs, and provide scientific basis for enterprise strategy formulation and product development.
3. How does the CRM system help specialized, specialized and new enterprises increase costs and increase efficiency?
With the increasingly fierce market competition, specialized and special new enterprises need to continuously improve efficiency and service quality to improve customer satisfaction and gain more market share. As a professional customer relationship management tool, CRM system can help enterprises effectively manage customer information, improve sales efficiency and customer service quality, so as to achieve the goal of increasing efficiency.
First, the CRM system can help companies better manage customer information. Through the CRM system, enterprises can collect basic information, needs and opinions of customers in order to better understand customer needs and preferences. At the same time, the CRM system can also classify, analyze and evaluate customers, so that enterprises can better understand the value and potential of customers, and formulate different marketing strategies and service plans for different types of customers. For example, the Funshare CRM system provides users with a full range of customer 360° portrait data analysis capabilities to help companies achieve refined management of customers.
Second, the CRM system can help companies improve sales efficiency. The CRM system can automatically manage multiple sales processes, such as follow-up of sales leads, generation of quotations and contracts, etc. This enables salespeople to complete sales more efficiently, saving time and resources, and increasing sales efficiency and closing rates. In addition, the CRM system can also help companies monitor sales performance and sales trends in real time, so that companies can adjust sales strategies and plans in a timely manner. Enterprises can build the whole sales process and steps from conversion of potential leads, establishment of business opportunities, follow-up of business opportunities, closing of business opportunities to establishment of sales orders, including pre-sales, sales and after-sales, through the Funshare Sales CRM system. Through the accurate sales forecast analysis of business opportunities, a complete closed-loop performance from clues to cash can be realized, every transaction opportunity can be grasped, the winning rate of business opportunities can be improved, and corporate performance growth can be driven.
Third, the CRM system can help companies improve customer service quality. In the context of increasingly intensified market competition, the cost of acquiring customers for enterprises has risen sharply, and the maintenance and development of existing customers have begun to be valued. The role of the after-sales service department is playing more and more value in the enterprise. Therefore, under the digital operation mode, enterprises need to build a new digital service system to realize the transformation from passive service to active service and value-added service. For specialized and new enterprises, the CRM system needs to provide more complete after-sales service management functions, so as to be able to quickly respond to customer needs and provide high-quality customer support, including customer complaints, after-sales service and customer satisfaction evaluation. The product capabilities of Fenxiang Sales in terms of after-sales service have also been favored by many companies.
It is reported that Juding Medical has transformed the after-sales service from a "cost center" to a "profit center" through the Fanxiang sales CRM system, saving more than 8 million in operation and maintenance costs and gaining more than one million in revenue. The average after-sales acceptance time has increased from 2 days to 0.4 days. The SLA level of effective equipment service has increased from 82% to 98%; the average customer satisfaction has increased from 82% to 97%.
Digital transformation is a long-term process that requires continuous investment and innovation by enterprises to continuously adapt to market changes and customer needs in order to achieve sustainable growth and development. In the future, Fenshare will continue to upgrade and optimize through continuous innovation, and strive to empower more companies with technology and help them achieve cornering overtaking on the road to digital transformation.