Nowadays, consumers generally use their mobile phones for two or three years before selling them. When they buy newer models, they must consider the value retention rate of mobile phones. Fish, from here you can see the real selling price of the phone.
The iPhone 7, which has been quite old for a long time, can still be bought and sold in the second-hand mobile phone market. The price of this iPhone released in 2016 can still reach about 500 yuan in the second-hand market; compared with the current price of Xiaomi Mi 5 released in the same year It is less than 100 yuan, and basically no one wants it, because the iPhone 7 is still quite smooth, while the Mi 5 is already very laggy.
If it is said that long-term mobile phones cannot clearly compare the value retention rate of domestic mobile phones and iPhones, then the comparison between Xiaomi 11ultra and iPhone 12 in 2020 will be even more obvious. The 16GB+256GB version of Mi 11ultra was priced at 6,499 yuan back then, but now it sells for only about 1,800 yuan on second-hand mobile phone platforms, while the 128GB version of iPhone 12, which is priced at 6,299 yuan, still sells for about 2,800 yuan on second-hand platforms.
It can be seen from the comparison that the iPhone 12 released in the same year is 200 yuan cheaper than the Xiaomi 11ultra, but now the price in the second-hand market is actually 1,000 yuan higher than the latter. Obviously, the second-hand market welcomes the iPhone, while the depreciation rate of domestic mobile phones is It was too high, and it fell to nearly 3,700 yuan in two years.
The reason why the value of domestic mobile phones is so low is that the price of domestic mobile phones is too high, and the price reduction rate is too fast. The Xiaomi Mi 12S Pro, which is still on sale today, was priced at 4,699 yuan when it was launched last year. Now it is only 2,499 yuan on the e-commerce platform.
Apple's iPhone 13 was released in 2021. The price at that time was 5,999 yuan. Today, the price on the e-commerce platform is still more than 4,700 yuan. The official price remains stable, making the price of the iPhone in the second-hand market more stable.
The pricing strategies of Apple and domestic mobile phones are different because Android phones are upgraded too quickly. Android phones launch two flagship phones or even more styles almost every year. This is because the competition in the Android phone market is fierce, and the popularity of new phones is so low. Within 4-5 months, domestic mobile phones had to increase the release frequency of new phones, and the prices of old phones were cut when new phones were launched, resulting in frequent price cuts.
Apple releases an iPhone every year, and in order to ensure profits, Apple has changed the speed at which it quickly reduced the price of the old iPhone, so as to encourage consumers to reduce the purchase of the old iPhone and buy the new iPhone, which leads to the decline of the old iPhone. iPhone price cuts have slowed significantly.
Of course, the iPhone’s better preservation of value in the second-hand market is also related to its performance leadership. The iPhone’s A-series processor is two years ahead of Android, and with the optimization of the iOS system, it is not an exaggeration to lead Android phones by three years. Optimization, even the iPhone7 a few years ago can run smoothly now.
Domestic mobile phones are not good, not to mention the Mi 5 in 2016 mentioned above, even the Mi 8 in 2018 is a bit difficult to cope with various APPs. This is related to the mechanism of the Android system itself. In order to earn more benefits from mobile phone users, mobile phone companies also try to stuff as many apps as possible, which leads to the high resource usage of Android phones. As a result, the memory of Android phones has increased to 24GB, and the memory of iPhone 14 is Only 6GB.
These reasons have led to the rapid depreciation of domestic mobile phones, while the iPhone has maintained a high value retention rate, so consumers sell their iPhones and buy new iPhones, making up far less money than domestic mobile phones.