Share a summary of chip sales experience.
Regarding work experience, I have been engaged in the chip industry for 5 years. I majored in automation at Shenzhen University. I practiced as a hardware engineer for one year in my senior year. After graduation, I worked as a hardware engineer for one year. After graduation, I will transform into chip sales according to my career plan (first research and development, then market). , had the honor to integrate professionalism and interest, and the chip industry is currently developing steadily
Regarding chip sales, in fact, it is too broad to directly talk about chips. Chips are divided into many upstream and downstream, many types, and many posts have introduced them in many posts, so I won’t say more. As far as sales are concerned, communication skills, business skills, and technical skills should be indispensable. Sales in the past may have focused more on business and communication skills, and there are many people with zero technical skills, but now, sales with technical skills will be more important. Popular, but the prerequisites are communication and business ability
The most difficult thing about getting started in sales
is the accumulation of original customers. From a young person to getting started, Mobai used to make dozens or hundreds of calls a day, various exhibitions, and digging out customer communication channels. This stage is the most confusing and prone to premature death. It is especially important to have a high-quality company platform or team, high-quality mentors, and appropriate opportunities. There are many people who work hard, but few can seize luck. The most important thing is to work hard to accumulate knowledge and be prepared to seize opportunities. Accumulate original customers, then complete the entry in the sales profession
About advanced sales
Start talking to customers, visiting, negotiating, business, delivery, documentary, customer complaint handling, new project introduction, customer relationship maintenance, understanding the dynamics of competing products, paying attention to market dynamics, broadening the customer base, understanding in advance to keep up with the trend, After accumulating industry customer resources, etc., in short, with good performance support, you are a qualified sales engineer. If you are proficient in handling the above, you are probably a sales manager.
Regarding the development route of chip sales,
Huaqiang North’s trade types, roasted seeds and nuts, and exotic goods are a kind of route. Spot transactions have their advantages and disadvantages. There are shortages of goods in the past few years to create a myth of creating wealth, and there are also stockpiles that drive up the price of certain types of chips. But there are also many people who lost in a mess, both good and bad, and they cannot be generalized. There is not much contact with the type of trade, and there is no discussion.
If you refer to my career development path, first the chip agent and then the domestic original factory, go to an agent platform first, accumulate customer resources and sales experience, and transfer to the original chip factory when the time is ripe. Continue to develop on the agent platform, from sales to sales manager, regional sales manager, marketing manager route development, or from agent sales to original factory sales, sales manager, regional manager route
As for original chip manufacturers and distributors, traders
have a relatively single product line and can only sell their own branded products. The agent has many product lines, and the same customer has the opportunity to import a large number of different brand products. Each has its own advantages. Agents have the original factory agency certificate, which is a formal sales channel and is also controlled by the original factory. Customers have a reporting mechanism and cannot grab customers from other agents. flexible.
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