2. How to temper product creativity
Today is the second episode of the course: How to temper product ideas? To solve this problem, we mainly answer three questions;
- What will the future of the industry look like?
- Where are the pain points and opportunities in the industry?
- Why did you make it and how do you plan to do it?
1. What will the industry look like in the future?
What the future of the industry will look like has nothing to do with our product ideas, but our product ideas are closely related to the future of the industry. So how do we start from ourselves to judge the future of the industry?
It is necessary to objectively make some directional judgments on the industry based on the status quo and logic. This kind of judgment is that no matter whether you participate in it or not, or what method you use to participate, it will not affect the general trend.
Summary: data statistics + logic deduction
2. Where are the pain points and opportunities in the industry?
How to start from stakeholders to discover and mine the problems they encounter.
Thinking: This is inseparable from user research.
3. Why can you make it and how do you plan to do it?
The industry trend is established and opportunities exist. The next thing to think about is "your" unique advantages and paths. This stage does not require a detailed solution or product feature definition, it is still a generalized strategy.
Summary: An objective analysis of your own strengths
4. think
Recently, I am working on a product, which belongs to the type of boss project. It is just in the bottleneck period at this stage, and I have been doubting the product idea. In fact, the root cause of this problem is that as the product manager and creator of this product, we have not done industry analysis, market research, user analysis, or logical deduction and demonstration of product ideas. Doubts of all kinds at this stage. Finally, I would like to send a word to myself and the product managers who are new to the industry: making products is not as simple as drawing prototypes and writing documents, and effort is beyond poetry.