With the progress of society and the development of science and technology, the Internet industry has never stopped developing. In this track full of opportunities and challenges, the role of the Internet product manager is particularly important. However, as the number of Internet product managers has increased year by year, the phenomenon of involution has become increasingly serious. So, how should product managers break through the fierce competition and gain room for career development?
1. Continuously improve your professional skills by reading relevant books, participating in training courses, and listening to experience sharing from industry leaders. At the same time, in practice, product managers need to accumulate more work experience and accumulate their own work cases from work experience and project process to help themselves improve their competitiveness!
the most important! Product managers really need a "killer tool" to give themselves extra points! What is the killer here? Let's first take a look at the bonus points for major companies recruiting product managers:
The recruitment of major well-known companies on the Internet still gives priority to throwing olive branches to product managers with NPDP certification! In addition to showing your success stories, prototype designs, and various documents to the interviewer, getting an authoritative certificate (NPDP certification certificate) is one of the trump cards to improve your professional competitiveness!
How to obtain the NPDP certificate, and what benefits and value can the NPDP certificate bring to us?
Product manager international qualification certification, New Product Development Professional (NPDP), initiated by the American Product Development and Management Association (PDMA), is the only internationally recognized professional certification for new product development, integrating theory, methods and practice. The purpose of the knowledge system is to provide a unified industry standard for product managers.
With the needs of enterprise development, professional talents are needed in product management to escort and guarantee the company's operation process. Having an NPDP certificate can greatly enhance personal competitiveness during the application process, quickly attract HR's attention, and is also conducive to personal salary growth.
With the progress of globalization, NPDP has gradually gained popularity, and currently has a strong influence in the product field, and the gold content of NPDP certificates is also increasing year by year.
How to obtain the NPDP certificate?
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To meet the examination requirements
First of all, candidates need to have certain product design and management experience and knowledge background. At the same time, candidates also need to meet the requirements of the NPDP certification exam, such as earning credits and attending training courses. These are the first requirements for the exam, otherwise you will not be able to take the exam. -
Exam preparation
Candidates need to prepare for the exam and understand the scope and requirements of the exam, such as the style of exam questions, specific knowledge points, and difficulty of the exam. Candidates can participate in relevant institutions or study the training courses of the website or use the examination materials and books for review. -
Registration
Candidates need to register for the exam, usually on the official website or the website of the certification body. When registering, you need to fill in relevant information, such as name, address, certificate information, etc., and pay the corresponding examination fee. -
To take the exam
, the NPDP certification exam will usually be conducted at a designated exam center or online. Participants need to complete all exam questions within the specified time. The exam lasts for 3 hours. The exam content includes nearly 300 questions (including case studies and knowledge points) ). -
Obtaining Exam Results
Candidates will have to wait for a period of time after the exam to receive their exam results. A score of 60 (out of 100) or above is considered a pass. However, after the test results are obtained, it needs to go through a review period of 3 months. After passing the review, the candidates can obtain the certification certificate.
What problems can NPDP actually solve in the product development process?
-Market research
I want to make products that can touch the minds of users, but I can't scientifically formulate market research dimensions;
I don't know which data analysis method to choose;
I don't even know how to use the results of the analysis report to guide the work.
-Product strategy
Some people regard the solution as a product strategy, and some people regard product planning as a product strategy. Art and Tao are similar at first glance, but they are actually very different.
-Product Timing
Improper product launch timing not only means high marketing expenses and meager return on investment, but even faces competitors.
-Collaborative operation
The product manager is usually the lead in the team, but they have no affiliation with each other. Coordinating the advancement of various departments has always been a long-standing problem.
-Measurements
The navigation, icon, title, and content font size are fixed at the bottom. If you can’t find a reasonable measurement indicator, it will have a huge impact on the final implementation of the product.
- Product marketing
I learned from other people's successful cases, but did not achieve the expected results, and I don't know the logic behind the use.
NPDP is a certification that combines the theory and practice of product development, because in addition to learning the knowledge of fixed modules, NPDP also needs to follow the product from creativity and demand exploration to MVP, product development, listing, marketing and operation maintenance, etc. Do horizontal full life cycle management, complete product knowledge system learning and product thinking construction.
If you want to become a professional product manager, NPDP certification is essential.