With too many ideas, can the product really go out of the "market"?

For many developers, product creativity is like a hormone secreted. This urge and desire is so strong that it is inevitable that they will ponder the creative point restlessly.

But compared with the communication field that really talks about "big ideas", APP is so different:

for 4A or local hot stores, creativity seems to be an indispensable thing for sublimating content, and we can talk about creativity here. It is the most basic force of a designer, and at the same time, the spread of a good idea can surprise and remember many people. We can say that this idea is successful. Making an APP is a process of creation, but from the perspective of purpose, the essence of APP is closer to the medium of providing services/products, or it is a product in itself, and its main purpose is to obtain benefits. Then for (service) products, creativity is not so important, and the key is experience.

We can go to the APP Store ranking for verification. The apps that have been sticking to the top of the list for a long time are actually relatively common apps for clothing, food, housing and transportation, and they are all well-known apps. In my opinion, the UI interface or functions of many apps have not reached the level of It is amazing, but it does not prevent a large number of users from entering and using it. In fact, aside from the background of major manufacturers, the key is that the services and functions provided by these applications make users' lives more convenient to a certain extent and meet most of their needs.

Product homogeneity is not a reason to engage in "creativity". I have been in contact with many R&D teams, and many leaders have said, "Now there are too many applications in the same field, and they are similar in comparison. Besides, there are still several big factories pressing on them, and it is difficult to find a way out if you do it honestly! "The way out here, I will interpret it as harvesting benefits, can creativity make products go out?

For example, in the field of online social networking, it may be the most suitable for the situation described by the leader. To some extent, the two mountains of QQ and WeChat have suppressed almost all niche software, but Momo has , Tantan was born, but it gave a glimmer of hope to many struggling teams in the field of social applications.

After a careful study, it is not difficult to find that the reason why they can stand up is that they have met the needs of unfamiliar social networking and retained some users through a good experience. Behind the success, you must not paralyze yourself with the gold digger's theory of luck. Give you luck and let you try a social APP. This kind of success lies in the accumulation of market research and the long-term polishing of products. It is really not something that can be achieved by luck alone. For a long time, don't treat users as fools, and things that don't work well can't keep people.

Developers are not designers, they are more like "artisans" with craftsmanship. In my opinion, developers who insist on finding a way out through so-called creativity are impatient and "deceived", trying to quickly attract users to approach with exquisite decoration. This is the beginning of the team's "re-creation". The winners of the APP industry are those who can calmly explore the market and polish their products in the midst of fierce competition, pain and exhaustion. Craftsman", there are no fancy performances, just continuous tempering and sharpening through hands day after day, just for the supreme pursuit of product quality, behind the seemingly ordinary repetition, is the "product soul" After the experience, I have to sigh that the chance to take the lead in this industry and win by surprise is gone forever.

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