Move the advent of autumn, many of my friends want to entry for Internet product manager for the industry, the most terrible thing is not finding your favorite companies, but faced with a variety of work opportunities Shique know what to do, to have Internet product manager what qualities? How to choose the direction of development? How to prepare a perfect resume? Do not worry, little copy for everyone to prepare a product manager for Internet autumn trick Raiders, with a look ~
Want to become an Internet product manager, first you need to understand:
Why do the Internet product manager?
Although barbaric growth stage of the mobile Internet has been in the past, we are gradually return to rational and stable state. But in comparison to traditional industries, the Internet industry is still relatively substantial benefits and income, greater development space.
Whether it is the core of the Internet industry is a traditional industry, the company's products are. Without a good product manager, developed a high probability product will not have too strong market competitiveness. Therefore, excellent product manager is very scarce.
It should be noted that the majority of people aspire to the post of new, often only see the absolute high-paying Internet product manager, but ignored to match capacity and output, resulting in the value of the product managers questioned by many. This also allows us to learn the lessons of them, a more comprehensive and objective understanding of the Internet product manager for the profession.
While we talk about good product manager in the Internet environment is scarce, but this does not mean that career low barriers to entry. Junior product manager is very easy to do, but if you want to go long on this road, you need to continue to enhance the content of thought and effort to learn a lot, in other words, the threshold of the Internet product manager in the door inside.
Which vocational skills Internet product manager need?
Internet product manager seemingly does not require highly specialized professional skills, but in reality is the Internet industry's most complex, the most comprehensive functional requirements, the biggest test of human occupation. With three simple words in summary, is: responsible, execution and communication.
Responsible for: That may assume corresponding responsibility in the project. This requires not only a product manager to have a sense of responsibility, but also need to have sufficient leadership, to get the trust of team members, a core team of influential and the right to speak, thus promoting the development of the project.
Execution: a product from scratch, you need to go through a long process, but one of the responsibilities of the product manager is to participate in and guide every aspect of the implementation of the project. Requirements, design, development, testing, release, iteration, which any one link in the chain, the product can not be molded or can not let user satisfaction.
Communication: For product managers, good communication skills is one of the essential professional skills. In the face of different personalities, professional, team members positions, may adopt different coping strategies, so as to ensure the team as a whole, support the completion of the work product.
If the product manager's duties should be broken down, it can be divided into the following sections:
1. Product Planning: This requires a product manager to have flexible thinking, thinking quickly convert between planners and users.
2. The progress of the project to promote the product: product managers need a strong logical thinking ability, the ability to detect defects in the operation of a project or product, and timely coordinate human, financial, time and other resources to ensure the smooth progress of the project products.
3. Business capacity: out of business product manager can not solve any real problems. Here that the operational capacity both in terms of foreign earnings, etc., but also includes the expertise within the project, which requires a product manager constantly enrich their knowledge base, to know technology, design, promotion know, understand operations, to understand the user, have enough vision and depth of thinking.
4. Data Capacity: Product Manager also take a very sensitive observation data, can project real-time data monitoring, analysis can also be re-set after the completion of the project in a timely manner, to build a good project ecosystem to ensure that business activities can be Continued growth.
In conclusion, the Internet product manager should be the Internet all kinds of professional adhesives, is the key to make the work of the whole team steadily. If you can not form such a sense of the overall situation, then it can only become a prototype drawing or project analyst roles such embarrassment.
How to prepare your resume Internet product manager?
If you have sufficient knowledge of the Internet product manager, we have decided to enter this industry, so the first thing is to organize a qualified resume. And other occupations, a good resume is the key to your favorite offer, the quality of the resume determines whether you can have the opportunity to take that next step.
So how do you prepare your resume Internet product manager do?
First, we must first understand and determine the direction of their development
Internet according to specific industry sectors, product manager for the Internet can be divided into the electricity business product manager, product manager for online education, tourism product manager, social product manager, O2O product manager, product manager for Internet banking, video product manager, product manager for reading, payment product manager, product manager search and so on.
Want to be a good product manager, first with the trades of their deep knowledge and acquire the relevant expertise in order to design a user needs, in line with market rules of product. At the same time product managers to have more room for growth. So before making your resume, be sure to clear your thinking and long-term interest in the end in what industry.
Second, find related jobs, it may say
Find related jobs here, not blind view, but with a purpose, targeted to find valuable content to perform leak filled the disease.
① View giant's product manager jobs, help us to understand the development trend of the industry, as well as their strengths and weaknesses, weaknesses.
By contrast Netease, Tencent, Jingdong three Internet companies, you can see, the requirements of industry giants product manager contains the following points:
- There is enough depth knowledge and understanding of their own to be engaged in the industry;
- From the user may be responsible for research, needs analysis, product design to promote the development of the project, to complete the entire project process development;
- There must be data analysis, user behavior analysis, cross-sectoral coordination and communication capabilities.
With the contrast, you can understand their own natural advantages which can be highlighted in your resume, which is less than perfect or circumvent their own needs as soon as possible.
② For newcomers joined the line, the solid foundation needed to train first-order skills is very important. A stable platform and a good leader, the couple who are essential to the process of rapid growth factors. So if you have not accumulated enough experience product manager, assistant product can start to start.
By G-off product assistant jobs can be seen, the product assistant job responsibilities, more work is to assist the product manager, involved in project planning, testing and other processes, as well as other products and basic work.
As a product assistant, and product manager comparison, much less pressure, while in the process involved in the project, you can also quickly learn and grow, to complete the upgrade from an assistant manager. So if you want to lay a solid foundation in this industry, rapid growth, assistant product is a good career choice.
Third, create a resume for different HR
For different HR to make corresponding resume, though seemingly in trouble, but in reality a lot of sense. Internet industry and traditional industries different from traditional industries in the process of job hunting, HR will be more emphasis on excellent professional achievements and correct thinking. The Internet as a rapid development of industry, law-abiding, job search seems to have been unable to meet the requirements of HR. Want to stand out in the monotony of your resume, we need to highlight their highlights around the requirements of HR. Here we can talk about in two ways:
1, there is Internet product experience in practical operation. If you have organized or participated in the Internet project products, and has made certain achievements, then congratulations, this experience will be a plus point in your resume.
2, if you do not have the above experience, it does not matter, we can carve itself on a resume and resume delivery. In the Internet industry, in addition to the relevant project experience, HR pay more attention to your product thinking that the aforementioned product planning, product ability to promote the progress of the project, the relevant professional skills, user behavior and data analysis, as well as your on the Internet familiar and loved degree.
Reference more than a few jobs, we can HR recruitment conditions listed, ready to sort out one by one:
① there is enough depth knowledge and understanding of their own to be engaged in the industry.
Learn about to interview the company, we have many ways to start. There are three common ways: Company Website, search engine, job sites. From the official website and corporate recruitment site can learn the basic situation of the company through search engine company name, you can have a certain understanding of the past two years the deployment and development of the company.
Understanding of the industry will be engaged in the case, including the upcoming interview the company's products, as well as the industry's more well-known competing products, or closer to the business of the company. Even this part can not be reflected in the resume, the interview process is to retain the good bonus items.
② from the user can be responsible for research, needs analysis, product design to promote the development of the project, to complete the entire project process development.
This study focuses on the terms of employment seekers vocational skills, so you can one by one to show their strengths in your resume. For example HR requirements can be responsible for product design aspects, then you can show that they can resume the operation of skilled software tools, such as Axure, Sketch and so on.
If you think these tools are too complicated, you can also try using some simple and approachable products and tools, such as in the prototyping stage, I usually use simple and efficient prototyping tool Mockplus , can meet the daily needs of 95 percent of the design work .
If the workflow of product managers do not understand, you can refer to the article: "Complete workflow product: product manager must do 25 things" .
③ to have data analysis, user behavior analysis, cross-sectoral coordination and communication capabilities.
This is a test for recruitment conditions, product manager logical thinking, thinking and leadership structure.
Data analysis : Data analysis is one source of demand for the product the way, so the product managers need to understand the data analysis, master the common methods of data analysis, and from which to obtain useful information.
User behavior analysis : analysis of user behavior can help users analyze how the loss, and why the loss, where the loss. Therefore the Internet product manager needs to know what is user behavior, and how to obtain user behavior data.
Inter-departmental coordination and communication : Product development is a chain of processes, product manager as a logical guide them, the need to interconnect the various functions. This aspect can also help as Zeplin / G passenger iDoc to communicate such collaboration tools, and to develop a global product concept.
All in all, know in advance the delivery company and industry information coming in, the right medicine, highlighting their strengths, improve their shortcomings, it can create a natural to attract a HR CV has the characteristics of the Internet.
Internet product manager offer want to get a favorite, it is necessary from the perspective of Internet products, as the HR user, then wrap themselves in accordance with the needs of users, allow themselves to be in line with company needs a "product."
