Digital properties and smart communities have become hot spots in the current digital transformation. The application of these emerging technologies not only provides owners with more convenient and efficient services, but also brings new operating models and management methods to property companies and urban management.
According to the data, as of the end of 2021, the intelligent transformation rate of Chinese property service companies is 71.5%, covering more than 180 million users, accounting for 69.2% of all property management. Among them, the number of users covered by smart communities with wider coverage has reached 150 million, accounting for 43.8% of all property management.
App is currently the main carrier of smart properties. More and more real estate companies are trying to create their own smart property apps to improve the efficiency and quality of property services and provide more convenience for property owners. However, these smart property apps still have some pain points and needs, which need to be continuously optimized and improved.
Operational Challenges Faced by Real Estate Enterprise Apps
Ecological integration ability is weak
The functions of most smart property apps are relatively single, which cannot meet the comprehensive needs of users. For example, some apps only provide basic functions such as property fee payment, maintenance report, loss report, access control, etc. For a complete smart property platform, these functions are far from meeting the needs of owners
Instead, it needs to combine more service needs of community residents, including logistics services, community commercial services, e-commerce services, cultural and creative entertainment services, community medical services, housekeeping maintenance, house rental services and other fields.
Is there any way to introduce these functional scenarios at low cost and low threshold? This is a question that real estate companies have been paying attention to.
Functional scenarios are difficult to manage and maintain in a unified manner
For some well-known real estate companies, the real estate coverage rate is large. If a separate property app is developed for each real estate, the operating costs must remain high. Can one app be able to realize different regions and different real estate properties in one app? required functional scenarios, and realize unified management and maintenance
Functional scenes are the same for thousands of people
In traditional smart property APPs, owners still mainly use "self-service" to obtain services. On the one hand, it is difficult for owners to find the content they need when the app is overloaded with information, while the remaining high-quality content is difficult to access because of the deep entrance reach matching users;
On the other hand, the content shown to users is "one thousand people are the same", and a lot of content lacks exposure opportunities, forming the Matthew effect of "the hotter the hotter, and the colder the colder".
Solution: Small program technology may become a breakthrough
Have you ever imagined that if your app can be like WeChat, you have your own mini program ecological platform, and you can easily introduce various mini program business scenarios.
With the help of FinClip applet container technology, it can be realized. Simply put, FinClip can help companies run their own apps to implement applets. Secondly, FinClip has a complete management background, which can conduct unified management of self-owned or third-party applets (up and down Rack/Audit/Data View, etc.)
Realize unified management of internal and external business
First of all, through the integration of FinClip SDK , the real estate enterprise app can realize most of the life service scenarios with small programs as the technical carrier, and can develop and test independently of the app without affecting the normal use of the host app. Moreover, the applet can allow users to use it without a network connection, which improves the usability of the applet. These technical means can effectively reduce the maintenance cost and development cost of the applet, and improve the stability and usability of the applet. In terms of experience, the applet has achieved a good balance in performance and flexibility. By making full use of the system UI, thread collaboration and caching technology, users can obtain better interaction than H5 and almost the same as native applications. experience.
Secondly, the FinClip management background has an important advantage. Previously, real estate companies may need to maintain multiple apps for different areas and regions, resulting in high technology development costs. Now, real estate companies in different regions only need to develop corresponding small apps. The program is enough, and then uploaded to the FinClip management background, and the operation staff of the head office will conduct unified management and unloading. For subsequent function updates, local branches only need to re-upload the new code package.
Fully embrace the WeChat ecosystem
FinClip is compatible with WeChat and supports the WeChat applet syntax WXML, which means that the WeChat applet code can be reused directly in FinClip without secondary development, and the experience is consistent with that of WeChat.
In this way, it is possible to directly "move" the existing WeChat mini-programs of the cooperative merchants into the app of its own real estate enterprises. At the same time, FinClip also supports mini-program games, and through mini-games and other special capabilities, it supports various operating methods, and the entry threshold The reduction of the price will stimulate the motivation of merchants to settle in, and real estate enterprises can easily create an ecology of merchant partners.
Differentiated service display
FinClip has gray-scale publishing of applets and A/B testing capabilities. Based on the analysis and interpretation of the owner's daily behavior data (under the premise of strictly complying with national data security laws and regulations and protecting customer privacy), the operator can then dynamically control the visible range of the mini program based on the user portrait through the FinClip management background to realize marketing activities, Intelligent recommendation of life scenes.
At the same time, after the business development is completed, A/B test can also be used to verify the attractiveness of different marketing activities to the owners. The functional modules that are used more frequently by the owners can invest more resources in optimization to improve the owners' sense of experience and Belonging.
Case Introduction-Sunac Home
Sunac Guixin App is a property management platform owned by Sunac China, providing property owners with a full range of property management services. In the process of digital transformation, Sunac Guixin App uses the small program container technology , which brings a lot of convenience to the owners.
First of all, Sunac Guixin App obtains the ability to run small programs by integrating FinClip SDK, and gradually converts traditional tightly coupled business functions into small programs, which can be independently managed on and off shelves, and unbound from the App carrier. Owners can access small programs such as home appliance cleaning, home maintenance, and home care anytime, anywhere, which greatly improves the owner's experience and satisfaction.
In addition, Sunac Guixin has been expanding its efforts in third-party channels for a long time, introducing multi-category life scenes, paving the way for the company's diversified strategic cooperation. Sunac Guixin App can build itself into an open platform of small programs through FinClip, which not only carries the diversified services of Sunac Group itself, but also closely cooperates with third-party high-quality service providers to form a community that provides customers with a variety of high-quality Ecological platform for services.
Secondly, FinClip also makes Sunac Guixin App more intelligent and efficient. Through the analysis and mining of the behavior data of the owners through gray-scale publishing capabilities, the Sunac Guixin App can more accurately understand the needs and preferences of the owners, and provide more considerate and convenient services for the owners. At the same time, small program technology can also be connected with smart devices to realize remote control and management of devices, improving the efficiency and accuracy of property management.
In short, the small program container technology has brought many opportunities and changes to Sunac Guixin App. Through digital transformation and intelligent applications, Sunac Guixin App is continuously improving service levels and user experience, realizing digital transformation while also helping the development of the entire property industry.