As people place greater emphasis on health and wellbeing, the olfactory industry has also begun to focus on personal comfort and emotional balance. Products such as fragrance products, air fresheners and aromatherapy are increasingly favored by people to help people create a comfortable, relaxing and pleasant environment. More and more Chinese consumers have their own unique perception of perfume fragrance. We will present these survey data to you through the visualized data platform.
In 2022, Chinese consumers’ perception of the role of perfume and fragrance products, 74.4% of consumers believe that perfume can please themselves and heal their emotions, 66.9% of consumers believe that perfume can improve their temperament and image, and 62.2% of consumers believe that perfume can improve their lives Quality, 41.7% of consumers believe that perfume can reflect individual taste.
Perfume fragrance is a unique way of expression, allowing you to exude confidence and charm with a unique scent. Everyone's skin chemistry is different, so the same fragrance will present a unique note on each person, expressing individuality and leaving a strong impression. Let's use a set of visual chart data to see what type of perfume does the Z generation use?
Niche perfumes have become the embodiment of Generation Z's individuality, and "classics will last forever" also reflects people's higher and higher tastes. Among the consumers, nearly 70% of consumers have purchased perfume, over 60% of consumers have purchased fragrance care products, and more than 50% of consumers have purchased home fragrance and fragrance bath. Analysts believe that the outbreak of the epidemic has increased the time consumers spend at home, and products such as perfumes and fragrances that reflect a sense of quality and ritual are loved by consumers. The prevention and control of the epidemic has reduced people's demand for make-up, and people are more using perfume and other products to show themselves.
The fragrance and fragrance industry has always been committed to continuous innovation and innovation. Through unique fragrance technology, research and development of new materials and cooperation and exchange, various brands continue to launch amazing fragrance works. Whether it's classic fragrances or cutting-edge trends, the innovative forces in the industry allow each of us to find a fragrance that suits us. According to incomplete statistics, more than 60% of consumers use perfume multiple times a week, and 45.2% of consumers use it several times a week.
Perfume fragrances are expanding in popularity and growing in market size. More and more consumers are beginning to value the quality and personalization of fragrance fragrance, which is driving the development of the global market. From traditional fragrance brands to emerging natural and organic brands, every brand has the opportunity to grow and thrive in this market full of opportunities.
The perfume and fragrance industry is attracting the attention and pursuit of global lovers with its infinite charm and innovative vitality. Whether you are pursuing personalization, pursuing fashion trends, or looking for peace of mind, perfume and fragrance can meet your needs.