Analysys: This week's live broadcast content includes "March Bank APP User Experience Evaluation, Empowering Mobile Banking User Experience Management" brought by Li Zhi, Dean of Analysys Intelligence Institute on April 24, and Analysys Senior Analyst on April 27 "Analysis of AI Application in Wealth Management in China's Financial Industry" brought by Pan Yuyu and Lei Sheng, general manager of Shenzhen Vector Information Technology. Friends who missed the live broadcast, please bookmark and watch!
Live Stream 1: Bank APP user experience evaluation in March, empowering mobile banking user experience management
Analysys Qianfan user experience GX evaluation in March 2023 shows that state-owned banks and joint-stock banks continue to lead the user experience of mobile banking, Ping An Pocket Bank, Industrial and Commercial Bank of China, and China Merchants Bank rank AAAAA; The user experience is placed at the center of the overall strategy, and a diversified and differentiated customer service ecological scene is further constructed to help commercial banks increase user activity in mobile banking.
Live 2: Analysis of AI application in wealth management in China's financial industry
From an operational point of view, wealth management in the financial industry is a trinity of "customer and channel management + scene operation + product development" to jointly build a customer-centric, data-driven business operation system. Among them, "customer and channel management" regards customer interests as the core goal, and professionalizes the service capability of the whole journey of users by upgrading user experience, customer life cycle management, refined layered operation and omni-channel unified management; "scenario operation" It is to provide scenario construction and solution development that meet customer needs to establish scenario strategy combination and management under the dimension of wealth management; "Product R&D" is to achieve comprehensive product layout by improving investment research and asset allocation capabilities, and flexibly innovating product R&D capabilities and product management across asset classes.
In general, artificial intelligence promotes the development of digital intelligence in wealth management business, and the "intelligent native" capability integrates collaborative management of customers and channels, scene digital operation, product development and full evaluation, and these capabilities need to rely on financial institutions to build wealth management platform to achieve.
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