In recent years, with the advent of the era of pan-entertainment fans economy is more and more industry attention. Industry by gradually move closer to the Pan-entertainment marketing, entertainment and cultural infiltration by attracting fan base, to provide a wide range of entertainment experience, while meeting the needs of the fans, but also help to improve their brand awareness and influence. And this trend in "traditional" automotive industry has intensified.
92nd Annual Academy Awards ended this week, in addition to Asian Film "parasites" to become the biggest winner, the nominated movies only a sports theme of "Speed King of Cars" because up to 50% winning rate and widespread concern . In the Oscar shortlist, "Speed King of Cars" were nominated for four awards, and finally won the "Best Editing" and "Best Sound Editing" two trophies, the film also highlights the very information screen scheduling and outstanding picture theater perception.
The Oscar recognition of the "car speed king", in addition to proof of the success of the film itself, but also the United States Ford typical "fan Economic marketing" case. All that being said, the English name from the movie can be seen on Ford v Ferrari, "Schumacher Speed" as the US Ford Motor Company's brand story spread through the forms of marketing the film, tells the year-ups Ford and Ferrari, won the 1967 and Le Mans 1968 World Championship.
"Speed King of Cars" on November 15, 2019 in the United States release, upon release by the majority of car flour are welcome at fans of the super reputation blessing, with $ 31.5 million opening draw results summit the first week of the weekend box office charts, reflected in the front than the forecast level in the industry. Freshness rotten tomatoes which are currently 92%, 99% popcorn index (not revised up to 97%), MetaCritic composite score 81/100, CinemaScore theater audience Evaluation A +. Although China failed to be released simultaneously with the United States, but did not affect the love of the fans and Ford movie, the current "car speed king" watercress score up to 8.5 points!
Take stock of what the film industry in recent years, the United States and Ford as the economic importance of fans, numerous car companies marketing through film implantation means. Among them, the "Fast and Furious" movies, the most typical. In the domestic box office miracle "Fast and Furious 8", as one of the most luxurious sports car, Bentley Continental GT relying on movies suck powder countless.
To further highlight the importance of the fans, by the Bentley company registered ".fans" new gTLDs, fans around the world opened a dedicated network space --bentley.fans. As one of the official domain name Bentley car, Bentley fans through this exclusive link with can see all of its models Bentley car company's information and updates, the site of the "Online configuration tool" also provides the car's personalized pink custom service (body color, logo signs, wheels, car seat, etc.), to meet the different needs of different vehicles powder, not only embodies the Bentley car company caring service, also shows the importance of user groups for the fans.
".Fans" As the new gTLD with pan-entertainment properties, and its unique attributes Fan Motor Company is being more and more attention, in addition to the above mentioned Bentley company, BMW, Audi and other vehicles prices have also been registered .fans top-level domain, for subsequent bmw.fans, audi.fans siting prepared in advance.
.fans will be held February 24 to restart the global price, with this "wind fans the economy" is bound to get more attention to the automotive industry bigwigs, set off a wave of registration!
