1. From the second half of 2022 to the present, the world's three major PC giants have laid off more than 10,000 employees worldwide. What impact will it have on your industry?
1) Influence corporate recruitment activities. When companies in the technology industry expand their personnel, they will give priority to poaching from these three giants because they have rich product experience and talent resources. But now that resources are shrinking, this may affect the talent acquisition of other companies to a certain extent.
2) Cause some talents to flow into other fields. The layoffs of these three giants will result in a large-scale release of talents, and some talents may be transferred to other emerging fields, such as artificial intelligence and blockchain. This may accelerate development in these emerging fields, but it will also increase the competition for talent.
3) Push up the cost of human resources. The inflow of a large number of talents into the market will push up salary levels and human capital costs. If companies want to attract these high-end talents, they have to raise salary standards, which will bring greater pressure on business operations within a certain period of time.
4) Stimulate the development of emerging enterprises. A large number of high-end talents have entered the market, providing richer talent resources for start-ups and emerging companies. This may accelerate the development of emerging companies, and industrial competition will further intensify. This will also produce a certain industry reshuffle effect, and the survival of the fittest will be more obvious.
5) Affect the consumer electronics industry. The three PC giants are the most important pillars of the consumer electronics industry, and their performance will directly affect the upstream and downstream industry chains. Layoffs may affect its product innovation and research and development, which will have a certain impact on the upgrading of electronic products, thus affecting the development trend of the entire consumer electronics industry.
2. What do you think is the main reason for the cold winter in the PC market?
1) The rise of the mobile Internet. With the popularization of smartphones and mobile networks, more and more users choose tablet computers and mobile phones instead of PCs to surf the Internet and work. This has led to a decline in PC demand, which has sluggish growth in the PC market.
2) Emergence of new technologies. With the development of new technologies such as artificial intelligence, cloud computing, and big data, many jobs no longer require the support of PCs. This also weakens the importance of PC to a certain extent and affects the replacement of PC.
3) The update speed of electronic products has slowed down. In recent years, the rate of feature enhancement and change in the PC has slowed. In contrast, smart phones and other electronic products are updated faster, which has attracted more attention from users and seized a part of the PC market share.
4) Lifestyle changes. Modern lifestyles pay more attention to mobile convenience, and users choose more portable devices such as tablets and smart phones. This makes traditional desktop PCs gradually lose the market, which is also one of the reasons for the decline in the PC market.
5) Global macroeconomic slowdown. The slowdown in global economic growth will affect the sales of consumer electronics products, and the PC market is also difficult to be alone. Changes in the economic situation have directly affected the purchasing power and willingness of users, leading to a decline in the demand for electronic products such as PCs.
3. Where do you think the future of the PC market will go?
1) Gather to high-performance PCs. Some users have continuously improved performance requirements for PCs, which will promote the development of the high-end PC market. High-performance PCs can better meet users' needs for games, video editing, etc., and there is still a lot of room for growth in this part of the market.
2) Evolution to 2-in-1 products. As technology advances, the functional differences between PCs and tablets are shrinking. This makes the integrated 2-in-1 product have greater development opportunities, which can meet the needs of different scenarios at the same time. This part of the product can seize the market share of PC and Tablet PC.
3) Focus on product innovation. PC companies need to increase R&D investment and innovate in product functions and application scenarios. Innovative products such as foldable display screens and touch screen PCs can bring new growth points. Innovation is an important means for PC companies to regain market share.
4) Provide artificial intelligence solutions. Artificial intelligence has a great impact on work scenarios. PC companies need to deeply study the application demands of users in different industries, integrate artificial intelligence technology into PC products, and provide vertical industry solutions. This can win new users and also bring new life to the PC.
5) Pay attention to personalized customization. Any one product needs to vary from user to user. PC companies need to strengthen the segmentation and understanding of customers at different levels, and provide more personalized products and services. This requires product diversification and customization to meet more segmented user needs.