The representative product of the industrial age is transportation equipment, and the core crown is the engine. The representative product of the information age is the smart phone, and the core crown is the chip.
The automobile is a very representative product, because it is not only a complex and high-precision metal mechanical equipment, but also a large-scale consumer product used on a large scale. Therefore, in the past 100 years, the automobile industry has always led management innovation, technology-product-engineering innovation, and even information and digital innovation. You can see the earliest Ford Motor-production line-Blue Blood Ten Masters, you can see the division system of General Motors, you can see the Toyota Production Model of Toyota Motor, and now Tesla has combined communications and computers.
（1）
Now there is a 150,000 Geely gasoline car, and a 150,000 BYD new energy car, which one do you choose? Why?
Some people take a fancy to new energy vehicles to save money by charging. Some people think that new energy vehicles are inconvenient to charge, consume electricity in winter and summer, and cannot travel long distances across cities and provinces.
Have you thought about why you want to change to a new energy vehicle?
（2）
I told a joke the day before yesterday (don’t take it seriously): I said digital transformation, at the current stage, is to replace gasoline vehicles with new energy vehicles.
In terms of products: traditional gasoline vehicles have more than 10,000 main components. A typical new energy vehicle has more than 3,000 main components. For users, there is no difference between driving a gasoline automatic transmission car or a new energy automatic transmission car. For the product, it's a whole different architecture. But for users, your architecture is completely different, which has nothing to do with him.
In terms of manufacturing, I heard that Tesla has developed many new large-scale one-time stamping equipment, industrial robot equipment, and even redesigned the layout of the production plant, redesigned the production and sales coordination process, and redesigned the MRP management software. But I haven't heard of BYD's new energy vehicles doing this. But even if BYD's new energy vehicles do this, what does it have to do with users?
In terms of marketing and sales, Tesla has taken the idea of online booking-payment-scheduling, and BYD New Energy Automobile is also exploring this path, but it still focuses on the traditional distribution channel model.
I seem to be talking about the automotive industry, but I seem to be talking about digital transformation. Have you tasted the taste of digital transformation yet? Have you chewed out the benefits of digital transformation? Hey hey.
（3）
Personally, I feel that moving from new energy vehicles to smart vehicles requires steps:
The first step, the era of new energy vehicles, new energy vehicles
The second step, Smart car era, Smart car with intelligent vehicle system
The third step, Smart car era, Smart car
The fourth step, Intelligent Car Era, Intelligent Intelligent Assisted Driving Car
The fifth step, the era of intelligent cars, semi-autonomous driving cars
The sixth step, the era of intelligent cars, driverless cars
Walk slowly, each step is 5 years, a total of 30 years. Going fast, each step is 3 years, a total of 18 years.
The word "intelligence" for smartphones is actually Smart in English, and the word "intelligence" for artificial intelligence is actually "Intelligent" in English. But there are always Chinese people who want to fish in troubled waters, and replace Smart and Smart.
Both Nokia and Motorola launched the SmartPhone-smartphone in 2001. I started using a Motorola SmartPhone in 2003, a Linux operating system with a large screen and handwriting capability. I connected a USB computer cable to download the software package from the Internet and then transferred it to the mobile phone for installation and use. But in 2007, the Apple iPhone was born, and later people said that the era of smart phones has begun. Then the SmartPhone that I have used for five or six years in the past—is the smartphone not a smartphone?
Now, the Chinese, who are fishing in troubled waters, have once again replaced new energy vehicles and smart cars.
（4）
Framework and Architecture are originally two things, but Chinese people who don't know much about it often change things into one thing. With the MVC Framework, it is impossible for the application software to have a framework-Architecture. Architecture is another matter, and special architecture needs to be done. However, there are always Chinese people who fish in troubled waters and replace Framework and Architecture.
SaaS-public cloud PaaS-public cloud IaaS, subscription fee model, this model: the entry fee is relatively low, but the comprehensive use cost of the entire product life cycle is not as low as everyone thinks. This is my truth.
Public cloud services and cloud-native technologies are not the same thing, but there are always Chinese people who fish in troubled waters, and once again sway public cloud services and cloud-native technologies. Even the cloud service-public cloud service-private cloud service has been changed again.
