What kind of future will ChatGPT+metaverse+virtual human create?
On November 30, 2022, OpenAI released a new chat robot model ChatGPT with seven years of research and development accumulation, setting off a new artificial intelligence revolution.
On June 6, 2023, Apple unveiled the Vision Pro, an MR head display product that has been in development for seven years. Through a set of actions of "pinching fingers, flicking wrists, and dictation input", it will comprehensively improve the interactive experience of MR head displays. Turn on the XR's "iPhone moment."
The birth of ChatGPT and the accumulation of hardware devices in the Metaverse prove that a new window belonging to AIGC is opening. As the technological intersection of AI and metaverse, the value of virtual humans should be re-examined by the market.
At a recent press conference, Chai Jinxiang, founder of Mofa Technology, a leading domestic virtual human company, said that virtual human is the end of ChatGPT and the "ultimate form" of AIGC. He pointed out that with cutting-edge AI technology, virtual humans are entering the 3.0 era.
So, what is the virtual human 3.0 era? Combined with AIGC, what breakthroughs have virtual humans made in technology? From the perspective of commercial value, how will ChatGPT+ virtual people be different?
1. Era of virtual human 3.0: digital human variable Homo sapiens, the "ultimate form" of AIGC
The so-called virtual human 3.0 era is naturally relative to the 1.0 and 2.0 eras.
Regarding the development stage of the virtual human industry, Professor Chai Jinxiang believes that the era of virtual human 1.0 is the application stage of virtual idols represented by "Ling__Ling", which can take photos and record videos, but lacks the function of real-time interaction. The virtual human 2.0 refers to the virtual human of the national style virtual heroine "Ling Yanhuan" who has added live interactive functions.
In general, whether it is the 1.0 era or the 2.0 era, virtual humans are mainly accompanied by the development of emerging industries such as short videos and live broadcasts. They are commercially realized through endorsements, live broadcasts, and delivery of goods, and their application scenarios are relatively limited. At the same time, at this stage, most of the virtual humans need to be driven by "people in the middle", and the degree of intelligence is not high.
Note: Divide virtual digital humans according to commercialization and function (Oriental Securities)
Of course, the virtual human market potential at this stage cannot be underestimated. According to the "Xinbang" report, a local life account on the Douyin platform conducted two live broadcasts with virtual people bringing goods. According to the statistics of Xindou, a subsidiary of Xinbang, the estimated sales of the two live broadcasts of this account are about 70,000 yuan, and the two live broadcasts are completed by digital people. The daily cost is only 190 yuan, and no venue, lighting, etc. With the investment of hardware such as camera, only one computer is needed.
This kind of shallow application has highlighted the commercial value and imagination of virtual human beings. As Professor Chai Jinxiang said, "In the future, every company will want to create a virtual image spokesperson; a virtual idol company needs more than a dozen virtual people to create a virtual idol matrix."
However, virtual digital humans in the era of 1.0 to 2.0 are relatively infancy products after all, and are not perfect in terms of basic functions or commercial value.
On the one hand, under the limitation of technical threshold, it is difficult for most virtual human IP to get rid of the shackles of Zhongzhiren. Factors such as production capacity, efficiency and interaction effect make it difficult to be widely used; on the other hand, most virtual human companies at that time were Focusing on the fields of entertainment, virtual people with goods, and virtual humanization of traffic idols, it has failed to truly release the content value of virtual people and lacks sufficient landing influence.
Therefore, to open up the imagination space of the industry, further changes and breakthroughs in the underlying technology are required. And this is why ChatGPT has epoch-making significance: the emergence of ChatGPT has allowed the industry to see the possibility of improving the language ability and intelligence level of virtual digital humans, and expanding the application scenarios and functions of virtual digital humans.
Compared with the 2.0 era, the biggest difference of the virtual human in the 3.0 era is AI intelligent interaction, which drives the overall improvement of content carriers and interaction methods. Take the industry's first virtual human intelligent body "Mirror Jing" launched by Mofa Technology as an example. In the brand short film "AI's Gift", Jing Jing reappears the protagonist's deceased father in the virtual space, and presents the protagonist with an old age gift. The husband prepared a wedding gift for him before his death.
It can be seen from the short film that compared with products in the 1.0 and 2.0 era of virtual humans such as "玲__Ling" and "Ling Yanhuan", Jingjing is a digital intelligent body. She can understand dialogues, express and communicate, and can communicate with Humans interact in real time, with the ability to understand and "emotional value". As Professor Chai Jinxiang said: "It is a warm technology that can warm more people."
This marks that the virtual human carrying the cutting-edge AI technology is transforming from a digital human to a digital human, from a "digital skin" to a real "smart soul", possessing more excellent communication and exchange capabilities. Whether it is taking pictures, recording videos, live interaction, or connecting virtual and reality to realize "one-to-one" full-time global multi-terminal intelligent interaction with users, we have seen a broader application space.
It is foreseeable that with the emergence of a virtual human agent that is closer to the communication ability of a real person, the traditional interaction method will be subverted. Among various terminals, the application scenarios of virtual humans will be further expanded.
2. Fusion of reality and reality: commercial value direction is clear
When a virtual human has an "interesting soul", it is no longer just an "IP" that exists in the virtual world, but an advanced tool for creating a new production and life experience for human beings.
In the past, the main application scenarios of virtual humans were concentrated in pan-entertainment, e-commerce, marketing and other fields. However, with the improvement of the level of intelligence and the advent of the virtual human 3.0 era, the application scenarios of virtual human have gradually penetrated into more professional fields such as enterprise services and content production.
High-quality hyper-realistic virtual humans can bloom at both ends of the B-side and C-side at the same time, bearing huge commercial "fruits".
First of all, from the perspective of the B side, the virtual human 3.0 era has reshaped the traditional enterprise interaction scene, and the development of "virtual human + X" has accelerated. For example, the "virtual human enterprise business card" launched by Mofa Technology uses virtual human as the carrier to replace the traditional static enterprise window, and upgrades the traditional graphic and text carriers such as the enterprise's official website, enterprise introduction PPT, internal training, etc. Interactive intelligent real-time interactive mode.
It is not difficult to see that this new interactive mode can be integrated into various scenarios such as business investment, sales, publicity, recruitment, training, and customer service. In this regard, Professor Chai Jinxiang said: "This product is aimed at B-end applications, but we also hope that it can be experienced at the C-end. We hope that it can be used by every enterprise, and it can be implemented on a large scale and commercialized. The possibility of landing. And it is high-quality, high-efficiency, and low-threshold.”
You can see the whole picture at a glance. The ultra-realistic virtual human and its PGC professional virtual content production capabilities similar to those launched by Mofa Technology can empower different business scenarios and accelerate the integration of AI and thousands of industries.
Among them, the most representative one is "digital employee", an important scenario of virtual human B-side application.
The virtual human agent has a stronger learning ability and generates a small model based on the private data of the enterprise, making the service capability of the digital human more targeted and more suitable for vertical business scenarios. At the same time, they are also the most loyal and reliable "employees".
At present, more and more enterprises are trying to "hire" digital employees. As one of the few virtual human companies in the industry that has realized cloud industrialization and created virtual content production lines, Mofa Technology’s hyper-realistic virtual human has also been applied in many industries such as games, entertainment, consumption, e-commerce, finance, technology, education, medical care, and cultural tourism. .
Up to now, Mofa Technology has accumulatively served more than 200 corporate customers. With the combination of ChatGPT and virtual humans, virtual humans with high intelligence levels will have broader business prospects in the field of enterprise services.
Of course, being able to dig deep into the needs of enterprises can naturally further tap the potential of the C-end market. The encounter between AIGC technology and virtual humans will create a wonderful spark on the consumer side.
On the one hand, virtual humans integrated with AIGC technology can lower the threshold for content creation and increase the UGC user base. On the other hand, the multi-modal capabilities of virtual humans will surely bring consumers a richer sensory experience.
Therefore, UGC product development is also an important strategic direction for virtual human companies. The argument to prove this point of view is that while launching the "virtual human business card" for B-end customers, Mofa Technology is also accelerating the creation of UGC super-realistic virtual human AIGC interactive product matrix.
According to the official statement, the company will launch three ultra-realistic virtual human consumer-grade interactive products in August, covering virtual live broadcast ("light"), 1V1 interactive virtual human ("soul") and virtual human AIGC video generation (" There are words") and other fields.
Virtual human AIGC video generation "talking"
In any case, we can clearly see that the application prospect of "virtual human + X" is getting wider and wider, and it is leveraging greater commercial value. "iiMedia Consulting | 2022-2023 In-depth Research and Investment Value Analysis Report on China's Virtual Human Industry" shows that in 2022, the core market size of China's virtual human beings will be 12.08 billion yuan, but the scale of the industrial market will reach 186.61 billion yuan. It is estimated that by 2025, these two figures will reach 48.06 billion yuan and 640.27 billion yuan respectively.
This is also where the leverage effect of the virtual human industry lies. "Virtual human + X" can help thousands of industries to further release productivity. As the relevant person in charge of Mofa Technology said, the overall development of the virtual industry in the future will also show the characteristics of vertical integration and ecological integration, industry boundaries will gradually disappear, and the content industry will give birth to a new social division of labor, thereby forming a new industrial value system.
Looking forward to the future, in the era of AI and metaverse, hyper-realistic virtual humans can be used in various fields, and can be used as content auxiliary production tools, or directly produce consumable content, and its commercial value has unlimited imagination.
Source: Songuo Finance
references:
"Virtual Humans on the Air: A Game and a Dream", "Southern People Weekly"
"Your Next Colleague, Why Should It Be Human?" ", 36 krypton
"Virtual Human Joins the Financial Circle, How Does Mofa Technology Define the Metaverse?" ", The Art of Marketing
"Mofa Technology, the Present and Future of the No. 1 Virtual Human Company", Uncle Ni's dark time of thinking