Essential terminology for product managers

Communication is a very important part of the daily work of a product manager. As the engine of the project, it is necessary to deal with each role of the team, and it is inevitable to understand some professional vocabulary of the other party.

Today, I will share with you some technical terms that product managers need to know, so that product managers can better communicate with the team in their daily work.

APP function interface:

Home page, status bar, title bar, information display area, grid navigation area, recommendation area, bottom navigation bar, category navigation, list page, information card, recommendation strategy, details page

Related to product industry

Moats/barriers/thresholds, thousands of people, weight (weighting, weight reduction), diversion, push, LBS, M station, web (pc) terminal, applet, IM, SNS, OTA, OTO, B2B, B2C, C2C, SAAS, CRM, ERP, TMS, WMS...

common business model

Selling advertisements, selling memberships, selling skins, taking commissions, collecting tolls, and lowering interest rates

related to data analysis

Exposure, PV, UV, daily activity (DAU), monthly activity (MAU), retention rate, bounce rate, data feedback, buried point, download volume, activation volume, funnel model, AARRR model, high frequency (low frequency), user path, task path

Related to needs research

Target users, trial and error, pain points, explosive points, sample users, qualitative interviews, quantitative interviews, common survey questionnaires

Related to technology research and development

RD, IOS, Android, front-end, back-end, server-side, H5, PHP/Java/Python, html, .net, database, open source, interface, field, GIThub, dead code, crawler, script, domain name, server, virtual space , process, cookie, cache, URL, adaptation, client, server, platform, API, SDK, system, synchronous processing, asynchronous processing, script, pull, packet loss, concurrency, downtime

related to project management

Project management table, schedule, granularity, milestone, Deadline, Delay, Cover, iteration, early warning, Kanban management, review, priority, agile development/MVP

Related to UI Design

UI design, brand design, graphic design, dynamic design, PX, font, font size, font color, design specification, component library, layout, visual movement, transparency, brand color

related to testing

QA test engineer, test case, promotion test, retest, recurrence, Bug, Debug, automated test, test package, official package, Demo, smooth deployment, A / B test, gray scale test

related to operations

Cold start, angel users, seed users, promotion channels, new pull, promotion, retention, UGC, PGC, awakening, precipitation, robot users, KOL, MCN

related to advertising

Customer acquisition cost, ARPU, AD, CPA, CPS, CPM, CPC, SEO, SEM, ROI, Landing page, customer acquisition channel, pre-roll advertisement, search advertisement, information flow advertisement, long tail theory

What other technical terms do you know? You can express your opinion in the comment area.

Finally, I established communication groups in major cities. Those who want to join the group can add WeChat: chanpin628  and I will pull you into the group.

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Today's report: CTR  released the " 2023 China Advertiser Marketing Trend Survey Report" , download the report and go to the official account: hard core Liu Da   background reply " Advertiser Marketing " , you can download the complete PDF file.

Statement: The copyright of the report belongs to  CTR Exclusive property, here is only for sharing and learning, if there is any infringement, please contact the editor to delete it.

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