You little friends, today I share the theme is the difference between product managers and project managers. At present, the company's organizational structure, the company has some project manager positions, the company has some product manager post, and some companies two kinds Jie, a lot of small partners responsibilities of project managers and product managers silly points I do not know, because I have worked as a project manager and product manager, I take you today to the cognitive differences under the project manager and product manager.
We analyze the difference between product managers and project managers under through three
First, the definition of projects and products
(1) project definition:
According to PMI definition of the project, the project is temporary work to create a unique product, service or result carried out.
(2) Product Definition:
According to the US Product Development and Management Association (PDMA) of the definition of the product, the product is a term used to sell all the goods, services and knowledge described. Product is a combination of a series of attributes (properties, features, advantages and usefulness) of. They can be tangible physical form, can also be intangible, combined with the interests of the service can also be a combination of the two.
As can be seen from the definition, the product is a series of attributes of the product package, and the project is only a temporary work program to achieve a goal. .
Second, the definition of project management and product management
(1) Project management definition:
According to PMI definition, project management is the knowledge, skills, tools and techniques to project activities to meet project requirements.
(2) the definition of Product Management
PDMA according to the definition, product management through continuous monitoring and correction elements of the marketing mix, such as the product itself and its characteristics, communication strategies, distribution channels and price, at any time to ensure that the product or service to fully meet customer demand.
Through the above definition, we can preliminary analysis of the project management and product management are essential differences, project management focus only at the scheduled time and complete the project requirements, and product management pay more attention to marketing, pricing, sales channels to fully meet customer demand.
Third, the project manager and product manager responsibilities
The main duties of the project manager is to start the project management process groups of five planning, implementation, monitoring and finishing, mainly focused on the management of scope, schedule, cost and quality. Project management is responsible for the research and development stage.
Product manager to explore the creative early, target market, competing products analysis, needs analysis, organization and coordination of R & D for product development, until the duties of iterations after the product lines are the product manager, product manager is a full life-cycle management, R & D stage only a part of the product life cycle.