- PM is the user first;
- Look at the problem from the user's point of view;
- User experience is a complete process;
- Pursue results, do not do useless things;
- Identify needs, not create them;
- Deciding what not to do is often more important than deciding what to do;
- Users are difficult to educate, to cater to users, not to change users;
- Focus on the largest number of users, surpass competitors at key points, go online quickly, and continuously improve in practice;
- Provide users with stable experience expectations;
- If you are not sure what to do, learn how others do it first;
- Treat the user as a fool, don't let the user think and choose, think about it in advance for the user;
- Don't give the user something they don't want, anything useless is a disservice to the user.
12 Military Rules for Product Managers
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