Knowledge of software product managers

Unlike programmers, product managers mainly deal with people, and have to organize and handle many complex relationships and work. Therefore, being a product manager is not an easy task, and quality training in many aspects is essential.
Coordination and communication skills: Product managers must coordinate various relationships, including people from R&D, testing, documentation, marketing, sales and other departments, to launch products as scheduled while ensuring quality. Everything is realized by people, and it is mainly human resources that need to be coordinated, and the time of all testers must not be occupied by the completion of an OEM project. There is not much difference in communication between different departments, but leaders in different departments may do things differently. Therefore, on the one hand, it depends on the level of cooperation of the other party, and at the same time, it is necessary to learn to talk to the right people at the right time. Good questions can effectively move things forward. Especially when there is no subordinate relationship, the interaction between people is very good, and I can express my thoughts to others very well, and persuade these people to cooperate with them.
Control over business priorities: The work of a product manager is quite trivial, dealing with a variety of relationships and schedules, unlike other jobs that have their own dedicated direction and area of ​​expertise. So how to do things efficiently in a day is particularly important.
Have a sense of the market: Focusing on market research, market segmentation, target market, and market positioning, taking into account factors such as products, prices, channels, promotions, public relations, and services is an important part of marketing work and product management. The so-called market feeling is more important how to generate some strategies through market phenomena, rather than the other party lowering the price and the other party's advertising. The so-called strategy is to start with product positioning, user positioning, price and competitors, understand their strengths and weaknesses, find out where the opportunities are, where are the threats, and analyze them to formulate future strategies. These qualities cannot be obtained by looking at market promotions and reports. It requires a lot of information feedback and analysis, and depends on experience and feeling.
Possess certain pressure resistance: As the person in charge of a product, product managers are under great pressure. Although in some companies, the success or failure of the product is not necessarily linked to the income of the product manager, if some aspects are not considered carefully, the master disk produced will have problems, resulting in the destruction of the entire batch of products, causing huge losses to the company, or because Some reasons are not communicated well with some people or the time is arranged well, resulting in problems, the product cannot be delivered on time, and the product manager still has the feeling of "the culprit", these are all pressures.
Take the initiative to do things and cooperate: Product managers need to have the ability and motivation to solve problems independently, treat products as their own children, and do things with enthusiasm and passion. This enthusiasm determines that he is active rather than passive in doing things, in order to continuously improve his value and ability.