12 Military Rules for Product Managers

1. PM is the user first;
2. Look at the problem from the user's point of view;
3. User experience is a complete process;
4. Pursue results, do not do useless things;
5. Identify needs, not create them;
6. Deciding what not to do is often more important than deciding what to do;
7. Users are difficult to educate, to cater to users, not to change users;
8. Focus on the largest number of users, surpass competitors at key points, go online quickly, and continuously improve in practice;
9. Provide users with stable experience expectations;
10. If you are not sure what to do, learn how others do it first;
11. Treat the user as a fool, don't let the user think and choose, think about it in advance for the user;
12. Don't give the user something they don't want, anything useless is a disservice to the user.