Table of contents
Introduction Unit Testing
1. True or false: As mentioned in this lesson, entrepreneurship is an attitude towards life.
A: yes
B: wrong
Answer: 【Yes】
Chapter 1 Unit Testing
1. Multiple choice questions: Transistor is a solid semiconductor device. This electronic signal amplification component used to replace vacuum tubes is a powerful engine of the electronics industry. It is called "the most important invention of the 20th century" by the media and the scientific community. Who invented it?
A:William Shockley
B: Walter Bratton
C: John Bardeen
D: Nipkow
Answer: [William Shockley; Walter Bratton; John Bardeen]
2. Multiple-choice questions: Unlike Webvan, Amazon Fresh has achieved success with the ( ) model. This has made the business community gradually realize that starting a business is not a one-off thing. The scientific thinking of gradually developing on the basis of ensuring survival and constantly adjusting business strategies according to market demand is relatively more effective.
A: Trial and error in small steps
B: Improve product quality
C: Stride to seize the market
D: Improve service quality
Answer: [Small steps of trial and error]
3. Multiple choice question: What is the spirit of Silicon Valley?
A: To live is to change yourself
B: To live is to gain wealth
C: Live to change the world
D: To live is to succeed in starting a business
Answer: [To live is to change the world]
4. Multiple choice questions: Looking at domestic and foreign entrepreneurial leaders, it is often a small point that really drives them to start a business. These driving forces include?
A: pure love
B: mature technology
C: Strong value drive
D: Solve the pain points of real needs
Answer: [Simple love; strong value drive; solve the pain points of real needs]
5. Multiple-choice question: For college student entrepreneurs, how to choose entrepreneurial projects?
A: Invest more than others and discover the business opportunities in it
B: Burning money, fast distribution
C: Find the field you love
D: Based on your existing life
Answer: [Invest more than others and discover the business opportunities; find the field you love; base yourself on the basis of your existing life]
6. Multiple-choice questions: From a more grand perspective of human development, the power to continuously drive human development comes from our ability to ( ) and ( ) the environment. On the contrary, you will find that in the history of mankind, civilizations that do not think about making progress, and dynasties that are stagnant, often mark their decline.
A: Continuous action
B: Curiosity
C: self-confidence
D: be content with the status quo
Answer: [Continued action; Curiosity]
7. Multiple choice question: What is the birthplace of entrepreneurial history ( )
A: Shanghai Pudong
B: Silicon Valley, USA
C: Beijing Zhongguancun
D: Washington, USA
Answer: 【Silicon Valley, USA】
8. Multiple-choice question: When the economic development speed of shared bicycles exceeds the development of people’s basic quality, the reason why shared bicycle companies are doomed to fail is ( )
A: Funding problem
B: Marketing strategy issues
C: technical issues
D: Bicycle quality problem
Answer: [bicycle quality problem]
9. Multiple-choice questions: The driving forces for entrepreneurship mentioned by Mr. Xue Yi include ( )
A: Motivation to make money
B: pure love
C: Solve the pain points of real needs
D: Strong value drive
Answer: [Pure love; solve the pain points of real needs; strong value drive]
10. True or False: Creativity is a method to further excavate and activate the way of resource combination and enhance the value of resources through innovative thinking consciousness.
A: yes
B: wrong
Answer: 【Yes】
Chapter 2 Unit Testing
1. Multiple choice question: The three elements of entrepreneurship are ( )
A: Opportunity
B: team
C: resources
D: contacts
Answer: [opportunity; team; resources]
2. Multiple-choice question: Resources do not lie in the quantity, but in the integration. In the game of building towers, it is not only the hands of these people who combine the playing cards into a tower, but also their ( )
A: Money resources
B: Wisdom resources
C: Resources to think outside the box
D: information resources
Answer: [wisdom resources; resources that break conventional thinking; information resources]
3. Multiple-choice question: According to the view of Jeffrey Timmons, the father of entrepreneurship, the three elements of opportunity, resources and team will follow the changing state of ( ) in the process of entrepreneurship.
A: relatively stable
B: From unstable to stable, from stable to unstable
C: always unstable
D: from unstable to stable
Answer: 【From unstable to stable, from stable to unstable】
4. Multiple choice question: Which of the following characteristics does a successful entrepreneurial team leader usually have?
A: Quick to learn, willing to share and guide
B: Strong resistance to stress and fast recovery
C: Integrity, reliability, self-confidence
D: Able to establish an organizational culture
Answer: [Quick learning, willing to share and guide; strong resilience and quick recovery; integrity, reliability, self-confidence; ability to build an organizational culture]
5. Multiple-choice question: When faced with the proportional game of the three elements of entrepreneurship, entrepreneurs need to always grasp one core point, which is to create value. Value is based on objective facts, the most important of which are ( )
A: Technology value
B: social value
C: Economic value
D: cultural value
Answer: 【Economic value】
6. Multiple-choice question: Two basic principles of entrepreneurial success?
A: Possibility or loopholes found in rules
B: hard work
C: genius creative ability
D: understand the rules of the game
Answer: [Discover the possibility or loophole of the rules; understand the rules of the game]
7. Multiple-choice questions: According to Jeffrey Timmons, the "father of entrepreneurship", what are the three elements of entrepreneurship?
A: social environment
B: opportunity
C: team
D: resources
Answer: [opportunity; team; resources]
8. Multiple-choice question: What factors affect the success of the team?
A: The team itself is honest and reliable
B: Team leadership
C: Ability to learn quickly
D: There is concealment in the team
Answer: 【The integrity and reliability of the team itself; the leadership ability of the team; the ability to learn quickly】
9. Multiple-choice question: As a successful investor, John Doerr has witnessed the development of entrepreneurship in the past 30 years. Which of the following companies has he invested in?
A: Amazon
B: Compaq Computer
C: Netscape
D: Google
Answer: [Amazon; Compaq; Netscape; Google]
10. Multiple choice questions: Entrepreneurs often have to think about "what is my next entrepreneurial opportunity?" According to this concept, in the current fierce competition in the food delivery industry, which of the following new entrepreneurial opportunities are more likely to be accepted? "Are you hungry" choose?
A: Compete with competitors on price
B: Enter the field of commercial investment
C: Enter the more advanced delivery field
D: Completely abandon the field of food delivery
Answer: 【Enter the field of commercial investment; enter the field of more high-end distribution】
Chapter 3 Unit Testing
1. Multiple-choice questions: Solving the simplest pain points in your life is a very good entrepreneurial strategy. No one else knows your life better than you, and your life is not unique, many people have the same pain points as you. The following ( ) is a good example of this entrepreneurial strategy.
A:Airbnb
B: beautiful
C: Haier
D:Facebook
Answer: [Airbnb; Facebook]
2. Multiple-choice questions: Airbnb is a service-oriented website that connects tourists and homeowners with vacant rooms for rent. It can provide users with a variety of accommodation information. Its products have had a profound impact on people's lives, mainly including ( )
A: Change the traditional awareness of renting
B: Bring risks to both renters and tenants
C: Greatly promote the development of tourism
D: Improve the utilization rate of idle resources
Answer: [Change the traditional awareness of renting; improve the utilization rate of idle resources]
3. Multiple-choice question: Compared with migrant workers, freelancers, investors, etc., what are the unique abilities of entrepreneurs to acquire the environment?
A: The ability to see opportunities
B: Ability to execute quickly
C: Ability to manage teams
D: own time
Answer: [The ability to see opportunities; the ability to execute quickly; the ability to manage teams]
4. Multiple-choice question: From the requirements of skills and abilities, the requirements of starting a business must be higher than those of your personal choice to work ( )
A: all can
B: lower
C: higher
D: almost
Answer: [Higher]
5. Multiple choice questions: The stages of life development mentioned in the book "Rich Dad Poor Dad" include ( )
A: Entrepreneurs, investors
B: Migrant workers
C: freelancer
D: Entrepreneur
Answer: [Entrepreneurs, investors; migrant workers; freelancers; entrepreneurs]
6. Multiple-choice question: What do investors and entrepreneurs rely on to obtain value ()
A: Individual irreplaceable core competitiveness
B: Resource integration ability
C: The ability of the whole large global vision
D: Team management ability
Answer: 【The ability to integrate resources; the ability to have a large global vision】
7. Multiple-choice questions: Rather than saying that starting a business is doing things, it is better to say that it is testing people's ability to be a human being and manage a team. What two things do angel investors basically focus on when investing in a project ( )
A: Entrepreneurship project
B: Entrepreneurial team
C: Maturity
D: Existing practice
Answer: 【Entrepreneurial project; Entrepreneurial team】
8. Multiple-choice question: Business is business, and creativity is creativity. When considering whether your idea can become a business opportunity, the first thing you need to consider is ( )
A: Investor preference
B: Creative vision
C: User needs and habits
D: originality of creativity
Answer: 【User needs and habits】
9. Multiple choice question: Who are the founders of Airbnb?
A: George Gebia
B:John Dole
C: Brian Chesky
D: Nathan Blakesjak
Answer: [Joe Gebia; Brian Chesky; Nathan Blakesyak]
10. Multiple-choice question: Which of the following mentalities are common people's prejudices against entrepreneurship?
A: Comparison: Others succeed in starting a business, so can I
B: Cautious: Not everyone is suitable for starting a business, so choose carefully
C: Myth: With a good idea and enthusiasm, you can succeed
D: Escape: work is tiring and has no freedom, it is better to start a business
Answer: [Comparison: If someone else succeeds in starting a business, so can I; Myth: If you have a good idea and enthusiasm, you can succeed; Avoidance: If you are tired of work and have no freedom, it is better to start a business]
Chapter 4 Unit Testing
1. Multiple choice question: Who is the founder of WeChat ( )
A: Zhang Xiaolong
B: Zhou Hongyi
C: Luo Zhenyu
D: Lei Jun
Answer: 【Zhang Xiaolong】
2. Multiple-choice question: What impresses consumers with "Apple" is not the products it produces, but the specific meanings represented by these products. What does this reflect the business philosophy of its founder Jobs?
A: "Focus on quality"
B: "Innovation determines whether you are a leader or a follower"
C: "Selling dreams not products"
D: "Work with the best people"
Answer: 【"Sell a dream not a product"】
3. Multiple-choice question: Which of the following are extroverted entrepreneurs who are more familiar to people and are good at public speaking?
A: Zhou Hongyi
B: Luo Yonghao
C: Zhang Xiaolong
D: Jobs
Answer: [Zhou Hongyi; Luo Yong; Jobs]
4. Multiple choice questions: According to Jeffrey Timmons' related theories, several major themes of entrepreneurs include tolerance for risk ambiguity and uncertainty, creativity, self-reliance and adaptability, and ( ).
A: Motivation for winning
B: Responsibility commitment and determination
C: leadership
D: Sensitive to business opportunities
Answer: [motivation to win; responsibility commitment and determination; leadership strength; business opportunity sensitivity]
5. Multiple-choice question: Looking at Journey to the West from the perspective of entrepreneurship, what is the reason why Tang Senghui is the core of leadership among the four masters and apprentices?
A: Outstanding interpersonal skills
B: Strong professional ability
C: Based on the goal-oriented way of thinking
D: Strong transaction management ability
Answer: 【Based on the goal-oriented way of thinking】
6. Multiple-choice questions: What does Sheryl Sandberg, COO of FACEBOOK think, why do most women perform well in school but not in the workplace?
A: Stereotype threat
B: social environment
C: Women's constraints on themselves
D: gender difference
Answer: [Threat of stereotypes; constraints women place on themselves]
7. True or false: Real entrepreneurs do not simply create money or economic value, but create and change social wealth and social value.
A: yes
B: wrong
Answer: 【Yes】
8. Multiple choice question: When Jobs returned to take charge of Apple in 1997, what was the first thing he did to revitalize Apple? ( )
A: Reorganize the product line
B: Re-manage order
C: The team does a big cleaning
D: Redefining Entrepreneurs
Answer: 【Redefining Entrepreneurs】
9. Multiple-choice question: Apple may face challenges and problems in all products, software and hardware today, but the soul and core of this company are still ( )
A: Business model
B: product line
C: Innovation
D: Executive team
Answer: 【Innovation】
10. Multiple-choice question: The first step for Dong Mingzhu to stand out in Gree was her unrelenting pursuit of an arrear of 420,000 yuan for consecutive ( ) days.
A:20
B:30
C:40
D:50
Answer: 【40】
Chapter 5 Unit Testing
1. Multiple-choice questions: The common businesses that can be started are divided into the following categories:
A: Individual business
B: Partnership
C: One-person limited liability company
D: limited liability company
Answer: 【Individual industrial and commercial households; partnership enterprises; one-person limited liability companies; limited liability companies】
2. Multiple-choice question: What "Xiaomi" and "Hammer Technology" do is ( ), making the product an entrance to connect users, and becoming a "life body" with emotions and personality is the core.
A: commodity economy
B: Real economy
C: Community economy
D: virtual economy
Answer: 【Community Economy】
3. Multiple-choice question: "Because of rice noodles, so is Xiaomi." Xiaomi has created a great way of thinking, and also created a group of people, they are called: rice noodles. Its founder Lei Jun said: "I am not a mobile phone company, but a cultural company." The value of Xiaomi does not lie in mobile phones, but in ( )
A: Cost-effective
B: "Rice noodles"
C: brand
D: Peripheral products
Answer: 【Brand】
4. Multiple-choice question: Eric Rice gave important guidance to modern startups in his book "Lean Startup": "A startup is not a smaller version of a big company. As a startup, it should be like a special force, Not the regular army." This means that as a start-up, you must ( )
A: Ability to learn quickly and change quickly
B: run in native mode
C: Keep the original features of the product
D: Have the courage to self-denial and change
Answer: [Have the ability to learn quickly and change quickly]
5. Multiple-choice questions: The community economy has become a mainstream and main theme in the current era. Products, as the entrance to connect users, not only include rationality, but more importantly, there must be ( ) and ( ).
A: configuration
B: emotion
C: performance
D: Personality
Answer: [Emotion; Personality]
6. Multiple choice question: When starting a company, what are the basic characteristics of the company that must be evaluated?
A: They must take profit as the basic principle
B: They tend to sell certain products and services
C: They must take innovation as the basic principle
D: They don't need to sell certain products and services
Answer: [They have to be profitable; they often have to sell a product or service]
7. Multiple choice question: The author of "Built to Last" is ( )
A: Jerry Poehler
B: Georgie Biya
C: John Dole
D: Jim Collins
Answer: [Jerry Poehler; Jim Collins]
8. Multiple-choice question: Although Hammer Company suffered from insults due to Luo Yonghao’s personality and the serious shortage of production capacity, the sales volume has been troubled, but many of the products they made, whether it is nuts or some other products, are produced by themselves on the product line Finely crafted, so the company's core competitiveness and value are prominent ( )
A: Industrial design
B: Cultural economy
C: Community economy
D: fan economy
Answer: 【Industrial Design】
9. Multiple-choice question: Whether it is Xiaomi or Hammer, it seems that the product positioning of these two companies is different, but in fact what they do is called ( ).
A: Community economy
B: fan economy
C: industrial design
D: Cultural economy
Answer: 【Community Economy】
10. Multiple-choice question: Smartisan was established in May 2012. The founder Luo Yonghao chose the community orientation to focus on the middle class in the city. Why is this?
A: Higher price sensitivity
B: Possess spending power
C: more pursuit of individuality
D: Relatively more sensitive to the details of the product
Answer: [Have consumption ability; relatively more sensitive to product details]
Chapter 6 Unit Testing
1. Multiple-choice question: To start a business, you can have a dream. "Making the world easy to do business" is the dream of Jack Ma's entrepreneurial team. For a consumer, maybe what you see is that you can buy anything you want from Taobao. But for small and micro enterprises around the world, what Alibaba provides is a complete ecological chain, providing solutions to a series of problems from enterprise establishment, ( ), to operation and promotion.
A: Business operations
B: Fundraising
C: cloud computing
D: big data
Answer: [Cloud Computing; Big Data]
2. Multiple-choice question: "Ice Bucket Challenge" is a public welfare project that has attracted great attention. It not only lets more people know about the rare disease of ALS, but also achieves the purpose of fundraising. Like the "Ice Bucket Challenge", social welfare projects are now more and more inclined to use ( ) to promote.
A: Traditional publicity and introduction
B: Tall
C: Interesting, easy to spread
D: Traditional TV special
Answer: [interesting, easy to spread]
3. Multiple-choice question: The eternal innovator of the information industry - Steve Jobs, the "Apple" company he created has changed the whole world, what is his entrepreneurial motivation?
A: Dreaming of starting a business
B: Environmental impact
C: Driven by fame and fortune
D: passive choice
Answer: 【Dream Entrepreneurship】
4. Multiple-choice question: Alibaba’s current business and business of affiliated companies include ( )
A: Tmall
B: Cainiao Network
C: Ant Financial
D: Juhuasuan
Answer: [Tmall; Cainiao Network; Ant Financial; Juhuasuan]
5. Multiple-choice questions: For small and micro enterprises around the world, Alibaba provides a complete ecological chain, including solutions to problems such as (), (), () operation and promotion.
A: cloud computing
B: big data
C: Tax declaration
D: Enterprise establishment
Answer: 【Cloud Computing; Big Data; Enterprise Establishment】
6. Multiple-choice questions: Today's enterprises should not only focus on the realization of ( ), but also practice the improvement of ( ).
A: Self-worth
B: Entrepreneurial value
C: Economic value
D: social value
Answer: [economic value; social value]
7. Multiple choice questions: Many enterprises or projects are not only realizing economic value, but also conveying a kind of feeling, a kind of value and social significance. for example:
A: A glasses company in Germany has allowed colorblind patients to re-understand the world
B: Ice Bucket Challenge
C: Alibaba created by Jack Ma "makes it easy to do business in the world"
D: Chen Tianqiao founded Shanda Network
Answer: [A glasses company in Germany made color-blind patients re-understand the world; the ice bucket challenge project; Alibaba created by Jack Ma "makes it easy to do business in the world"]
8. Multiple choice questions: The core feature to be expressed in the book "Out of Control" is: For the future world - any organization will no longer need a leader, and everyone can work together to complete tasks according to certain ( ) and ( ).
A: Internal order
B: Intrinsic value
C: internal law
Answer: [internal sequence; internal law]
9. Multiple-choice question: The author of the book "Out of Control" is ( ). He is the founding editor-in-chief of Wired Magazine. His thoughts have influenced some great people such as Jobs. It can even be said that this person has influenced Internet civilization .
A:John Dole
B: Jerry Poehler
C: Jim Collins
D: Kevin Kelly
Answer: 【Kevin Kelly】
10. Multiple choice question: What are the characteristics of entrepreneurs?
A: Unconstrained creativity
B: Management and communication skills
C: strong enterprising spirit
D: core technology
Answer: [management and communication skills; strong initiative; core technology]
Chapter 7 Unit Testing
1. Multiple-choice questions: Through the follow-up research on entrepreneurs, it can be found that the personal experience of the entrepreneur will affect his choice of starting a business or choosing employment. For example ( )
A: Individuals who receive more entrepreneurial education (courses, mentoring, etc.) are more likely to start a business
B: College students are more likely to start a business
C: Individuals who have grown up in an entrepreneurial atmosphere (family, social environment) for a long time are more likely to start a business
D: Families under the influence of entrepreneurial environment for a long time are more likely to start a business
Answer: [Individuals who receive more entrepreneurial education (courses, guidance, etc.) are more likely to start a business;
Individuals who have grown up in an entrepreneurial atmosphere (family, social environment) for a long time are more likely to start a business;
Families under the influence of entrepreneurial environment for a long time are more likely to start a business]
2. Multiple-choice question: What levels does the cognitive pyramid model of cognitive information processing theory include?
A: Decision-making level
B: Executive level
C: Cognitive level
D: information level
Answer: [decision-making level; execution level; information level]
3. Multiple choice question: In the cognitive pyramid model of cognitive information processing theory, which level is the core?
A: Cognitive level
B: Executive level
C: decision-making level
D: information level
Answer: 【Decision level】
4. Multiple-choice questions: For college students, they can use the decision-making evaluation form as a tool when planning their future, and help them make decisions through the process of ( ). 1. Carry out value assessment and risk analysis separately 2. Set different options 3. Action planning 4. Combine your own future vision
A:4-2-3-1
B:4-3-2-1
C:1-2-3-4
D:2-1-4-3
Answer: 【2-1-4-3】
5. Multiple-choice questions: According to the content of personal information in the cognitive pyramid model of cognitive information processing theory, what questions should you think about before formally deciding to start a business?
A: In your mind, how do you understand entrepreneurship?
B: If you choose to start a business, what obstacles do you need to face?
C: What do you think is the biggest advantage if you choose to start a business?
D: Encountered obstacles in entrepreneurship, what aspects do you need to do to deal with these challenges?
Answer: [In your mind, how do you understand entrepreneurship? ;
If you choose to start a business, what obstacles do you need to face? ;
What do you think is the biggest advantage if you choose to start a business? ;
Encountered obstacles in entrepreneurship, what aspects do you need to do to deal with these challenges? 】
6. Multiple choice question: What is decision evaluation method?
A: Take professional advice to make a decision
B: How to solve the problems faced
C: Completely sort out all your options
D: Analyze the risks you face and how to avoid them
Answer: [How to solve the problems you face; sort out all your options completely; analyze the risks you face, and how to avoid them]
7. Multiple-choice question: What do college students create when they start a business?
A: Related to this major, familiar with the industry
B: Own feelings or experiences, think that someone needs
C: Currently hot industry
D: Inspired by the success of others
Answer: [Related to this major, familiar with the industry; own feelings or experiences, think that someone needs it; inspired by the success of others]
8. Multiple-choice question: Which two regions ( ) are the main origins of China's entrepreneurial wave?
A: Central Plains
B: Beijing-Tianjin-Hebei region
C: Chaoshan area
D: Jiangsu and Zhejiang
Answer: [Chaoshan area; Jiangsu and Zhejiang area]
9. Multiple-choice question: The founder of Lianmeng is ( ). He participated in an entrepreneurial competition in college and led the entrepreneurial team to do it for more than a year. It has been a very sad and tossing process, and he has always insisted on the attitude of being responsible to the team members , This kind of experience finally drove the success of Lianmeng's business.
A: Guo Lie
B: Xu Yi
C: Zhang Xiaolong
D: Mao Kankan
Answer: 【Guo Lie】
10. Multiple-choice question: What external factors influence people to choose entrepreneurship more easily?
A: The city where people grow determines whether people will choose to start a business
B: People in inland areas dislike starting a business even more
C: People who have grown up in an entrepreneurial atmosphere for a long time are more likely to choose to start a business
D: People who receive more entrepreneurship education are more likely to choose entrepreneurship
Answer: [People who have grown up in an entrepreneurial atmosphere for a long time are more likely to choose entrepreneurship; people who have received more entrepreneurship education are more likely to choose entrepreneurship]
Chapter 8 Unit Testing
1. Multiple choice question: What is Chuangyouji platform dedicated to?
A: Helping college students start their own businesses
B: Help college students find jobs
C: Make career planning for college students
D: Improving professional quality for college students
Answer: [Helping college students start their own businesses]
2. Multiple-choice question: Which statement about whether college students should start a business is wrong?
A: College students should study hard and not start a business
B: Entrepreneurship is a personal act and should not be mandatory or required
C: In the current employment environment, there are also elements of helplessness. New jobs must be developed. Compared with foreign experience, this area still has potential for development
D: College students are the most dynamic group of people, they are the reserve army of the backbone of society, and they should bear the responsibility of social progress
Answer: [College students should study hard and not start a business]
3. Multiple-choice question: The three levels that college students need to start a business are
A: knowledge
B: product
C: psychology
D: skills
Answer: [knowledge; psychology; skill]
4. Multiple-choice question: The sources of projects for college students to start their own businesses are:
A: Projects inspired by their own environment and capabilities
B: Buy someone else's patent
C: Projects inspired by seeing other people's success or enlightenment from the market
D: It is a project produced by students following their own tutors, and generally has relatively high technological content
Answer: [Projects inspired by their own environment and capabilities;
Projects inspired by seeing other people's success or enlightenment from the market;
It is a project produced by students following their tutors, and generally has relatively high technological content]
5. Multiple choice question: What are the two major success factors for a business opportunity?
A: The mode of "casting the net widely"
B: Investing a lot of money
C: new technology
D: Accurate positioning of customer needs
Answer: [New technology; precise positioning of customer needs]
6. Multiple-choice question: What are the two requirements to be considered for entrepreneurial opportunities?
A: Price competition with other similar companies
B: Irreplaceability of the product
C: Entrepreneur's own efforts
D: Satisfy the needs of customers
Answer: [Irreplaceability of the product; the satisfaction of the customer's needs]
7. Multiple-choice question: What factors do individuals consider when choosing entrepreneurial opportunities?
A: From external needs
B: Make up for what the individual lacks
C: hotspot
D: the enthusiasm of the heart
Answer: [from external needs; compensation for what is lacking; enthusiasm from the heart of the people]
8. Multiple-choice questions: Only the combination of ( ), ( ) and ( ) can truly create effective business opportunities.
A: There is a need in the environment
B: Objectively speaking, individual ability can do it
C: Individuals have subjective wishes (I want to do it)
D: High-tech fields
Answer: [There is a demand in the environment; objectively, the individual ability can do it; the individual has a subjective desire (I want to do it)]
9. Multiple-choice questions: Taking care of the entrepreneur's ( ) and ( ), you will also find unparalleled ( ) from the market. This is the most ideal state of entrepreneurial opportunities.
A: ability
B: business opportunity
C: interest
D: desire for money
Answer: [ability; business opportunity; interest]
10. Multiple-choice question: Examples of college students’ entrepreneurship include ( )
A: Super curriculum
B: part-time cat
C: Hammer Technology
D: watercress
Answer: [Super Curriculum Schedule; Part-time Cat]
Chapter 9 Unit Testing
1. Multiple choice question: Which of the following elements must be considered as an entrepreneurial opportunity?
A: Personal brand
B: production cost
C: market demand
D: commodity value
Answer: 【Market Demand】
2. Multiple-choice question: Compared with the needs of the environment (market), the demands of the individual must be more important than the needs of the environment.
A: wrong
B: correct
Answer: [Correct]
3. Multiple-choice question: Which of the following is not a factor that really creates effective business opportunities?
A: Development trend
B: Individual objective ability
C: market demand
D: individual subjective willingness
Answer: 【Development trend】
4. Multiple-choice question: Entrepreneurs need to do the following steps before discovering business opportunities: first, discover the current pain points; second, analyze the pain points to form ideas; third, through actions, transform ideas into effective business opportunities and implement them.
A: correct
B: error
Answer: [Error]
5. Multiple-choice question: Which of the following methods can be used to diverge ideas and develop innovations?
A: Prototyping
B: Personal summary
C: focus group
D: Brainstorming
Answer: [prototyping; focus groups; brainstorming]
6. Multiple-choice question: What steps do entrepreneurs need to take before they discover entrepreneurial opportunities?
A: Through action, transform ideas into effective business opportunities and implement them
B: Evaluate ideas effectively in relation to oneself and the environment
C: Discover the current pain points
D: Analyze pain points and form ideas
Answer: [Through action, transform ideas into effective business opportunities and implement them;
Effectively evaluate ideas in relation to themselves and their environment;
Discover current pain points;
Analyze pain points and create ideas]
7. Multiple-choice question: Which companies merged IDEO as a company?
A:Apple Inc.
B:Microsoft
C:Matrix
D:ID Two
答案: 【Apple Inc.；Matrix；ID Two】
8. Multiple-choice questions: In the process of creative design of supermarket trolleys, IDEO made it clear that there is no distinction between superiors and subordinates in the team, and asked members to ( ), ( ), ( ).
A: Personally experience and find problems
B: Communicate with manufacturers and repairers to understand each other's suggestions and ideas
C: Create a questionnaire
D: communicate with some professionals
Answer: 【Experience and discover problems by yourself; communicate with manufacturers and repairers to learn about suggestions and ideas; communicate with some professionals】
9. Multiple-choice questions: A basic setting principle of IDEO during brainstorming. Once someone finds () other people's ideas, the meeting host will ring the bell to warn us that we have to pause for a while.
A: listen
B: Divergent
C: Discussion
D: judging
Answer: [judgment]
10. Multiple-choice question: What changes have been made to the trolley after IDEO’s improved design, when the cost has hardly changed?
A: You can scan the QR code for settlement by yourself
B: Added child seat
C: Added shopping cart hook
D: The wheel can go to spin
Answer: [adds shopping cart hook; wheels can go spinning]
Chapter 10 Unit Testing
1. Multiple-choice question: The innovation method of Tencent QQ belongs to ( )
A: disruptive innovation
B: imitative innovation
C: Building block innovation
D: micro-innovation
Answer: 【Imitation Innovation】
2. Multiple-choice question: Which of the following companies use building block innovation ( )
A: Apple
B: Samsung
C: Gree
D: Rolls Royce
Answer: 【Apple】
3. Multiple-choice questions: Design thinking is different from traditional logical thinking. It is mainly based on people's right brain, and uses, develops, and creates from the perspective of end users. What are the ideas and methods of design thinking?
A: come up with a solution
B: Focus Group Discussion
C: Form the basis for prototyping
D: Pre-design the product
Answer: [propose solution; focus group discussion; form the basis for prototyping; pre-design the product]
4. Multiple choice question: Innovation in entrepreneurship, the premise is ( )
A: Create something new
B: find the problem
C: solve the problem
D: Unconventional
Answer: 【Solve the problem】
5. True or False: A great innovative product is one that can meet the needs of consumers, be technically achievable, and have sustainable value.
A: Wrong
B: yes
Answer: 【Yes】
6. Multiple choice question: Which of the following is the main source of innovation ( )
A: Culture
B: change
C: trend
D: Contradiction
Answer: [change; trend; contradiction]
7. Multiple-choice question: Innovate for the sake of innovation, what you add is only yours ( ). To innovate in order to solve the problem, the increase is often ( ).
A: infinite
B: probability of failure
C: limitations
D: probability of success
Answer: [Limitations; chances of success]
8. Multiple choice question: Which of the following characteristics should not be possessed by a good innovative entrepreneurial opportunity? ( )
A: Value: It has commercial value and can be replicated, continuously updated and iterated
B: Needs: good opportunities can meet the needs of users
C: Creativity: must be unique and different
D: Feasible: Innovative ideas can be transformed into achievable products/services
Answer: [Creativity: must be unique and different]
9. Multiple-choice question: Which of the following companies declared bankruptcy due to lack of innovation ( )
A: Kodak
B: millet
C: Hummer
D: Nokia
Answer: [Kodak; Nokia]
10. Multiple-choice question: A good opportunity for innovation and entrepreneurship should have the following characteristics ( )
A: value
B: commodity
C: feasible
D: demand
Answer: [value; feasibility; need]
Chapter 11 Unit Testing
1. Multiple-choice question: "Look for like-minded complementers and persuade them to move forward together" belongs to which step of the entrepreneurial team's itinerary process ( )
A: From entrepreneurial team to enterprise
B: From founder to partner
C: From the core team to the entrepreneurial team
D: From partner to core team
Answer: [From founder to partner]
2. Multiple-choice question: "Let the entire organization consider issues from the perspective of company values, rather than simply from the perspective of profit." Which one of the given work meanings
A: Benefits received
B: The right to be heard
C: sense of mission
D: Transparency
Answer: 【Sense of mission】
3. Multiple choice question: What are the steps of the trilogy of enterprise innovation?
A: disruptive innovation
B: Micro-innovation
C: imitative innovation
D: innovative innovation
Answer: [subversive innovation; micro-innovation; imitative innovation]
4. True or False: A group is not equal to a team. The biggest difference between the two is that an entrepreneurial team needs a combination of entrepreneurs with complementary skills. Their goals and missions are the same. Although a group consists of two or two The above people are composed, but they do not have common goals and common expectations.
A: yes
B: wrong
Answer: 【Yes】
5. Multiple-choice question: Which of the following belongs to the 5P elements of the team is ( )
A: target
B: Personnel
C: Technology
D: Position
Answer: [target; personnel; position]
6. Multiple-choice question: Which of the following options are generally included in the core personnel of the entrepreneurial team?
A: Innovative creative designer
B: The lubricant of interpersonal relationships
C: core technology controller
D: day-to-day affairs manager
Answer: [Innovative and creative designer; lubricant of interpersonal relationship; master of core technology; manager of daily affairs]
7. Multiple-choice question: Google has given new meaning to work. What are the main aspects? ( )
A: Transparency
B: sense of mission
C: sense of responsibility
D: empower employees to happen
Answer: [transparency; sense of purpose; empowering employees to happen]
8. Multiple-choice question: "Integrating global information, making it accessible to everyone, and benefiting from it is Google's own value." Which one of the given work meanings? ( )
A: The right to be heard
B: sense of mission
C: Transparency
D: Benefits received
Answer: 【Sense of mission】
9. Multiple-choice question: Which of the following ways of thinking is included in Google's current definition of a team? ( )
A: At the mentality level, use the founder's mentality to start a business together
B: At the work level, Google re-given the meaning of work
C: In terms of management, Google builds the happiest team
D: When recruiting talents, we must find excellent employees
Answer: [At the mentality level, use the founder's mentality to start a business together;
At the work level, Google re-given the meaning of work;
In terms of management, Google builds the happiest team;
In terms of talent recruitment, we must find excellent employees]
10. Multiple-choice question: Which of the following statements about the new management thinking mode of entrepreneurial teams is correct ( )
A: Instead of hiring people who want to "start a business" together, hire others
B: Instead of treating work as a burden, it is better to give work meaning
C: Instead of cultivating talents, it is better to directly select excellent talents
D: Instead of building a pyramidal bureaucratic structure of the team, it is better to build a flat and egalitarian structure
Answer: [Instead of treating work as a burden, it is better to give meaning to work;
Instead of cultivating talents, it is better to directly select excellent talents;
Instead of building a pyramidal bureaucratic structure of the team, it is better to build a flat and egalitarian structure]
Chapter 12 Unit Testing
1. Multiple-choice question: Haier, the world's No. 1 brand of large home appliances, has transformed from a traditional manufacturer of home appliances to a platform for incubating makers for the whole society. Since its establishment, Haier Group has always insisted on focusing on user needs and implementing the ( ) strategy to promote the sustainable and healthy development of the enterprise.
A: Talent driven
B: Investment driven
C: Element Driven
D: innovation drive
Answer: 【Innovation driven】
2. Multiple choice questions: The 21st century is a century characterized by creation, innovation, and entrepreneurship, and the knowledge economy will dominate. The advent of the knowledge economy not only poses a serious challenge to the current education, but also indicates that the future education will undergo profound changes. Universities that undertake the important task of higher education must vigorously promote "three innovations education" and cultivate "three innovations" talents. The so-called "three creative education" refers to the organic combination of creative education, innovation education and entrepreneurship education. Which of the following measures can be taken to promote "three innovations education"?
A: Give full play to the active role of students in teaching
B: Adjust the guiding ideology of running a school
C: Reform the talent training mode
D: Build a team of high-quality teachers
Answer: [Give full play to the active role of students in teaching; adjust the guiding ideology of running a school; reform the talent training model; build a high-quality teacher team]
3. Multiple choice questions: The topic of this interview is "The Innovator's Dilemma", and the problem to be solved is: the relationship between innovation and entrepreneurship. After listening to the interview, what do you think is entrepreneurship? What does entrepreneurship have to do with innovation?
A: Entrepreneurship in the narrow sense is to start a business, and in a broad sense, it is to start a business in one's own position and use entrepreneurial spirit to manage one's own life and career
B: The ultimate orientation of innovation must be entrepreneurship. Entrepreneurship here does not refer to starting a business, but to meet market needs.
C: Entrepreneurship is to start a business
D: The entrepreneurship we advocate is based on innovation
Answer: [Entrepreneurship in the narrow sense is to start a business, and in a broad sense, it is to start a business in one's own position and manage one's life and career with entrepreneurial spirit;
The ultimate orientation of innovation must be entrepreneurship. Entrepreneurship here does not refer to starting a business, but to meet market needs. ;
The entrepreneurship we advocate is based on innovation.]
4. Multiple-choice questions: The purpose of this course is not only to cultivate entrepreneurs, but also to cultivate professionals with entrepreneurial spirit. is it right or not
A: correct
B: error
Answer: [Correct]
5. Multiple choice question: What is the biggest difference between the characteristics of the group and the characteristics of the team?
A: The number of people is different
B: The formation process is different
C: Different management methods
D: Whether the goal and mission are consistent
Answer: 【Is the goal consistent with the mission】
6. Multiple choice question: The core value of making a plan is for ( ). Clarifying the short-term and long-term plans of the team will help to avoid the entrepreneurial team and not lose their way and self during the entire expedition.
A: Better schedule tasks for team members
B: Clarify the goals of the team
C: Reduce the impact of the external environment on the team as a whole
D: Identify changes in the environment
Answer: 【Determining changes in the environment】
7. Multiple-choice question: Ma Yun once used "Journey to the West" to compare the entrepreneurial team, and thought that the four monks, master and apprentice, were a typical entrepreneurial team. According to his opinion, the following correspondence between the roles in Journey to the West and the roles in the entrepreneurial team is correct is it?
A: Sun Wukong-CMO, Zhu Bajie-CFO
B: Tang Seng-CMO, Zhu Bajie-CFO
C: Tang Monk-CMO, Drifting Monk-CFO
D: Sun Wukong-CMO, Drifting-CFO
Answer: [Sun Wukong-CMO, Drifting-CFO]
8. True or False: In the process of forming an entrepreneurial team, the founders of the team often have abundant opportunities but insufficient resources. Is this statement correct?
A: Wrong
B: yes
Answer: 【Yes】
9. Multiple choice question: The 5P elements of the most classic entrepreneurial team do not include:
A: Personnel
B: Possibility
C: target
D: positioning
Answer: [possibility]
10. Multiple-choice question: Through the interview, we can learn: as a learner of this course—practice, what should not be done during college?
A: Keep an open learning attitude, don't keep your ears off the world affairs, and only read sage books
B: Learn to put away your edge and adapt to society
C: Refuse to talk on paper, explore your own preferences through entrepreneurial practice, and confirm whether you are suitable for starting a business
D: Focus on professional learning, whether it is employment or entrepreneurship, majors are our foundation
Answer: [Learn to put away your edge and adapt to society]
Chapter 13 Unit Testing
1. Multiple-choice question: Through the role model, we can not find which of the following elements of information ( )
A: Population information
B:Characteristics
C: inner appeal
D: Status description
Answer: [Characteristics]
2. Multiple-choice question: The "pricing" of any product is determined according to the entrepreneur's personal philosophy, and consumers only have the right to choose whether it is correct
A: wrong
B: correct
Answer: [Correct]
3. Multiple choice questions: From partners to core teams, what are the two basic questions that entrepreneurs need to be clear about?
A: Do the core talents of the core team need to be hired outside?
B: If the current conditions do not allow, who must be your own?
C: What types of talents do the core team need?
D: Is the goal of the core team consistent?
Answer: [If the current conditions do not allow, who must be your own? ; What types of talents do the core team need? 】
4. Multiple-choice questions: According to Jeffrey Moore in the book "Crossing the Chasm", product promotion is often prioritized over ( ), that is, consumers who meet the core demands.
A: Angel customers
B: target customers
C: Niche customers
D: mass customers
Answer: 【Angel Customer】
5. Multiple-choice question: From a commercial point of view, from which aspects can we judge whether a commercial project or product is good enough? ( )
A: Business model analysis: how to sell to them
B: Financial evaluation: whether to make money
C: Prospect forecast: how will the future development be, and whether it is in line with the development trend of the times?
D: Market Analysis: To whom do you sell your product or service
Answer: [Business model analysis: how to sell to them; financial evaluation: whether to make money; market analysis: who to sell your product or service to]
6. Multiple-choice question: Which perspectives comprehensively explain the essence of business, which is just a business behavior that is generated by connecting with it (human) in time after gaining insight into a certain attribute of human nature? ( )
A: The perspective of time
B: The perspective of human nature
C: The perspective of funds
D: From a business perspective
Answer: [The perspective of time; the perspective of human nature; the perspective of business]
7. Multiple-choice question: Taobao more than ten years ago and Pinduoduo today are in the same development stage. They all rely on low prices to attract the first batch of customers. From which angle do you analyze ( )
A: From the perspective of funds
B: From a business perspective
C: The perspective of human nature
D: The perspective of time
Answer: 【The perspective of time】
8. Multiple choice question: Which of the following options belong to the five stages of the product cycle? ( )
A: Introduction period
B: Development period
C: Growth period
D: maturity
Answer: [Introduction period; development period; growth period; maturity period]
9. Multiple-choice question: "The sales of the product will increase rapidly, and the profit will also increase significantly. The company needs to increase the market share of the entire market." Which stage of the product life cycle does it belong to?
A: Growth period
B: Introduction period
C: Maturity
D: Recession period
Answer: 【Growing period】
10. Multiple-choice question: Dell has established the business model of ( ), which directly accepts orders from customers, produces products, and delivers them to customers.
A: direct sales
B: automation
C: just in time
D: lean production
Answer: [direct selling]
Chapter 14 Unit Testing
1. Multiple choice questions: (1) Make a version that can be said clearly in one sentence, that is, the famous elevator speech. (2) Perfect to become a basic version of the business plan (3) Make an outline PPT (4) Make a complete plan for the "format" What are the correct steps for the business plan?
A:4132
B:1324
C:1234
D:2431
Answer: 【1324】
2. Multiple choice question: Why do you need a business plan?
A: get investment
B: Eliminate self-serving bias
C: Facilitate financial evaluation
D: It is easy to conceive and sort out your own projects
Answer: 【Get investment; eliminate self-serving bias; make it easy to think about your own projects】
3. Multiple choice question: Which of the following is not a relative advantage of serial entrepreneurs?
A: They embody the indomitable spirit and are more likely to be favored by partners and investors
B: The success rate of entrepreneurship is often higher
C: They are more innovative
D: They have more experience in dealing with risks
Answer: 【They are more innovative】
4. Multiple choice questions: Since McDonald’s established a standardized business model in the 1950s, the business model has never stopped innovating and developing. Which of the following well-known companies and the business models they represent is correct?
A: FedEx—the business model of modern express
B: Southwest Airlines - business-to-business (B2B) business model
C: Toyota Motor Corporation of Japan—the business model of lean production
D: Dell - direct sales business model
Answer: [FedEx—the business model of modern express;
Southwest Airlines - business-to-business (B2B) business model;
Toyota Motor Corporation of Japan—the business model of lean production;
Dell Corporation - Direct Selling Business Model]
5. Multiple-choice question: From the 1950s to the present, various types of business models have emerged. Which of the following business models and their characteristics correspond correctly?
A: The business model of lean production - standardized and automated production methods
B: The business model of direct sales—directly accept customer orders and deliver them to customers, reducing middlemen and distributors
C: Business-to-business business model—implementing a differentiated low-cost strategy
D: The business model of modern express delivery - established by the transshipment center and the system of this route network
Answer: [Business model of lean production - standardized and automated production methods;
The business model of direct sales—directly accept customer orders and deliver them to customers, reducing middlemen and distributors;
Business-to-business business model—implement a differentiated low-cost strategy;
The business model of modern express delivery—established by the transshipment center and the system of this route network]
6. Multiple choice questions: Entrepreneurship planning is actually a kind of ( ) and ( ) thinking, just like the physical experiment report is required in middle school physics class, and the doctor will need to base on your case when seeing a doctor.
A: plan
B: Process
C: record
D: subjective bias
Answer: [Proceduralization; Recording]
7. Multiple-choice questions: Self-serving bias is a common "illusion" people have about memories and opinions. This overly optimistic perception is often seen in ( )
A: Daily life
B: Personal moral level
C: Personal advantage
D: ability to work
Answer: [personal moral level; personal advantages; work ability]
8. Multiple choice questions: Requirements for elevator speech include ( )
A: The wording is accurate
B: seek follow-up
C: arouse interest
D: Concise and concise
Answer: [seek follow-up; arouse interest; be concise]
9. Multiple-choice question: From the perspective of development, entrepreneurial risks are everywhere, so it is very important to learn ( ) risks.
A: Forecast
B: Coping
C: Avoid
D: eliminate
Answer: 【Prediction; Response】
10. Multiple-choice question: The reasons for the failure of Joyoung Soymilk to imitate Green Mountain Coffee are ( )
A: Price positioning
B: Market demand
C: user needs
D: product technology
Answer: [price positioning; market demand; user demand]
Chapter 15 Unit Testing
1. Multiple-choice question: What is the proportion of investor shares in angel investment that is healthy for the company?
A:20%-30%
B:40%-50%
C:10%-20%
D:30%-40%
Answer: 【10%-20%】
2. Multiple-choice question: Must Internet companies develop ( )?
A: rapid development
B: joint development
C: fighting alone
D: Steady and steady
Answer: [Rapid development]
3. Multiple choice question: Angel investors are more willing to invest ( )
A: First-time entrepreneurs
B: Multiple entrepreneurs
C: individual entrepreneur
D: College student entrepreneurs
Answer: 【Multiple Entrepreneurs】
4. Multiple-choice question: As a college student entrepreneur with no experience value, he should satisfy ( )
A: Is it practical
B: Whether it matches the public
C: Is there a fixed team
D: Whether it solves the pain points of the society
Answer: [Whether it is realistic; whether it matches the public; whether it solves the pain points of society]
5. Multiple choice question: What is the first thing that angel investors value ( )
A: product
B: Creativity
C: foreground
D: team
Answer: [Team]
6. Multiple choice question: Among the following options, which ones are based on the Internet free model, after a new business design, a new way to establish connections with customers?
A: Big data traffic
B: SNS mode
C: Sales
D: LBS mode
Answer: [Big data traffic; SNS mode; LBS mode]
7. Multiple-choice questions: For entrepreneurs, what issues should they consider when choosing a business model?
A: Is there any other way to help sales?
B: What method are you going to use to sell your products?
C: What are the advantages of these sales models?
D: What are the disadvantages of these sales models?
Answer: [Is there any other way to help sales? ;
How are you going to sell your product? ;
What are the advantages of these sales models? ;
What are the disadvantages of these sales models? 】
8. Multiple-choice questions: Self-serving bias describes the characteristic of human beings who always feel that they are better than reality. This overly optimistic perception is often caused by?
A: Personal moral level
B: Personal strengths
C: ability to work
D: Personal self-control
Answer: [personal moral level; personal merit; work ability]
9. Multiple-choice question: What are the steps to start your business plan?
A: Make an outline PPT
B: A complete proposal made for the format
C: Make a version that can be said clearly in one sentence (elevator speech)
D: Perfect as a basic version of the business plan
Answer: [Make an outline PPT; make a complete proposal for the format;
Make a version that can be said clearly in one sentence (elevator speech); improve it into a basic version of the business plan]
10. Multiple choice question: When making your business plan PPT, which of the following should be included in your PPT content?
A: Find your target customers, the more accurate your plan is, the more valuable it will be.
B: To describe the market size of the entire project, data and facts must be used
C: Elaborate on the current market problems and status quo, and propose specific solutions to the problems.
D: Discuss your competitors, discuss your own core competitiveness
Answer: [Find your target customers, the more accurate your proposal is, the more valuable it will be. ;
To describe the market size of the entire project, data and facts must be used;
Explain the current market problems and status quo, and propose specific solutions to the problems. ;
Discuss your competitors, discuss your own core competitiveness]
Chapter 16 Unit Testing
1. Multiple-choice question: Li Qiang is in the printing business. Because of an unexpected fire that caused books to be burned, which of the following risks does business failure belong to?
A: Systemic risk
B: predictable risk
C: Controllable risk
D: Unsystematic risk
Answer: 【Unsystematic risk】
2. Multiple-choice question: Are there any methods for risk identification?
A: Personal summary method
B: Brainstorming
C: SWOT analysis
D: Delphi method
Answer: [brainstorming method; SWOT analysis method; Delphi method]
3. Multiple choice question: Regarding the failure of the entrepreneurial world, which of the following statements is wrong ( )
A: Steve Blank, serial entrepreneur. Eight consecutive entrepreneurships allowed him to discover the truth of entrepreneurship in the age of technology: the customer development method, which has driven the new thinking of contemporary entrepreneurship.
B: Luo Yonghao, from an English teacher to the person in charge of the training institution, the person in charge of the website, even today, Smartisan cannot be said to be a successful enterprise.
C: Jack Ma believes that the O2O model will definitely be realized.
D: Jeff Hawkins (the founder of Palm) believes: "You are not a company, you are not a product, but it is easy to think that you are, and it is easy to get stuck in it... But whether it fails or succeeds, it is not you Yes. Your company may fail, your product may fail, but neither makes you a failure.”
Answer: [Jack Ma believes that the O2O model is definitely achievable. 】
4. Multiple-choice question: Which one has become an excellent example of dealing with risks?
A: Haier refrigerator
B: Perrier
C: Volkswagen
D: Siemens refrigerator
Answer: 【Haier Refrigerator; Perrier】
5. Multiple-choice question: There are two types of entrepreneurial risks, systemic risk and unsystematic risk. Which of the risks mentioned below fall within the scope of systemic risk?
A: Internal struggle within the enterprise
B: National Policy Adjustment
C: competitor
D: financial crisis
Answer: [National policy adjustment; competitors; financial crisis]
6. Multiple choice question: For start-ups, the first priority of enterprise development is ( )
A: Technological innovation
B: Team coordination
C: Prospect Planning
D: Make sure to survive
Answer: 【Make sure to survive】
7. True or false: Risks caused by factors outside the enterprise or organization that are not expected and controlled by the organization are non-systematic risks.
A: yes
B: wrong
Answer: [wrong]
8. Multiple-choice questions: SWTO analysis method is a method to predict the risk of entrepreneurship by analyzing the ( ) of the enterprise.
A: Disadvantage
B: threat
C: advantage
D: opportunity
Answer: [disadvantage; threat; advantage; opportunity]
9. Multiple-choice questions: The so-called heroes often experience rebellious transformation, and finally gain wisdom and achieve positive results. Which of the following people's experiences can well demonstrate this point of view. ( )
A: Horace
B: Christ Jesus
C: Sakyamuni
D: Joseph Campbell
Answer: 【Christ Jesus; Sakyamuni】
10. Multiple-choice question: What are the aspects that often need to be considered when establishing a business, that is, what are the steps to start a business?
A: Financing and future development
B: financial management
C: Build a team
D: business registration
Answer: [financing and future development; financial management; building a team; industrial and commercial registration]
Chapter 17 Unit Testing
1. Multiple-choice question: The direct reason for Zhu Xuerong’s failure in starting a business is ( )
A: Insufficient ability of team members
B: Partners are unreliable
C: Lack of core technology
D: Using the wrong marketing model
Answer: [Partners are unreliable]
2. Multiple choice question: Which of the following statements about project failure is wrong ( )
A: Failure in starting a business is failure in life
B: Entrepreneurship requires investment, including energy and time, as well as certain funds. It is necessary to reduce the time for socializing, games and love
C: Entrepreneurial failure will lead to depression, confusion, and even hesitation, but it will not lead to nowhere. As an entrepreneur, you will judge your ability to bear in advance, and there must be very few crazy gamblers regardless of everything.
D: Entrepreneurial failure means that one project fails, but it does not mean that the next project will also fail. As long as people do not give up on growth and improvement, they will not fail
Answer: [Failure in entrepreneurship is failure in life]
3. Multiple-choice question: What did Shao Shuai gain from his failure to start a business?
A: tenacious spirit
B: lesson
C: money
D: experience
Answer: [tenacious spirit; lesson; experience]
4. Multiple-choice question: What should a college student with entrepreneurial ideas do?
A: Keep open and accept new business
B: Focus on professional learning, whether it is employment or entrepreneurship, professionalism is our foundation
C: Don’t just talk about it on paper, but practice entrepreneurship
D: Don't listen to the affairs of the world with both ears, and only read the books of sages
Answer: [Keep open and accept fresh transactions;
Focus on professional learning, whether it is employment or entrepreneurship, professionalism is our foundation;
Don’t talk about it on paper, but practice entrepreneurship]
5. Multiple choice question: In the face of risks and crises, the most effective way is to actively respond and solve them. Which of the following companies have had classic cases of successfully coping with crises?
A: Perrier
B: Siemens
C: Sanlu
D: Haier
Answer: 【Perrier Water; Haier】
6. Multiple-choice question: Steve Blank is a serial entrepreneur. He has started eight times in a row, allowing him to discover the truth about entrepreneurship in the technological age: ( )
A: Core technology first
B: Product priority method
C: Customer Development Method
D: market development method
Answer: 【Customer Development Method】
7. True or False: Is it correct or incorrect to say that "life is essentially a process of continuous failure until it approaches the truth of life"?
A: yes
B: wrong
Answer: 【Yes】
8. Multiple choice question: "Success is a bad teacher. He seduces smart people and makes them think they will never be defeated." Who said this sentence?
A: Jobs
B: Bill Gates
C: Jeffrey Moore
D: Jeffrey Timmons
Answer: 【Bill Gates】
9. Multiple-choice question: Regarding the understanding of failure, which one is consistent with the views mentioned in the video in this chapter?
A: Born in sorrow, die in peace
B: Adversity makes genius stand out, and prosperity will bury talent
C: In Journey to the West, there are four masters and apprentices who have experienced ninety-nine and eighty-one difficulties before becoming a Buddha
D: If you want to get the ultimate achievement, you must manage all kinds of difficulties and dangers
Answer: 【Born in sorrow, die in peace;
Adversity makes genius stand out, and prosperity will bury talent;
In the Journey to the West, the four masters and apprentices have experienced ninety-nine and eighty-one difficulties before becoming a Buddha;
If you want to achieve the ultimate achievement, you must manage all kinds of difficulties and dangers]
10. Multiple-choice questions: Now the market idea of seeking everything is outdated. Entrepreneurs are required to segment the market. So what are the requirements for market segmentation?
A: what to sell
B: how to sell
C: how much to sell
D: to whom
Answer: [what to sell; to whom]