Table of contents
Product Prototype: How to Make a Product with a "Human Flavor"
Entrepreneurial Life: Run Your Life and Business with Entrepreneurial Spirit
Forming a team: being a special soldier in the era of mobile Internet
Discover demand: Entrepreneurship, what do you want to create?
Iterative upgrade: the evolution of "Pokemon"
Matching the market: being a "Kol" in the university
Product Prototype: How to Make a Product with a "Human Flavor"
1 [Single-choice question] Mr. Wang mentioned in class that good products come from good ( ), which reflects the insight into the essential needs of human nature?
A. Packaging
B. Brand
C. Program
D. design
Answer D
2【Multiple choice】Which of the following two items belong to the outermost layer of the demand compass?
A. Social
b. respect
c. friendship
D. Family affection
Answer CD
3 [Multiple-choice questions] When Mr. Wang talked about the demand compass, which two examples did the following catering industry give?
A. Haidilao
B. HEYTEA
C. KFC
D. The alley is deep
Answer AD
4 [Multiple Choice Questions] Please choose the following product design tools that Mr. Wang mentioned in class?
A. Customer Experience Map
B. Design Thinking
C. Demand compass
D. Product Prototype
E. Scene Restoration
Answer ABCDE
5[Single-choice question] "The essence of man is in its reality, he is the synthesis of all social relations" This sentence is said by ( ).
A. Karl Marx
B. Henry Ford
C. Bezos
D. Victor Frankel
Answer A
6 [Single-choice question] Mr. Wang mentioned in class that what is most needed to make a "good product" is ( )
A. design
B. Brand
C. Research
D. Human touch
Answer C
Entrepreneurial Life: Run Your Life and Business with Entrepreneurial Spirit
1 [Multiple choice] Which of the following steps does the offline training camp include?
A. Form a team
B. Achievable ideas
C. generate ideas
D. Docking market
AnswerACD
2 [Single-choice question] Which of the following examples did Mr. Xue give at the beginning of the class "Product Release"?
A. Douyin
B. Evergrande Ice Spring
C. Thermos cup
D. tons of cups
Answer D
3 [Single-choice question] Which of the following is the second step in the six-step method of creating practice?
A. to discover opportunities
B. Docking market
C. Product Prototype
D. to form a team
Answer D
4 [Single-choice question] What is the core ability to discover angel users?
A. Ability to finance
B. The ability to empathize
C. Ability to sell
D. Capability of product design
Answer B
5 [Multiple-choice questions] When Mr. Xue talked about product prototype-product design, which of the following counterexamples did he give?
A. Some plush toys
B. Some bus seats
C. Appearance of the smartphone
D. Design of some elevator buttons
AnswerACD
Forming a team: being a special soldier in the era of mobile Internet
1 [Single-choice question] How many people does a team have at least?
A.4
B.1
C.2
D.3
Answer D
2 [Single-choice question] According to Mr. Xue, how do Pinduoduo and Netease Cloud make money?
A. Traffic
B. Membership
C. Community
D. Listen to music
Answer C
3 [Single-choice question] Which of the following does not belong to the content of the Jiugongge of Career?
A. to serve the society
B. Physical and mental health
c. Academic performance
D. study and further study
Answer C
4 [Single-choice question] "You can work with the world's strongest brain" which company is it talking about?
A. Apple
B. Blizzard
C. Tesla
D. Google
Answer C
5 [Single-choice question] The starting point of a team’s normal cycle is ( )
A. Individual level
B. Team level
C. Team performance
D. Individual Performance
Answer A
6 [Single-choice question] Which two countries have achieved the ultimate in industrial design?
A. Germany, the United States
B. Germany, Japan
c. Great Britain, Germany
D. America, Japan
Answer B
Discover demand: Entrepreneurship, what do you want to create?
1 [Multiple-choice questions] In Mr. Xue's first meeting class, what are the mining tools for demand?
A. Recognition of pain points-itch points-pleasure points
B. Think-Practice-Summary
C. Market Research - User Interviews
D. Tucao Conference - Opportunity Transformation - Idea Market
AnswerACD
2 [Single-choice question] Satisfying people's instant gratification with obsessive, low-cost, vulgar entertainment content that satisfies people is the solution to ( ).
A. The halo effect
B. 28 phenomenon
C. Zeigarnik memory effect
D. Stereotyping
Answer B
3 [Single-choice question] Known as the father of "Glory of the King", who is the leading figure in China's Internet industry ( )
A. Zhang Xuhao
B. Zhang Yiming
C. Ma Huateng
D. Yao Xiaoguang
Answer D
4 [Single-choice question] In the face-to-face class, who conducted the experiment of operant conditioning with mice mentioned by Mr. Xue? ()
A. Allport
B. Wilhelm Wundt
C. Schachter
D. Skinner
Answer D
5 [Single-choice question] "I lie in bed every night, thinking about those terrible things" is a famous quote from ( ), a Silicon Valley investor who has invested in a world-famous company.
A. Guy Kawasaki
B. Bill Gates
C. Elon Musk
D. Jobs
Answer A
6 [Single-choice question] What method did Mr. Xue propose to use to systematically think about pain points in the face-to-face class?
A.4W3H analysis method
B.5W2H analysis method
C.3H4W analysis method
D.2W5H analysis method
Answer B
7 [Single-choice question] In Teacher Xue's first meeting class, who proposed the "Tail Joy Strategy" that Teacher Xue mentioned?
A. Elon Musk
B. Brzezinski
C. Jobs
D. Guy Kawasaki
Answer B
8 [Single-choice question] The sentence "Thousands of people are working hard on the screen to destroy your self-discipline" comes from the book ( ) shared by Mr. Xue in the face-to-face class. And the foundational work to solve "behavioral addiction".
A. "The Illusion of Knowledge"
B. "Consciousness and the Brain"
C. "The Development of Thinking"
D. "Can't stop"
Answer D
Iterative upgrade: the evolution of "Pokemon"
1 [Multiple-choice questions] In this lesson, which of the following companies will Mr. Wang use as examples to explain product iteration?
A. Alibaba
B. Kuaishou
C. Kyocera
D. Tencent
AnswerBD
2 [Single-choice question] What is the position of this class in the creative practice curriculum system?
A. Docking the market
B. Product Prototype
C. Iterative upgrade
D. Discover needs
Answer C
3 [Multiple choice] What enlightenment does the iterative upgrade of Kuaishou products bring us?
A. Run in small steps, focus on key points, and break through one by one
B. Blindly copy competitors and follow the trend
C. Response must be fast and be sensitive to user feedback
D. To understand the product boundary, you must also see the direction clearly when you are running in small steps
AnswerACD
4【Multiple choice】Which of the following connections has been achieved through the iterative upgrade of WeChat?
A. Connection between people and information
B. Connection of people and services
C. Connection between people and the market
D. Human connection
Answer ABD
5 [Multiple-choice questions] Which of the following examples did Mr. Wang give to explain in "Explanation of Disruptive Innovation"?
A. The Theory of Innovation Guru Clayton Christensen
B. Competition between Taobao and JD.com
C. The battle between David and Goliath
D. Competition between Nokia and Apple
AnswerACD
6 [Multiple Choice Questions] Regarding the summary of this course, Mr. Wang said ( )
A. Use simpler methods of action to experience this era
B. Use more powerful means of work to change this era
C. Use more diverse ways of thinking to look at this era
D. Use more effective learning methods to adapt to this era
AnswerACD
Matching the market: being a "Kol" in the university
1 [Single-choice question] In the introductory part of the opening chapter, Mr. Xue took the ancestors of human beings as an example to lead the topic. Which of the following races is considered to be the ancestors of human beings?
A. Capable person
B. Neanderthals
C. Homo sapiens
D. Craftsman
Answer C
2 [Multiple Choice Questions] Mr. Xue mentioned "KOL" in class, and which three of the following "KOL" were proposed ( )
A. star
b. story
c. students
D. Mentor
Answer ABD
3【Multiple choice】Which of the following characteristics does "KOL" have? ()
A. People who have the right to speak in certain fields
B. It has the characteristics of public recognition and strong user stickiness
C. Easy to generate individual value and economic benefits
D. They are "story tellers"
Answer ABCD
4 [Single-choice question] In "KOL": Entering a new field, which of the following companies is the example of Jialin mentioned related to ( )
A. NetEase Cloud Music
B.bilibili
C. Taobao
D.KEEP
Answer D
5 [Multiple choice] Mr. Xue said that KOL is equal to ( ) + ( ) + ( ).
A) personal interests
B.Academic performance
c. social identity
D. Professional level
AnswerACD
6 [Single-choice question] Which product did e-sports player Li Xiaofeng transform into?
A. Computer host
B. Bike sharing
C. Smart mouse
D. Wireless earphones
Answer C
7【Single-choice question】Who is the entrepreneur known as "Silicon Valley Iron Man" ( )
A. Elon Musk
B. Jobs
C. Cook
D. Luo Yonghao
Answer A