Counting the most popular marketing methods at present, the first thing that comes to mind is undoubtedly "live broadcast". There were Luo Yonghao and Li Jiaqi in the past, and Liu Genghong and Dongfang Selection in the future. The live broadcast is in full swing, and it seems to have become an important way for the public to have leisure and entertainment without leaving home.
As virtual reality was included in the "14th Five-Year Plan" as a key industry in the digital economy of "Building Digital China", the software and hardware technology of the VR industry has developed rapidly, and VR live broadcasting has emerged as a cross-age technology.
01. What is VR live streaming?
As the name suggests, VR live broadcast is a live broadcast that uses panoramic equipment and 3DVR technology to display real-time 720-degree real-time scenes in an online virtual space for viewing.
With the convenience of large bandwidth and low latency brought by 5G technology, VR live broadcast technology has been widely used in various industries in recent years, setting off a disruptive new wave.
In 2021, 5G+VR high-definition live broadcast will be adopted during the two sessions in Beijing
In the 2021 CCTV Spring Festival Gala, relying on 5G technology, the venue of the Spring Festival Gala will live broadcast the 2021 CCTV Spring Festival Gala in real time
For the 2022 Beijing Winter Olympics, China Central Radio and Television launched "Watching the Winter Olympics in VR"
In 2023, Jiangsu Satellite TV's New Year's Eve concert will launch a VR live broadcast channel, presenting Asia's top New Year's Eve show
Head content traffic platforms such as Douyin, Kuaishou, and Video Account have successively launched VR live broadcasts
02. What are the advantages of VR live streaming?
Compared with traditional social forms such as pictures, voice, and text, live broadcasts provide richer content, but viewers are less subjective. Through the screen, they can only watch whatever is broadcast through the camera. The emergence of VR live broadcasts has once again broken the The "perspective" barriers of traditional live broadcasting.
Different from traditional live broadcasting, VR live broadcasting is more interactive. Users can slide the screen or follow the gravity sensor of the mobile phone, and switch viewing angles in real time as the mobile phone moves, creating an ultimate experience that travels through time and space and feels like being on the spot. With its strong interactivity, realism and real-time performance, VR live broadcast can better meet the psychological needs of users. Compared with ordinary live broadcast, VR live broadcast has stronger practical application advantages.
03. What is the practical application of VR live streaming?
▍The cloud-based 720-degree slow live broadcast service jointly launched by Dongfang Fashion Driving School and Cool Lehman, presents the driving training venue online 24 hours a day, allowing netizens to obtain an on-the-spot inspection experience. Using the "God's perspective" to watch trainees' driving can not only show the real environment of the driving school in real time, help organizations realize cloud monitoring and management, but also serve as a novel means of publicity, with no editing, no processing, and super-real presentation Forms attract user attention and enhance user trust .
▍The "Hubei 2022 World Telecommunication Day" conference , which is technically supported by Cool Lehman , is divided into a main venue and 5 off-site activity areas. Under the traditional live broadcast, the audience can only follow the anchor's perspective to visit the conference site, while the VR live broadcast Through the multi-camera mode, the audience is presented with an immersive live broadcast image that can be viewed in real time at 720 degrees in multiple scenes . Let users see what they want to see at will.
However, the advantages of VR live streaming don’t stop there. While breaking the constraints of time and space and bringing audiences a 720-degree immersive and shocking experience, VR live streaming also has a wealth of marketing functions. For example, you can send red envelopes in the chat area of the live broadcast room to mobilize user participation; insert carousel advertisements in the live broadcast interface to greatly increase brand exposure; you can also add product pop-up links during the live broadcast to achieve effective conversion.
Immersive scenes, refreshing visual experience and interactive methods with great marketing value, VR live broadcast not only brings fresh visual experience to users, but also greatly enhances the value of brand image and reduces conversion costs.
Thanks to the characteristics of large bandwidth, high transmission, and low latency of 5G , the Kuleiman VR live broadcast system can easily connect B-end enterprises with C-end users, and has been successfully applied in many industries, such as event commercial performances, sports events, and education live broadcasts. , medical live broadcast, environmental monitoring, security monitoring, slow live broadcast, e-commerce live broadcast and other application scenarios are deeply compatible. With the acceleration of the national "new infrastructure" strategy and the implementation of 5G technology characterized by "intelligent connection of everything", the field of VR live broadcast will also usher in a new round of market demand. In the future, Kuleiman will continue to increase investment in the field of VR live broadcasting, and under the general tone of digital transformation, it will provide thousands of enterprises with the possibility of landing more scenarios.