With the rapid development of live broadcast technology, every industry has begun to develop new paths in conjunction with live broadcast, and exploring new ways of playing live broadcast is a problem that the industry is thinking about every day. Now that the medical industry wants to obtain new development, it can only be realized by combining people’s needs. Live broadcast has become the first choice of major medical institutions. In addition to combining live broadcast with surgery, seminars, training and other scenarios, medical institutions can also Combine with what scene? The answer is community medical care. Let's take a look at it with the editor of Huan Tuo Yun's live broadcast.
First, the community health Q&A and live broadcast are combined to form a medical community popular science live broadcast. The hospital can create a separate live broadcast room for each community, arrange the live broadcast time of each live broadcast room and inform the residents in the corresponding live broadcast room. When the live broadcast time comes, the doctor in charge of popular science will start the live broadcast and ask the residents about their health problems. To answer. This kind of community live broadcast method not only solves the problem of insufficient manpower in the hospital, one person can serve multiple people, but also improves the sense of dependence and trust of community residents on the hospital.
Second, through live broadcast, sales of community-only medical discounts. Due to offline sales, hospital acquisition costs are high and difficult, and there are too few sales users. Now, when hospitals can open community live broadcasts and spread health knowledge to community residents, they can also sell services such as "health check cards" and "individual item inspections". The premise is that the hospital has mastered the basic situation of the residents through live broadcast before it can recommend corresponding medical services. Through live broadcast, people's preferences can be cultivated, and then the drainage from the community to the hospital can be completed.
However, the above two methods are in order. First, do medical science popularization, conduct voluntary consultations for basic projects, and understand the basic physical conditions of community residents before selling community medical preferential services.
At the same time, hospitals need to pay attention to that because target users of different age groups have different medical needs, such as the age of about 35-45 years old, the live content can focus on the identification of daily medicines and common sense of purchase; ages 50 Over the age of, the live content can focus on health care and exercise for middle-aged and elderly people.
The hospital can first investigate the needs of different target users, and then improve the direction of medical live broadcast science, so as to provide users with more accurate medical services and achieve a win-win goal.