3D panorama car viewing, innovative new experience of car marketing

Looking at the busy traffic on the street and the flashing taillights of cars, it can be said that cars have evolved into a quasi-needed product in our lives. It not only brings convenience to people's travel, but also a symbol of identity and taste, so what points do we pay attention to when buying a car? In addition to car performance, the appearance and interior of the car are undoubtedly what consumers want to know, so many car companies have launched a 3D panoramic view of the car.

Through the 3D panorama immersive cloud viewing car, the appearance and information of the car can be presented more realistically and three-dimensionally. Consumers are no longer limited to going to the 4S store to choose a car on the spot, and can truly experience their intended purchase online. Learn about the car's interior, configuration, appearance and other aspects in more detail.

1. Details display

3D panoramic view of the car can display the details of the car more vividly, from the front to the rear, opening the door, rolling down the window, etc., every line of the car body can be clearly presented, and the interior of the car can be truly restored Exterior details.

2. Intelligent interaction

In terms of interactivity, the 3D panoramic viewing car allows consumers to freely switch the viewing angle, and can independently rotate the viewing angle, arbitrarily zoom in and out of the picture, and observe the detailed design of the car from various angles, etc., bringing consumers a more realistic look and feel; and in 720 On the basis of panoramic view of the car, various interactive functions can also allow consumers to touch the car, such as opening and closing the door with one button, turning the steering wheel, changing the color of the body, etc., bringing consumers a more intuitive car buying experience and improving the fun of car buying sex and interactivity.

3. Marketing Transformation

The introduction of 3D panoramic car viewing experience by car companies is naturally also for marketing conversion considerations, so 3D panoramic views can be embedded with drainage and promotional functions, such as check-in, forwarding and sharing, smashing golden eggs, and coupons, etc., which not only enhances the fun but also attracts people. Customers purchase cars to achieve offline drainage; at the same time, links to corporate official websites and online shopping malls can be embedded in the panorama, making it easier to place orders for auto parts and models.

Our traditional way of buying a car is to go to a 4S store for on-site inspections and test drives. During this period, it will take a lot of time just to introduce and choose a car, not to mention the time cost of the customer's round-trip transportation and other energy spent. Compared with traditional pictures, 3D panorama has much more advantages, not only reflected in the interactive effect, but also improves consumers' desire to buy a car to a certain extent.

Through 3D panoramic car viewing, customers can complete the whole process from car selection to car purchase without leaving home. There is also a panoramic comparison function that allows consumers to easily understand and compare the characteristics and advantages and disadvantages of different models, and intuitively understand the characteristics of cars. Performance and configuration for faster decision making.

5G technology is becoming more and more popular, and 3DVR panoramic technology is also being applied in many fields of life. 3D panoramic car viewing is an important force to help the automobile industry, and it solves the difficulty of obtaining customers in offline automobile sales stores for the majority of automobile companies. The problems of difficult drainage and conversion allow consumers to get a real car viewing experience comparable to offline scenes through only one screen, which has revolutionized the new experience of car marketing.

Guess you like

Origin blog.csdn.net/kuleimanvrqj/article/details/130532585
car