Huawei's HMS ecosystem has joined hands with the streaming media platform Viu to create high-quality mobile entertainment application experience for overseas consumers and help improve traffic monetization capabilities. Viu provides advertising cooperation and paid membership services in 16 countries and regions including the Middle East, Africa, and Southeast Asia, and supports high-definition on-demand and live streaming of high-quality video content. Since 2019, Viu has carried out a series of close cooperation with Huawei's HMS ecosystem in the Middle East and Africa region, and achieved 47% user growth in 2022.
This time, Huawei invited Rohit D'Silva, Chief Business Officer of Viu Middle East and Africa Region, to share his unique insights on ecological cooperation with HMS.
Q1: What is the main reason for Viu to cooperate with Huawei? Why choose Huawei's HMS ecology and access to Jinghong Kinetic Advertising Platform?
A1: Viu and Huawei share the same philosophy and values, and both adhere to customer-centricity. Huawei is committed to providing high-quality user experience for all end users, and the HMS ecosystem is in line with the development direction of our business.
HUAWEI AppGallery is one of the three largest application markets in the world. By launching AppGallery, Huawei users can quickly and smoothly access Viu's rich and diverse video content. In addition, as one of the world's largest smart terminal manufacturers, Huawei has a large number of device users, which is a huge market for us and can reach a wider user group.
Whale Ads (Petal Ads) is an important part of our cooperation. Petal Ads supports in-depth analysis of advertising data to achieve precise delivery of target users, helping us further expand the Middle East and Africa markets.
Q2: How long has Viu and Huawei's HMS ecosystem continued to cooperate? Do you have any experience to share with us?
A2: Since 2019, we have started to work closely with Huawei's expert team. The Huawei team has a rigorous and serious working attitude and provides professional and meticulous technical support, which makes our cooperation process very smooth. By accessing various open capabilities of HMS Core, Viu optimizes application performance, and distributes it on the AppGallery in a short period of time, providing a better user experience.
Among them, the in-app payment service (HMS Core In-App Purchases, IAP) supports a variety of payment methods to help us monetize efficiently; the digital copyright service (HMS Core WisePlay DRM) effectively prevents unauthorized use and illegal misappropriation of digital content, providing streaming Media platforms provide content copyright protection.
In addition to integrating the open capabilities of HMS Core, we access Petal Ads, through AB testing and other methods, to tap the value of different market segments and target high-conversion users. In 2022, Viu will achieve a 47% increase in the number of Huawei ecological users compared to the previous year.
Huawei and Viu raise the bar for the content and entertainment industry in the region
Q3: From a business point of view, what are your expectations for the cooperation with Huawei?
A3: By joining the Huawei HMS ecosystem, Viu can reach more users and increase user stickiness. At the same time, we have reached a cooperation with Huawei - in the Middle East and Africa region, when users purchase some of the latest Huawei devices such as HUAWEI Mate 50 Pro, they can enjoy Viu's free HD content on demand and live broadcast subscription rights for up to 6 months.
Customer satisfaction is the key to our success. After integrating HMS ecological related services, Viu can be downloaded and installed on various types of Huawei devices such as mobile phones and tablets to gain more users. With the support of Huawei mobile phones and tablet devices, such as lifelike display, excellent sound quality and friendly interface, Viu's content display effect is guaranteed and the user experience is improved.
In addition, by cooperating with Petal Ads, we expect to establish more connections with our target audience and achieve substantial business growth in the Middle East and Africa region. Judging from the current experience, we expect that this cooperation can achieve ideal results.
Q4: What innovative cooperation will Viu and Huawei have in the future?
A4: We are continuously deepening our cooperation with Huawei through joint marketing activities and promotion of original content products to promote business growth. In the Middle East and Africa region, we also plan to introduce Viu to Huawei Smart Screen to reach more Huawei device users. We are deeply impressed by Huawei's HMS ecological innovation concept, leading technology and strong support, which is also the reason for our smooth cooperation. Both Viu and Huawei insist on customer-centricity. In the future, we will deepen our partnership and adopt more cutting-edge technologies to turn our vision of mobile audio and video into reality.
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