guide
Qiqitong has accumulated rich experience in project development in the field of procurement and supply chain. It is one of the leading companies in the domestic one-stop procurement digital management platform. Its pre-sales, business, and project personnel are the most professional in this track. The construction of this platform can automatically handle repetitive tasks of multiple nodes in the procurement link, help us improve procurement efficiency, and continuously reduce management costs. We are looking forward to it and hope that both parties will work together to strive for the early launch of the project.
－－ Guming Tea Drinking Project Leader
In recent years, with the continuous improvement of the consumption level of young people and the prevalence of major food delivery platforms, in the new consumption trend, new tea drinks are very popular among the people of the Z generation and are also highly sought after by capital. consumer trends.
1. "Fast"
The market continues to heat up, and new tea drinks release new vitality
China has a long history of tea culture. From brewing tea, frying tea, ordering tea, brewing tea, to the new tea drinks that are popular among young people today, the inheritance and innovation between traditional tea culture and new tea drinks have become increasingly prominent.
Compared with traditional Chinese tea drinks, new tea drinks have achieved rapid development by virtue of their advantages in packaging, taste, nutrition, and ready-to-drink convenience. The market scale has grown rapidly and industry competition has become increasingly fierce. Finding a new track for a category has become a compulsory course for decision makers in the industry.
Looking at the new tea drink market, its scale has continued to rise in recent years. According to data from iiMedia Consulting, the market size of China's new tea drinks will reach 333.38 billion yuan in 2023. As the consumption scenarios of new tea drinks become more diversified, the categories continue to innovate and expand, and consumers' enthusiasm for new tea drinks continues to rise. It is estimated that the market size of China's new tea drinks will reach 374.93 billion yuan in 2025.
With the gradual recovery of the domestic market, the pace of new tea drinks is accelerating, and the market is keeping up with the trend. Some high-quality companies quickly seize the opportunity. Top brands and emerging brands collide with each other, revitalizing the entire tea drink industry.
2. "New"
Guming teamed up with Qiqitong to adjust the new thinking of purchasing digitalization
When it comes to new tea drinks, one of the most popular national tea drink brands - "Guming", with its own supply chain advantages, the ultimate pursuit of tea drink quality and localized innovative marketing, is among the same tea drink brands. Breakthrough in China and won praise from many consumers.
Guming Tea was established in 2010 and is headquartered in Daxi, Wenling, Zhejiang. In continuous innovation and excellence, the market share has been growing exponentially, and now it has become a tea chain brand covering the whole country. At present, Guming Tea has opened more than 7,200 stores across the country, covering 18 provinces and 160+ cities including Zhejiang, Fujian, Jiangxi, Hunan, Guangdong, Hubei, Chongqing, and Sichuan.
Source: Guming Tea official website
In the beverage industry where products are king, Guming has gradually moved from formula research and development to supply chain research and development. At the same time, Guming has built 17 storage bases across the country. By increasing the delivery frequency, self-developed "fool-style" ordering system, and monitoring the entire chain of logistics and distribution, Guming took the lead in the industry to achieve the ideal model of "one delivery per two days", thus Escort for quality.
As one of the leading brands in the new tea beverage industry, facing the huge demand for tea beverage products in the sinking market, Guming is also actively exploring digital methods to achieve more efficient customer acquisition and marketing, and stabilize the back-end supply chain ; At the same time, a new type of tea drinking digital factory has been built to realize the overall digital management from plantations, to supply factories, and to stores.
For a tea chain enterprise, the procurement and supply chain link is the top priority of enterprise competition. The same is true for Guming, which hopes to standardize the procurement process and improve the level of procurement management through a more agile supply chain.
However, with the continuous development of the company, the company has more and more procurement categories and supplier resources, and the procurement process has become more and more complicated. The original supply chain system is no longer sufficient to support the business structure of the company and the development of various product categories. Therefore, Gu Ming had a deeper consideration:
1. How to enhance the effective control of supplier resources and all aspects of procurement through system upgrades;
2. How to coordinate the internal and external procurement resources of the enterprise and improve internal and external collaboration;
3. How to avoid various risks in the procurement process;
4. How to improve the quality of supply and reduce procurement costs.
Based on this, Gu Ming is actively thinking about change. After multiple comparisons and multiple rounds of communication, Guming and Qiqitong finally reached a new cooperation, and recently held a smart procurement mall management platform project kick-off meeting. The project team members of both parties attended the meeting together.
At the meeting, the two sides conducted in-depth discussions and reached a consensus on the implementation background, goals, solutions, plans and risks of the ancient tea drinking smart procurement management platform project. Combining the project needs of ancient tea drinking and the product and service advantages of Qiqitong, the two parties jointly innovated to help the digital transformation of ancient tea procurement.
3. "Change"
The one-stop intelligent shopping mall promotes the e-commerce of new tea beverage enterprises
Qiqitong focuses on procurement and supply chain digitization. In the field of new tea beverage industry, Qiqitong has a large customer base and has accumulated rich practical experience in the digitalization of the procurement supply chain. The successful cooperation with Guming this time will be another breakthrough for Qiqitong in the field of digital procurement of new tea drinks.
By establishing a standardized, streamlined, and collaborative one-stop intelligent shopping mall, Qiqitong will help Guming solve the problems of slow non-production procurement efficiency, poor coordination, high cost, and difficult control of risks within the enterprise, and manage non-production products in a unified manner. category, improve the efficiency of the supply chain, and help Guming realize the digital transformation of processes such as procurement collaboration, procurement analysis, and risk compliance.
Directly hit the pain points of the company's internal office supplies procurement: Guming is involved in the daily procurement of many office consumables, office stationery, office equipment, office paper products, etc., through the one-stop smart procurement mall to centralize all aspects of procurement management, and conduct procurement and source procurement on the platform -Negotiating prices with suppliers-Placing orders by yourself-Signing procurement contracts, from demand planning to supplier settlement, implement the corresponding office supplies procurement process according to the office category, effectively reduce the complexity of non-recurring procurement, and all data are circulated and shared in real time.
Intuitive presentation and management of the whole process of procurement: Based on the line chart, bar chart, pie chart, etc. of the shopping mall's procurement business, the whole process of graphically displaying the specific data of material requisition, requisition records, and material transfer, ancient tea managers can monitor procurement in real time Process progress, to better grasp the management of fixed assets and use management. The platform also supports multiple sourcing methods such as bidding, inquiry and comparison, and bidding. By integrating the OA system, it can intelligently analyze the data of each link of procurement and provide decision-making suggestions.
Create scientific supplier management: ancient tea suppliers include upstream raw material and technical equipment suppliers, covering the supply of milk, tea, and fruit sources, as well as the supply of packaging containers for production equipment. In the one-stop intelligent shopping mall, Guming can also manage and control the entire life cycle of suppliers from admission to evaluation and elimination, ensuring timely communication and collaboration between the two parties, sharing information in real time, providing work efficiency, and helping enterprises to be flexible Response, build a competitive supply chain system.
Flexible application of procurement business scenarios: Through the one-stop smart procurement mall, Guming can effectively control its electronic procurement catalog, basic information, suppliers, sourcing, contracts, etc., and also supports different types of procurement scenarios, such as items Various shopping mall procurement scenarios such as requisition, domestic sales, employee benefits, projects, spare parts, services, etc. For different procurement scenarios, corresponding to different procurement processes, to make Guming's procurement management more compliant, transparent and efficient!
"Qiqitong has accumulated rich experience in project development in the field of procurement and supply chain. It is one of the leading companies in the country's one-stop procurement digital management platform. Its pre-sales, business, and project personnel are the most professional in this track. The The construction of the platform can automatically handle repetitive tasks at multiple nodes in the procurement link, helping us improve procurement efficiency and continuously reduce management costs. We are looking forward to it and hope that both parties will work together to strive for the early launch of the project." The person in charge of the Guming tea project said .
At present, the one-stop intelligent shopping mall jointly created by Guming Tea Drink and Qiqitong has been officially launched. After the mall goes online, it will connect with Guming's internal system to realize "integrated" management of business and wealth, and at the same time integrate with the supplier system to realize "automated" management of supply chain business. In the future, Guming Tea will continue to join hands with Qiqitong to deepen more business scenarios, continue to build a procurement and supply chain management platform, improve the quality and efficiency of corporate operations, and empower more new tea beverage companies to transform and upgrade.