As the country promotes the high-end equipment manufacturing industry and the "dual carbon" strategic goal, there will be huge opportunities for "full electrification" in the future, and the market prospect of the electrical industry is promising. Among them, state-owned enterprises have become the vanguard, leading the development of the industry in terms of technological innovation and management upgrading .
"China's cradle of electromechanical products" Xiangdian Group Co., Ltd. (hereinafter referred to as "Xiangdian Group") is a large-scale backbone enterprise in China's electrical industry and a national major technical equipment localization research and development base established by the State Council. It leads the development and application of domestic large-scale national defense equipment and complete sets of electrical equipment.
Recently, Xiangdian Group signed a cooperation agreement with the leading CRM SaaS service provider, Fenxiang Sales, and launched the implementation of Xiangdian’s marketing service integration platform - the CRM system upgrade project, to promote the development of the company through digital transformation, and use the new CRM system to promote the accelerated upgrade of the marketing system.
The upgraded CRM system can realize data sharing and interoperability with other systems, and a mobile App terminal has been added to manage customer information more conveniently and quickly. After the successful establishment of the new system, Xiangdian Group will establish a marketing service integration process with a unified backbone and flexible terminals to realize hierarchical and classified management of customers, efficient project follow-up system, business data back and forth, and business decision-making "one-picture" control effect, and truly achieve the whole process management from customer data, sales process, marketing to customer service. The system can optimize the management process and manage customer information in a timely manner, so as to achieve the core goal of "finishing management and improving efficiency" .
Based on the high importance attached to the cooperation project, the project teams of the two parties successively held project kick-off meetings, research communication and stage report meetings, etc. Wang Dazhi, member of the party committee and deputy general manager of Xiangdian Group, Wang Wei, deputy general manager of the marketing center, Zhou Xinyu, director of the digital transformation office, and leaders of various business departments, actively discussed with Wu Jiamin, general manager of Fenshare Hunan Branch, and Wang Sai, implementation director, to discuss the upgrade plan of the group's marketing information management, and jointly seek a new blueprint for the group's digitalization.
<Group photo of project personnel from both parties at the kick-off meeting>
Wang Dazhi said that this cooperation marks a new stage of Xiangdian Group's marketing information management . He hopes that the project will be carried out in accordance with the three principles of "efficiency, compliance, and safety" .
Wu Jiamin expressed his gratitude to Xiangdian Group for its trust and expectations. He introduced that Funshare has mature project management methodology and implementation experience , and has obtained ISO 27001 certification, ISO 9001 certification, ISO 27701 privacy information management system certification, etc., and has a series of institutional guarantees and technical support in terms of risk management and control, project quality and information security to protect the high-quality development of the project.
The project team is at the project report meeting
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The completion of the new CRM system project can effectively solve the problems of information fragmentation and irregular customer management, further improve the market response speed and customer satisfaction of Xiangdian Group , and maintain the company's market competitiveness. The new marketing service integration platform is expected to be fully launched by the end of this year.
In recent years, Xiangdian Group has carried out benchmarking first-class management improvement actions, continued to deepen the reform of the marketing system, focused on promoting the transformation of the marketing model from a project-driven model to a strategic marketing model , accelerated the "three big three new" market layout and digital transformation, and consolidated the construction of a marketing information platform. In the future, Xiangdian Group will further optimize the marketing management model, accelerate the process of digital transformation, provide customers with more efficient and convenient services, and promote the implementation of the "three big three new" marketing strategies to bear fruit.
Going forward hand in hand to build a win-win situation, FenShare will take this cooperation project as a starting point to continue to help Xiangdian Group optimize its marketing management model, promote the digital development process, and contribute innovative technology and industry wisdom to support the "national industrial backbone" .
About Xiangdian Group
Xiangdian Group is a large-scale backbone enterprise in my country's electrical industry, a national major technical equipment localization research and development base established by the State Council, a national high-tech industrial base and a national innovative enterprise. In 1999, the company concentrated some of the high-quality assets of the main business and initiated the establishment of "Xiangtan Electric Co., Ltd.", which was listed in 2002 .