Make products, understand human nature, touch people's hearts

Whether it is Jobs or Bezos, whether Zhang Xiaolong or Zhou Hongyi, they all create products that change the world with their in-depth interpretation of human nature.

Luxuria—excessive or indulgent sexual desire

Representative

products : adult websites, chat rooms such as 9158, Momo, Douban group The essential needs, from the outdated dial-up Internet era to the present, adult websites have been standing upright, facing increasingly mature network monitoring and severe legal sanctions, they still transfer servers overseas, website updater, community release information, QQqun Discussion and other ways to play a game of cat and mouse. From the pictures that made people blush and heartbeat engraved on the rock wall in ancient times, to the adult books after the advent of writing and printing, to the adult video tapes and adult CDs brought by the maturity of imaging technology, human beings have been exhausting everything they can and using the most advanced technology technology to make products that carry human desires.

At present, various video chat rooms are springing up, and many chat room anchors earn more than 10,000 per day; Momo has reached 100 million users even with the hat of dating; nearly 30% of the daily demand for SE love in mobile search engines; After the launch of Wechat Shake, it completely detonated the exponential growth of users; Douban, Link, Tieba, Encounter, even secrets, embarrassing, etc., are full of feelings of hooking up and being hooked up; in this information more and more developed, In an era when there are more and more temptations and people are getting more and more lonely, the hormones that are nowhere to be placed will make the dating culture even more violent!

The editor just wants to say that the future social products: all roads are the same!

Greed (gula) - hope to have more

Represented products: board and card games, lottery

greed means to hope to have more than what is needed. Compared with the limited needs of human beings, it always wants to get more. The randomness and gaming mechanism of chess and card games stimulate human gambling and greed, making people mistakenly think that they have found a way to get rich, thus magnifying the nature of greed and losing control. And the products of the Internet aggravate this greed, make lazy people more lazy, and constantly tap your needs to fill your endless desires;

laziness (accidia) - a waste of time

Representative products: video websites, Weibo, Taobao and other e-commerce companies

. The specific manifestations of laziness are laziness, cowardice, easy satisfaction and irresponsibility, and the specific manifestations include "not seeking progress" and "wasting time". Social progress is promoted by lazy people, and technological progress is also making people more lazy. Video and audiobooks have replaced traditional reading, elevators have replaced stairs, cars have replaced walking, and washing machines have replaced hands-washing. And the number of "likes" on WeChat is much higher than the number of comments, O2O, e-commerce delivery directly to home (if it is reported in the future that someone has not left home for several years, you must not be surprised).
People's laziness is also reflected in the upgrade and PK modes of various game designs. The happiness that users get from the game is basically based on the monotonous repetition of the process. For example, most game design upgrade modes are all kinds of "slashing", from static stakes to dynamic monsters, and even the movements are surprisingly consistent.

Anger (ira) - the impulse and action of hatred and revenge for others

Representative products: Weibo, games

Anger is an abnormal feeling caused by hatred, which is used to punish others in addition to the power conferred by the law. will.

The pressure of competition has increased and people's patience has deteriorated. You must have found that there are many more mobs on the Internet than in reality. From various post bar explosions, to Internet debates and wars of words, from "No change is not Chinese", to Abusive and disapproving comments below each news item are more likely to be highlighted; a study on Weibo found that if your Weibo friend posted a Weibo to vent your anger, you were more likely to follow suit.

Jealousy (invidia) - hating others because they have more assets or other good things than their own.

Representative product: social network

Jealousy, like greed, is a sin caused by unsatisfied desires. Greed is usually associated with material possessions, while jealousy is associated with spiritual things such as love and the success of others. Dante said that jealousy of the love of one's own possessions turned into jealousy of the owners of other, better things. Jealousy is caused by greed, and the result is anger.

Jealousy stems from the horizontal comparison between ourselves and other people. It is not an absolute value concept, but a gap after comparison and a "why he has and I don't" mentality. In the era of information silos, efficient, fast and real-time information exchange cannot be carried out with each other, so we have relatively few opportunities to be stimulated, and the sources of our jealousy are relatively limited.

However, the Internet has brought vicious social networking sites. From the early ChinaRen classmates, to the later campus and QQ space, to the current Weibo and Moments, all kinds of information about classmates and friends are at your fingertips and kept at your fingertips. Continually updated. The flow and transparency of information allows us to know each other’s situation at the first time, which brings us more opportunities for horizontal comparison than before, which makes us more prone to jealousy. Whenever we use social tools, we will be stunned by "why the scumbags of the year became local tyrants", "why can my peers go to Madian but I have been in Madian", "why the big guy went to Australia to skydive and I am now But I want to jump off the building" and other questions that seduce jealousy.

The reason why we feel so sympathetic to the saying "There are always one or two people in the circle of friends who want to scold SB as soon as he posts a photo", is it because our inner jealousy is at work?

Superbia - excessive obsession with oneself and cruelty to others

Representative products: all Internet products

When looking back on Internet products that can typically represent arrogance, we find that almost all Internet products are related to arrogance, even all human behaviors, people There is arrogance between people, between people and things, we just never realize it. The arrogance here is not the kind of pride we usually think of with a very derogatory connotation, but a human attribute, a kind of irritable self-preservation, which does not involve praise or criticism at all. This is why Dante made arrogance the first sin: jealousy arises for two reasons, the subjective reason is our own greed, and the objective reason is the arrogance of others.

Each of us actively seeks out some of our strengths in intelligence, knowledge, skills, power, money, appearance, geography, etc., and by showing it off, strikes ferociously against others. Arrogance makes us do everything possible to show our relatively beautiful side, just like an actor who is eager to perform dancing in front of everyone, and the Internet has put on a mask for dancers, so that we can hide our true colors in the dark, so as to be more unscrupulous. Show yourself, whether it's an elegant ballet or a vulgar stripping, we don't care at all.

Everyone can find the capital and channels for arrogance, and the crimes of arrogance committed by everyone are far beyond their imagination.

The representative products of peacockery

: iPhone, Moments, Meitu Xiuxiu, QQ

, Jixing, etc. Social networks such as Weibo, Qzone, and Renren are themselves stages to show off their vanity. Show off or show off to satisfy your vanity. Knowing how to answer the number of likes is another vanity. There is an endless stream of news about wanting to buy an iPhone, selling kidneys, selling first nights, stealing money, and robbing jie, which is undoubtedly not driven by vanity, and the same is true of QQ showing "iPhone online"; QQ grades, lighted icons, QQ numbers, Weibo plus V, etc., are all based on the economy derived from people's infinite vanity.

Meitu Xiuxiu once launched an app, Beauty Camera, which focuses on girls’ beauty. It received 1 million installs in three days, and broke 10 million in 39 days; WeChat 5.0’s jerking became the hottest game in the country, and it became very popular. If the score is not in the millions, it is embarrassing to say hello to people. The last craze was stealing food and grabbing parking spaces. In order to satisfy vanity, many users even used plug-ins to score points.

This article is contributed by the author Gu Yuanqing, please indicate the source for reprinting, everyone is a product manager and a link to this article is attached