Course address: http://class.sanjieke.cn/online/course/cid/1061396.html
main idea:
Everything the operation does is to serve the core business.
First sort out the core business, and formulate corresponding operation strategies for different aspects of the core business.
Operational focus of products of different business types
growth driver
Tools: user experience + service efficiency + social scene connection (potential operation possible)
Content Category: Content Quality + Uniqueness + Interaction
Social class: relationship chain + specific atmosphere + gameplay
Community: Atmosphere + Content Quality + Topics
Platform category: subdivided value points + cross-subsidy (case: Didi)
why you are here
GIF Kuaishou focused on improving performance and efficiency in the early days, with user experience as the core, rapid iteration, and rapid development. Later, it began to focus on social interaction
Knowing Ball has been emphasizing the uniqueness and depth of content and strengthening user social interaction
WeChat first realizes basic functions, such as dialogue, instant photo, voice intercom, and strengthens the relationship chain through shaking, drifting bottle, circle of friends, etc.
Community products: IN
