Course address: http://class.sanjieke.cn/online/course/cid/1061396.html
The core of community-based products is content, topics and people, and content and topics are more than people. (such as Zhihu)
The community belongs to a group (such as fan QQ
group, etc.)
Operation steps
1. Build community
Be clear about the theme, and preferably use a theme that exceeds the user's expectations. For example, "reading for twenty minutes a day" is far better than "reading lovers"
Fill initial content
2. Trust/value establishment
Guarantee the stability of value (believe in the original theme and value), so that users have a sense of trust in the community
3. User participation, decentralization
Find and nurture enthusiastic followers (core users)
4. Clarify forbidden areas and constraints
Make rules, define restricted areas, and keep content under control
5. Core user management, expand the scale
No matter where it is, 20% of users create 80% of the value