Course address: http://class.sanjieke.cn/online/course/cid/1061396.html
Promotion method reference address: http://www.chinaz.com/manage/2016/0909/579068.shtml
Promotion method
1. App store promotion
1. App stores of mobile phone manufacturers: such as Xiaomi Store, Huawei App Store, Samsung App Store, Lenovo Music Store, HTC Market, Oppo, Meizu Market, LeTV App Store, etc. The channel department needs more operation specialists to contact the mobile phone manufacturer's store.
2. Mobile phone operator application store: The so-called operator channel refers to China Mobile, China Unicom, and telecom operators, such as Mobile MM, Unicom Wo Store, and Telecom Tianyi Space. Their main advantage is that they have a large user base. If your products are good enough , you may also get the support of the operator.
3. Mobile phone system provider application store: It is the official application store such as Google, ios, and windowsphone.
4. Third-party application store: The first type belongs to the third-party store. The channel specialist should prepare a lot of materials, test, etc. to connect with the application market. Such as Youyi Market, Android Market, Anzhi Market, Jifeng Market, Cross Cat, Wooden Ant, Netcom, Android Store, Nduowang, Peadoujia, 91 Mobile Mall, Cocoa Software Store, Feiliu, 3G, Android Market Amber Market, Android Online, AppChina, etc. Each application market has different rules. How to communicate with the person in charge of the application market and accumulate experience and skills is very important. In the case of sufficient funds, some advertising spaces and recommendations can be placed.
5. Software download stations: such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download, Pacific Download and other download stations can also submit your app to get users.
2. Network alliance promotion:
6. Points Wall: Display various tasks in an application (download and install recommended applications, register, fill in forms, etc.), and then users complete the tasks in the game embedded with the point wall to get virtual currency rewards. According to CPA (Cost Per Action) billing, as long as the user completes the task of the point wall, the developer can get a share of the income.
7. Interstitial screen: Also known as interstitial advertisement, when using the app, the action triggers full-screen/half-screen pop-up or embedding. Mobile games are suitable for this form of advertisement, and the click-through rate, conversion rate, and user activity performance have a good performance. By popping up in half-screen or full-screen form when the application is opened, paused, or exited, it can subtly avoid the user's normal experience of the application. Because of its large size and stunning visual effects, interstitial ads have a very high click-through rate and good advertising effects.
8. Network alliance & agency: If you buy by CPA, negotiate a CPA price with the other party (of course, the higher the price, the more users you will acquire), and it is best to set a KPI, such as the retention of the next day is not low With such an agreement, the quality of users will be guaranteed. Like IOS, platform-based online alliances are also companies such as inmobi and adwords.
9. Mobile DSP: At present, only Limei and mediav are known to be doing mobile DSP. Because they are just starting out, students from these two companies do not recommend us to do it. Because there is no historical data, there is little basis for optimization, and the price is very high. By the way, their media resources are generally connected to big platforms such as google and inmobi. Whether mobile DSP will become a more reliable delivery method in the future is still unclear, please wait quietly~
10. List promotion: This kind of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download APPs. If your APP is directly in the top positions, of course, you can quickly gain the attention of users, and at the same time obtain a high real download volume. However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10,000 yuan per day, and the price of the top 5 requires more than 20,000 yuan per day. Since this kind of promotion cost is relatively high, it is usually done in conjunction with news hype, which is easy and fast to become famous.
3. In-app promotion:
11. In-app mutual push: Also known as exchange volume, it is to exchange traffic through BD cooperation. You push my app, I push your app, and everyone replaces users with each other.
12. PUSH promotion: As an important means of operating mobile applications, push has attracted more and more attention from mobile game operators.
When the same content is sent to all users, the push is made regardless of time, and the performance of the push remains the same. When users receive such untargeted pushes for many times, they will gradually get bored. However, it is not the push function itself that users are annoyed with, and it has nothing to do with the number of pushes sent. What matters is the content sent.
13.弹窗推广：一种会在应用开启时弹出的广告形式，效果不错，但是非常影响用户体验。
14.焦点图推广：可简单理解为一张图片或多张图片展现在应用内就是焦点图。在应用内很明显的位置，用图片组合播放的形式，类似焦点新闻的意思只不过加上了图片。一般多使用在应用首页或频道首页，因为是通过图片的形式，所以有一定的吸引性、视觉吸引性。
15：应用推荐类推广：金山、限免大全、搞趣、APP123……结算方式多为CPT，由于IOS推广渠道资源有限，价格一直在涨，金山14年好多合作都需要走年度框架，即使按照CPA去合作，电商类的价格也要12块/激活。这类渠道的用户质量不错，渠道基本不会掺水分，数据还是比较靠谱滴。只是长期投放之后用户就会产生"审美疲劳"，推广效果会慢慢降下来，还有些如今日头条和百思不得姐这些应用可以内容植入也可以去谈CPS，之前有在百思不得姐中见着口袋购物的身影。
16：越狱类推广：PP助手、同步推、快用、91......结算方式也多为CPT，也可以沟通CPA合作。这几家的量还是不错的，自己木有推越狱的渠道，所以了解的很少。
17.互联网开放平台推广：不要小瞧了开放平台!将你成熟的APP应用提交到互联网开放平台享受海量用户，如腾讯开放平台、360开放平台、百度开放平台、开心网开放平台、人人网开放平台等。给你的用户增加不同角度的体验。
四、社会化推广：
18. 社会化营销：现在很兴起的一种网络SNS推广方式，以比较偏软的方式植入到可快速传播的文字，图片，视频中，在各大SNS社区传播，带来高爆发的流量。这个不是不可能，需要的是产品本身可以营造出来的话题性，营销团队的执行力。
19. 红人转发：（推广用户质量：不确定）一般都是按文章篇数付费，价格事先双方商量好。有可能是性价比最高的推广形式，如果进行了成功的事件营销。也可能出现没有任何效果的情况，注意掌控尺度，过犹不及，现在用户都是很聪明的。
20.恶意软件潜伏安装市场：这种方法比较比较邪恶，但是也可以带来流量。
21.微信群推广：现在微信的群很多，很多人通过在群里做活动下载送红包，效果好的能每天带来几百个下载。
22.人肉刷评论推广：通过刷评论冲榜，提高排名，也可以获得app的用户量。
五、线下推广：
23、手机厂商预装：这个就是需要和手机厂商的合作，在手机生产出来的时候就预装你的应用，这种方式用户转化率高，是最直接的发展用户的一种方式。但是用户起量中期也比较长，毕竟从手机厂商的合作，到手机新品上市，用户购买需要一段时间，一般在3-5个月。
24.水货刷机：安卓手机刷机已经形成市场，使用这种方式的话，用户起量快，起量快，基本上2-4天就可以看到刷机用户，业内公司有：XDA、酷乐、乐酷、刷机精灵。成本不好控制，用户质量差，不好监控。基本上刷机单一软件CPA在1-2元，包机一部机器价格在5-10元之间。
25.行货店面：用户质量高，粘度高，用户付费转化率高，见用户速度快。店面多，店员培训复杂，需要完善的考核及奖励机制。基本上CPA价格在1.5-3元之间，预装价格在0.5-1元之间。业内公司：乐语，中复，天音，中邮，苏宁等。
26.线下媒体推广：比如灯箱、刀旗、LED屏幕等推广
27.线下店面推广：比如和麦当劳和肯德基合作，下载app送一个肯德基的饮料等。
28.展会物料推广：比如展会下载App送小礼品推广。
29.地推推广：（推广用户质量：高）携程的地推人员每天的工作就是在机场给人装携程的APP，平均每天能装30~40个，好的时候一个月能装1000+，底薪1000 装够600个以后每个1块 超过1000个每个3块。这种推广形式非常精准但也非常累，最笨的办法往往也是最有效的。
六、新媒体推广
30、内容策划：内容策划重要的一点就是要分析用户，掌握目标用户的心理，在内容上创意为主，不怕你狗血，就怕你平淡。
31、品牌基础推广:百科类推广：在百度百科，360百科建立品牌词条,问答类推广：在百度知道，搜搜问答，新浪爱问，知乎等网站建立问答。
32、论坛贴吧推广:在手机相关网站的底端都可以看到很多的行业内论坛。建议推广者以官方贴、用户贴两种方式发帖推广，同时可联系论坛管理员做一些活动推广。发完贴后，应当定期维护好自己的帖子，及时回答用户提出的问题，搜集用户反馈的信息，以便下个版本更新改进。
33、微博推广：内容：将产品拟人化，讲故事，定位微博特性，坚持原创内容的产出。在微博上抓住当周或当天的热点跟进，保持一定的持续创新力。这里可以参考同行业运营比较成功的微博大号，借鉴他们的经验。
互动：关注业内相关微博账号，保持互动，提高品牌曝光率。
