1. About 10% of the feedback from the community can greatly improve your website (accept the feedback from the end users and extract the essence)
2. User feedback is important, but don’t rely solely on user feedback to act. We should corroborate and support valuable user feedback through the activity data of certain users. (Don't believe what users say, observe what users actually do, don't think the two will be the same)
3. How to encourage everyone to do things that are beneficial to the public? gamification. (Interesting, competitive games can increase people's interest)
4. Deal with the mischievous users in the community: go to hell (you can post normally but others can't see it), slow down the access speed, and create page errors. Let them leave the community on their own.
5. Common deceptive methods of marketing (the following are all non-original summaries):
5.1. Inappropriate comparison: high price comparison makes expensive products look cheaper, and it is more difficult for people to notice the price increase of the same price on high-priced products.
5.2. Take advantage of consumption habits: people with big hands will maintain the same high consumption wherever they go; through the comparison of similar products, you cannot evaluate the actual value that the products can produce to you.
5.3. The temptation of free: Free can infinitely magnify the value of goods so as to create an illusion.
5.4. Under the guise of social code of conduct: such as "free is a contribution" - if you don't reserve any rights to your creation, you don't get anything in return.
5.5. Deliberately Allowing Delays: Sudden transition to high-priced usage after a low-priced trial period.
5.6. Take advantage of the endowment effect: our real investment is often not as much as we feel, do not rely on personal judgment to evaluate the value of what we already have
5.7. Taking advantage of human loss aversion: We have a compulsion to keep our options, even if it costs a lot, even if the option doesn’t make any sense
5.8. Create unreasonable expectations: Expected judgments and hints will affect people's true judgment. Don't be fooled by labels and other people's opinions
5.9. Exploiting Price Bias: Is Expensive Good?
6. For software companies with huge sales volume, the software pricing should be low enough that the first reaction of most users when they see the price is "Why not buy it?"
The above is excerpted from the book "The Cultivation of Highly Effective Programmers", in parentheses is the blogger's own understanding