Basic skills of website optimization
How to optimize website content:
1. Improve the accuracy and authority of website content;
2. Improve the uniqueness of the website title;
3. Reduce the repetition of website content and maintain the originality of website content;
4. Make reasonable updates for each section of the website and the related content, and update the current high attention, hot spots, and latest information to ensure the popularity and timeliness of the content.
Website content optimization is the most important part of any search engine optimization. As new content is added to the site and updates are made to the site and blog, there are always new opportunities to optimize the content of the site.
Content optimization is to integrate and copy target keywords and key phrases to each web page to attract users to search for your products and services. When doing this, make sure that your website content can be found when searching for all search terms. In theory, there are high search phrases and sentences that convert. When optimizing website content, keyword optimization can be carried out.
Here are three main ways to optimize your website content:
1. Improve the accuracy and authority of website content
Website content is like the soul of the website. If there is a lot of false information or wrong information on a website, you can imagine how poor the user experience of this website will be, and search engines will not give such a website a high evaluation. However, if all the content on our website comes from the recommendation of an authoritative person in a certain field, then the user experience of the website will be very high, and the evaluation of the website by major search engines will also be very high.
2. Improve the uniqueness of the website title
Since Baidu, Google, 360 and other search engine spiders are very interested in rare and novel website titles, it is best to search on Baidu, Google and other search engines before adding article titles, and it is best to choose unused ones. Title as the title of your own article.
3. Reduce the repetition of website content
This is very important because it is very difficult for a website to have no duplicate content. Website construction experts told us that a small trick to reduce the duplication of website content is to make all the content of a website purely original, which is of great benefit to reducing the duplication of website content.
4. Update content
Make reasonable updates for each section of the website, as well as related knowledge, news, information, etc., and update the current high attention, hot spots, and latest information. Ensure the popularity and timeliness of the content.
5. Picture and video
It is not only necessary to update text information, but also to update related pictures and video content, which can improve content quality, improve readability, and gain more users' attention and browsing.
6. Keyword optimization
All websites have keywords. We need to optimize them reasonably and pay attention to certain optimization techniques. The purpose is to improve the search ranking of the website, so as to obtain more user clicks and traffic.
In addition, the following problems may cause duplication of content, we should pay attention to content optimization:
1. Agents and retailers reprint product information from product manufacturers.
2. The content of the web page is generated by RSS (Simple Syndication).
3. Reprint or plagiarize the content of other websites.
4. Mirror the website, that is, place multiple copies of the website on different servers.
5. Add any characters to the URL or return a 200 status code.
6. Print version.
7. Relatively little difference between product or service types.
8. Use SessionID.
9. Various page versions caused by the website structure.
10. Too little web content.
What is the main job of website optimization
After the website is online, all we need to do is to promote it, because promotion can bring a large number of visitors to the website, and search engine ranking optimization is one of the tasks. For many industries, search engines can still bring users and transactions. So today Zhang Shu has SEO to talk about what is website optimization? What are the main tasks of website optimization?
What is website optimization
1. What is website optimization
Website optimization refers to the use of SEO methods that conform to the search engine algorithm rules to make the website rank higher, obtain more traffic, and improve its brand awareness at the same time. Website optimization is mainly some optimization of website code, structure, content and off-site optimization, including improving user experience and improving the trust of search engines, laying a solid foundation for the later promotion of website weight.
The benefits of website optimization
1. Increase website traffic
Through the analysis and layout of keywords, after the ranking of the website is improved, customers can see our website when they search for relevant keywords, so as to obtain potential customers. As the keyword ranking gradually increases, the website traffic will naturally continue to increase.
2. Increase website trust
Website optimization can improve user experience from all aspects. On the one hand, it can virtually increase the trust of the enterprise for users, and on the other hand, it can also increase the trust of search engines, which is inseparable from the improvement of rankings, and it is important for the improvement of conversion rate in the later period. There is also considerable help.
3. Improve the quality of the website
Search engine crawling is also equivalent to a user's visit. It not only has intelligent crawling capabilities, but also analyzes the quality of the website by judging user behavior. Therefore, a website with better SEO optimization will not only bring search engine traffic, but also improve the quality of the entire website, improve user experience, increase user residence time, and increase website turnover rate.
3. Website optimization content
1. Optimization of site details
Website details involve a lot of content, such as optimization of navigation classification, URL standardization, 404 pages, 301 redirection, in-site description text, sitemap, robots, etc. In addition, the code should be streamlined and redundant, so that the performance of the website is better and the loading is smoother. Also pay attention to the use of some labels, such as
Picture alt, etc., pay attention to the frequency of keywords/related words on the article page.
2. Layout of keywords
Do a good job of establishing the thesaurus first, and refer to the "Long Tail Keyword Database" special page. It is recommended that 3 core words on the homepage are more suitable, and other target words and long-tail words are arranged on column pages, product pages, article pages, and aggregation pages. Try to use long-tail words to write more high-quality articles, and make the thesaurus larger. As the weight increases, the traffic will gradually increase geometrically.
3. Website content optimization
After the page is optimized, the next step is to enrich the content. In addition to the introductory text of the website, the detail page is the focus of content optimization. Whether it is product introduction or article writing, it is necessary to consider solving the needs of users, do a good job of typesetting, with both pictures and texts, which is conducive to the crawling and inclusion of search engine spiders, and at the same time ensure certain Ratio of original articles, appropriate reprint of some high-quality or time-sensitive content.
4. Web page opening speed
On the one hand, it is necessary to optimize the web page elements to make the page load faster, such as image size, cache, pure static, JS, etc. On the other hand, it is necessary to ensure the stability of the server, try to choose some well-known brand service providers, speed and stability On the one hand, it is more guaranteed, select the bandwidth according to the demand, and add CDN if necessary.
5. Website internal link optimization
The improvement of ranking starts with the optimization of the site. The internal link is equivalent to the passage connecting each room on the first floor. If the passage is blocked, it will become very difficult to enter each room. Therefore, especially for new websites, the internal link optimization of the website cannot be careless, because when spiders crawl, reasonable internal links can increase the depth and breadth of crawling.
6. High-quality external links
External links can improve rankings and website trust. The external links here are not all external links, but quality external links. Because some spam external links not only cannot effectively help the new site get a good ranking, but may affect the ranking instead. A high-quality external link can be worth more than 20 spam external links, so we need to make external links with relevance, content updates, and ranking weights.
The above is an introduction about what is website optimization and the main work content. It can be seen that website optimization is a systematic and overall work. Refer to the above aspects to do a good job of optimization, in line with the algorithm rules of search engine optimization, so that the website can obtain good rankings and traffic, and gradually achieve the expected results.
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