In the previous blog, I described what are hyperlinks, anchor texts, internal links, external links, and friend links . For internal links, why should we optimize internal links and what is the use of optimizing internal links?
1. Increase website weight
When the website's internal link is done well, on the one hand, the user experience will be greatly improved. The internal link originally refers to other pages of this website through hyperlinks, which makes the content transferable. Users can easily find what they are looking for based on internal links. On the other hand, the reasonable structure of the internal chain can guide spiders to crawl, and a large number of internal chain networks will greatly increase the weight of the website . Only by doing a good job of continuous internal chain optimization, can the weight be raised to a new level.
2. The content is easily included
This has a causal relationship with the website weight value. Optimizing internal links can increase the website weight value, so that the content of the website is easier to be included. The optimization of the internal link can make the spider crawl deeper, otherwise the spider will only crawl your website homepage, and the related channel pages will rarely be entered. Because the quality of the internal link is too poor, once you enter, it will easily be unable to crawl out without jumping. Turn, there are still dead links everywhere (dead links refer to links that were normal and later failed. When a dead link sends a request, the server returns a 404 error page. ), this may be deliberately preventing the article from being included!
3. Enhance user experience
The overall planning within the website, including clear content classification, channel classification, organic content jumps, etc., can facilitate users to find and view content. Since we make the internal chain organically unified, users can quickly locate the content they need through the internal chain, which improves the user's access time and efficiency, thereby increasing the chance of acquiring customers. Therefore, we must pay attention to the optimization of the internal chain for the healthy development of the entire website.
Finally, if you noticed, in this article, I added two internal links, in the first and second paragraphs. The purpose of this is, first, if the user does not understand the term, you can Find what you need through the internal chain. Second, after users browse other posts, they can bring traffic to themselves.