Mobile payment and bank card payment have no way to determine who the user is, because they can be shared with family members. Face-swiping payment can determine who the consumer entity is, and locate the specific person to determine the data label. New retail practitioners believe that in addition to providing more convenient payment services, facial payment can also provide more business data for refined operations.
From a vertical perspective, Alipay and WeChat already have the foundation to unify upstream and downstream, and the introduction of facial payment is also a trend. Take Alibaba as an example. Through a series of equity acquisitions, Alibaba Holdings Shiji Information has basically established a leading position in China's retail information system and has formed a huge retail system. This foundation promotes payment reforms and can continue to build its own closed ecosystem. Circle, deeply integrate the commercial value of vertical fields.
Mobile payment is also providing data content for merchants, but compared to face-swiping payment, there is a big difference in data scale and refinement. The face payment is also more in line with Alipay and WeChat's ecological philosophy, which further reduces the difficulty of realizing digital commerce. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Take WeChat's face-scanning payment terminal Frog Pro as an example. It has combined WeChat card package members and small programs to launch a face-to-member solution
to provide merchants with efficient membership acquisition capabilities. In addition, users can log in to the membership system while paying by scanning their faces to obtain relevant behavioral information.
Alipay has also stated that in the era of face payment, it can perfectly achieve payment as a member, while improving the merchant service system and increasing user viscosity to help merchants complete digital transformation. However, compared with the previous payment methods such as QR codes, the face-scan payment carries more private information. How to effectively protect personal privacy and data security will become the focus of industry development.
In fact, with the popularity of QR code payment in recent years, the digital economy has also ushered in explosive growth. In terms of numbers, China's digital economy reached 31.3 trillion yuan in 2018, accounting for 34.8% of GDP. Mobile payment has provided absolute momentum for the development of the digital economy. The digital economy has also become the most important infrastructure for business and industry. The surge in data volume and the value of data behind it are particularly precious.