Recently, when we took out mobile payment, we were often reminded to choose "Pay with face" to have a discount. At present, both Alipay and WeChat Pay are increasing their investment in subsidies for facial payment. At the same time, at the 6th World Internet Conference, UnionPay released a new smart payment product "Pay with Face" and officially announced its entry into the face payment market.
So, can face payment become the battle point of the next "payment war"? Two-dimensional code payment has gradually become unified. In recent years, the technical form of mobile payment has been continuously upgraded, from scanning code payment to fingerprint payment, and then to the recently popular face-based payment. Undoubtedly, it does not reflect the user battle among Alipay, WeChat Pay and traditional banks. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
The Central Bank's "FinTech Development Plan (2019-2021)" clearly stated: promote the interconnection of barcode payment, study and formulate technical standards for barcode payment interconnection, unify barcode payment coding rules, build a barcode payment interconnection technology system, and break up barcode payment service barriers , To realize the mutual recognition and scanning of barcode identification of different apps and merchants.
The face-swiping payment subsidy battle will begin. In April this year, Zhong Yao, general manager of Alipay’s payment division, once stated to the outside world that “3 billion yuan will be invested in subsidies for face-swiping payment”. Recently, Alipay announced that it will change the 3 billion yuan market face payment subsidy to "unlimited investment." Although WeChat payment did not publicly disclose the specific information of the subsidy amount, some insiders said that the subsidy intensity of WeChat has reached the "tens of billions" level. At the same time, there are normal support policies, which mainly include certain subsidies and rewards for facial payment service providers based on the number of facial payment transactions. Marketing activities for ordinary users include random reductions and full reductions on weekly WeChat payment days.
Explore offline payment security applications of face recognition, use password recognition, privacy calculation, data labeling, pattern recognition and other technologies to achieve transaction verification using special passwords, "non-sense" live detection, etc., and break through the 1:N face recognition payment application performance The bottleneck is that a licensed financial institution constructs a transfer and clearing model with facial features as the routing identifier to achieve the unity of security and convenience of payment tools.
Palm You Electronics is now committed to face payment, WeChat Mini Program customization, UnionPay Cloud QuickPass, and other business core management members and R&D teams come from third-party payment license companies, all of which have more than nine years of industry experience, and have professional industry knowledge and Advanced development concepts, leading the team to jump out of the traditional aggregate payment model, use the formal channels and data precipitation on the payment platform to carry out multiple derivations such as merchant value-added, hardware expansion, advertising push, and fan operation, and realize the mobile payment attribute in the platform technology dimension Deep integration.