WeChat and Alipay are stepping up their deployment in the overseas market of mobile payment, while deploying mobile payment hardware. The reason why facial payment is the focus is that in the upcoming 5G era, the Internet of Things will become the mainstream. In the Internet of Things industry, the number of upstream and downstream industries related to facial recognition is huge and continues to expand.
On the same day that the WeChat Frog Pro was released, Ant Financial also launched a new Alipay face payment product Dragonfly 2 at the "Alipay Open Day IoT Special" event in Beijing. The product also introduced features such as facial recognition to increase the conversion rate, the weight is 1/2 of the original product, and also introduced generous rewards. In addition, Ant Financial has also fully opened Dragonfly-related technologies, providing more hardware manufacturers with opportunities to become Dragonfly payment operators.
It can be seen that the two major mobile payment giants released hardware products for mobile payment almost simultaneously. The reason for this situation is that the ceiling of the scan code payment scene is approaching. At present, the penetration rate of China's mobile payment among mobile phone users is as high as 94.7%, with a scale of 990 million, which means that there is little room for growth in China's mobile payment. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, and payment equipment wholesale.
The mobile payment hardware launched by the giants can be applied in multiple scenarios, and some functions can be well connected online and offline. It has significant effects on marketing, drainage and viscosity enhancement, and can also open up some closed loops of new retail Provide assistance to ultimately effectively improve operating efficiency and improve user experience.
Layout of the mobile hardware payment market can benefit many parties, which in turn is also conducive to the further development of WeChat and Alipay in the field of mobile payment. However, for the entire industry, new payment methods want to be popularized on a large scale. In addition to the heavy investment in hardware and software equipment and mature technical support, security must be guaranteed. This is the most important aspect of the payment field. Heavy.
However, with the strength of WeChat and Alipay, there should be good plans in these areas, and the mobile payment hardware launched by the two have undoubtedly played a huge role in the expansion of the bonus space and the development of the industry. In the second half of the mobile payment In the field, power hardware may become the main theme of competition.