"Mobile payment and bank card payment have no way to determine who the user is, because they can be used together with family members. Face-swiping payment can determine who the consumer entity is and locate the specific person to determine the data label." A new retail practitioner believes , In addition to providing more convenient payment services, face payment can also provide more business data for refined operations.
From a vertical perspective, Alipay and WeChat already have the foundation to unify upstream and downstream, and the introduction of facial payment is also a trend. Take Alibaba as an example. Through a series of equity acquisitions, Alibaba Holdings Shiji Information has basically established a leading position in China's retail information system; invested in a catering SaaS service company, acquired online food delivery platform Ele.me; acquired offline retailer RT-Mart ; Shares in Red Star Macalline, Jiaran Zhijia, Suning, etc. A huge retail system has been formed on this basis to promote payment reforms, and can continue to build its own closed ecosystem and deeply integrate the commercial value of vertical fields.
In fact, mobile payment is also providing data content for merchants, but compared with face-swiping payment, there is a big difference in data scale and refinement. The face-to-face payment is also more in line with Alipay and WeChat's philosophy of being an ecosystem, further reducing the difficulty of realizing digital commerce. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Take WeChat’s face-scanning payment terminal "Frog Pro" as an example. It has combined WeChat card package members and small programs to launch a "face-scanning-member" solution to provide businesses with efficient membership acquisition capabilities. In addition, users can log in to the membership system while paying by scanning their faces to obtain relevant behavioral information. Alipay also said that in the era of face payment, it can perfectly achieve payment as a member, and at the same time improve the merchant service system, increase user viscosity and help merchants complete digital transformation.
However, compared with previous payment methods such as QR codes, "face-scanning" payment carries more private information. How to effectively protect personal privacy and data security will become the focus of industry development. In fact, with the popularity of QR code payment in recent years, the digital economy has also ushered in explosive growth. In terms of numbers, China's digital economy reached 31.3 trillion yuan in 2018, accounting for 34.8% of GDP. Mobile payment has provided absolute momentum for the development of the digital economy. The digital economy has also become the most important infrastructure for business and industry. The surge in data volume and the value of data behind it are particularly precious.
Henan Zhangyou Electronic Technology Co., Ltd. was established in March 2015 and applied for high-tech enterprise certification in 2018. Based on the business philosophy of "make payment easier", we provide offline service providers and merchants with convenient and fast mobile payment software and hardware products and services. The main business includes aggregate payment SaaS platform services, mobile payment cash register hardware product development and sales, and merchant membership marketing services.