From a more macro perspective-from the perspective of the industrial ecosystem, payment services and the industrial payment ecosystem extended on this basis will become the infrastructure of each ecosystem in the future. In the future, with the deepening of the digital transformation of the industry, end customers, internal business management, upstream and downstream suppliers in a certain scenario will gradually become online. In this process, all participants in the industry need to link, and payment services become an important infrastructure linking all parties.
Transaction is an indispensable link in various industries, and payment can open up end-to-end transaction scenarios. For example, in Ping An’s medical and health industry layout, from insurance to health services to medical insurance and commercial insurance payments, Ping An will use its own payment capabilities to connect and link, and the data value accumulated by payment will exceed the payment service itself. "Data Assets" payment companies can provide all kinds of services needed for business operations. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
In the cooperation between Alipay and retailers, the value of personal user data assets obtained will be evaluated internally, and equivalent resources will be provided in return. In some specific scenarios, Alipay will provide the results of internal data analysis to retailers for free to improve their marketing efficiency. The willingness of retailers to open data to Alipay will increase, and the data in the Alipay ecosystem will become more accurate, and the value of value-added services such as finance and marketing will increase accordingly.
Built on the payment infrastructure, a digital ecosystem is being formed in the domestic retail, education, supply chain and other fields. Payment companies are important providers of various data analysis and financial services within the ecosystem and within the ecosystem. Changes in the business model of the payment industry In the future, the business model of third-party payment companies will change with the change of business focus.
The core income of the payment company is divided into three categories: payment fees, interest income from bank reserves, and value-added services. Before 2018, the main income of third-party payment came from payment fees and interest income from reserve funds, of which the latter accounted for nearly 20%; after the implementation of full deposit and payment of reserves in 2019, industry income mainly came from payment fees. The profit margins of small and medium-sized companies dominated by channel businesses are squeezed obviously, while the leading companies are not affected.
With the increasing application of various data-based value-added services in the industry, value-added services are expected to surpass payment fees and become the industry's main source of income, especially financial services and various SaaS services. The imagination will far exceed the payment service itself.
From the perspective of industry structure and business model, the personal payment ecology will not undergo major changes in the short term, and the industrial payment ecology is an important direction for the future layout of the third-party payment industry. The large-scale application of cloud computing and other technologies has enabled the "payment as a service" model to land. Furthermore, payment companies provide comprehensive service solutions around customer needs, among which the integration of payment and SaaS will be a new opportunity in the industry.