The high-frequency innovations of science and technology lead to rapid switching and upgrading of public behavior. When people are still immersed in the convenient scene of scan code payment, face payment as a brand new payment method has come unexpectedly. At the same time, in view of the prospect that face payment may be commercialized on a large scale, its convenience and safety The game of public opinion launched by sex is constantly being pushed to a climax.
At present, face payment is also presenting the scene of the three countries. Alipay’s Dragonfly, WeChat’s frog, and UnionPay’s face payment under the UnionPay cloud QuickPass. Alipay and WeChat also launched 2.0 products such as Dragonfly Plus and WeChat Frog pro. . Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
In the first half of this year, my country's mobile payment transaction scale reached 166.1 trillion yuan, and the annual transaction volume exceeded 200 trillion yuan without any suspense. At present, in the payment market, WeChat and Alipay account for up to 90% of the country's market share through QR code scanning and other methods, followed by cloud flash payment. It is not difficult to imagine that, in order to stabilize the stock market and compete for the incremental market, the next game of the Big Three through the payment method will be more thrilling.
Since the face-to-face payment was launched soon, the competition in the face-to-face payment market is mainly between Dragonfly and Frog, and the basic gameplay used by the two is still a tried-and-tested subsidy battle. It is reported that in the next three years, Alipay’s subsidy for facial payment will not be capped. At the same time, there are reports that WeChat’s subsidy for facial payment will reach 10 billion, and the two subsidies will coincide with the B-end market, namely hardware equipment. Use merchants.
For merchants, the face-swiping device is not just a simple transaction settlement tool, it can also obtain a lot of value-added benefits. On the one hand, the daily workload of a face-swiping machine is equivalent to 3 cashiers, and if 10 consumers check out at the same time, the traditional model takes 56 seconds, while the face-swiping machine only takes 10 seconds. While the efficiency is improved, the business cost of the business is greatly reduced.
Face-swiping devices are a drainage entrance for merchants. Unlike card-swiping and QR code payments, merchants cannot determine whether consumers are the users themselves. Face-swiping payment is unique, which helps merchants to accurately determine and grasp consumer entities. On this basis, accurate portraits of users are made, and accurate marketing strategies are developed to improve user stickiness.