To make a successful e-commerce live broadcast, you need not only high-quality live content to create, but also professional live broadcast equipment to support it. Now, the editor of Huan Tuo Cloud Live will introduce to you what this e-commerce live broadcast equipment list contains.
1. Necessary equipment for live broadcast
(1) Camera equipment
The camera equipment is mainly a mobile phone and a camera, which are divided into two situations.
The first situation is to use a mobile phone to go out live or cope with insufficient budget. Mobile phones are currently the most popular and most convenient live broadcast equipment. Most broadcasters use mobile phones to do live broadcasts when they go out live to bring goods or novice broadcasters have insufficient budget. However, because of the different configurations of current mobile phone models, the effects of live broadcasts are also different. After people’s tests, I found that Apple phones are more suitable for live broadcasts than Android phones. In addition, the editor of Huan Tuo Cloud Live suggests that the anchors should prepare two or three mobile phones for live broadcasts. Ministry to check live data.
The second case is to use the camera to do live broadcast. Professional and financially capable live broadcast teams generally choose professional high-definition cameras for live broadcasts. This is because such cameras have beauty, fine-tuning automatic exposure and other functions, and they can better display products.
(2) Microphone
In e-commerce live broadcast, the host wants a better live broadcast effect, you can choose a condenser microphone. This is because it allows the anchor's voice to be broadcast to the audience more clearly, so that the audience does not have to receive live broadcast noise.
(3) Mobile phone holder
When the anchor uses the mobile phone to broadcast live, the mobile phone holder can be used to support the microphone and the mobile phone, not only for angle adjustment, but also for fixing to some objects. The mobile phone holder has different styles of holders in different live broadcast scenes. For example, an anchor who often sits can use an octopus holder or a desktop mobile phone holder.
(4) Calculator, countdown timer
When selling goods live, anchors often use discounts to promote consumers to place orders. Compared with pure verbal expressions, consumers are more willing to trust the numbers presented by the calculator. In addition, the sound of the calculator will be more external. persuasive.
The preferential method of selling goods on live broadcast is not only discounted goods, but also spike goods. At this time, there will be a countdown in the live broadcast room, which creates an urgent atmosphere for consumers and makes it easier to reach a deal.
(5) Display board
It is mainly used to highlight the preferential activities and price advantages of commodities. Among them, the text on the display board is recommended to be marked with eye-catching colors. The larger the font, the better.
2. Live broadcast auxiliary tools
(1) Beauty makeup light
The beauty fill light, as the name suggests, is a device that makes the anchor look better, and it can also ensure that the live room has sufficient light. The anchor can choose to light the front of the ring fill light.
(2) Studio shooting fill light
Studio photography fill light is mainly used to display goods, so that the details and characteristics of the goods are displayed more clearly. However, the purchase price is slightly higher, and no purchase is necessary.
(3) Sound card
A host who wants to activate the atmosphere in the live broadcast room can use a sound card. In addition, the sound card can also be used to play music, sound effects, etc., mainly for mobile phone live broadcasts.
The above are the necessary live broadcast tools and some auxiliary tools when doing e-commerce live broadcast selling goods. Choose according to your own economic situation and selling goods. In addition, remember to prepare a stable network environment.
Prepare these live broadcast tools, have you selected a live broadcast platform?