Anchor Person Setting: People are the primary core of live broadcast of "people, goods, field". In the early days, it is easier for an anchor with a distinctive personality to stand out.
An excellent anchor person design can leave a deep impression on users, and the fans and stickiness will increase with it.
In addition, the anchor ability also includes product selection ability, field control ability, professional knowledge, sales ability, interactive ability, etc.
Although not every novice anchor has all the abilities, through practice and professional learning, everyone can become a professional live broadcaster. After all, it is not the first time that Li Jiaqi and Wei Ya have been anchors, and they can achieve their current results.
Live broadcast script: The biggest function of the script is to coordinate and arrange things to be done at each step in advance. A form makes you do more with less.
A qualified live broadcast script should include at least five major parts: live broadcast theme, time node, activity link, product explanation and transaction plan.
We transformed the live SOP (standard operating procedure), from whom, what product, how to display the product, how to adjust the price, and how to demonstrate, all are executed according to the script.
In short, scripts serve efficiency and results.
Preparation for the start of broadcast and drainage: The start of broadcast and drainage includes drainage within the station + drainage outside the station.
Methods to increase the flow of starters include live broadcast previews (fan groups, official accounts, WeChat groups, Weibo, account nicknames), short video diversion, and anchor PK.
Live preview
Anchor PK diversion
In addition to live broadcast equipment, host settings, live broadcast scripts, and pre-live streaming, how to set the cover of the live broadcast room to attract people, how to set the live broadcast title, label, etc., are all things that need to be considered before the live broadcast.
01
On-air operation
On-air operations include live room interaction, sales conversion link settings, platform live broadcast precautions, etc.
Live room interaction: Live broadcast interaction is the basis of live broadcast content and the core of live broadcast delivery. The live broadcast room has a strong sense of interaction, and it is easier to stimulate users to impulsive consumption in time.
Li Xiang, as the best anchor in the star team, is largely due to her natural advantage as a professional host. Unlike ordinary Internet celebrities or celebrities who are embarrassed and cold, the host’s instinct allows her to fill up every minute.
The success of Li Jiaqi and Wei Ya is also inseparable from their talk in the live broadcast room.
But as an ordinary person, not everyone is like Li Jiaqi, who is born to talk and has his own atmosphere.
If you want to increase the conversion rate of live streaming, the training of live interactive skills and chat skills is essential.
Live room conversion: Live room conversion includes event settings (second kill, limited time limit, purchase and gift, etc.), product trials, product demonstrations...
How to match products (drainage, main push, profit) etc. during live broadcast.
In addition to having a good understanding of the product, the anchor also has certain requirements for sales ability.
It’s not that you’re chatting with everyone in the live broadcast room, and someone will buy your stuff. You need to show the highlights of the product and poke the points that allow them to buy. Behind this is mature sales skills.
Precautions during live broadcast: The precautions for live broadcast on each platform are different. What can be said and what cannot be said; what products can be brought in, and what products are prohibited by the platform.
Even dressing has a clear dress code. If you don’t know, you will be restricted from current flow, or banned.
01
Replay after broadcast
Every live broadcast must be replayed in time. If it is over, then your live broadcast room has been hovering at the starting line, it is difficult to make a breakthrough.
The post-broadcast review shall include at least live broadcast data analysis, user activity, fan turnover rate between live broadcasts, adjustments and improvements, etc.
After comparing all the data separately, write down the areas that can be improved and implement them in the next live broadcast.
If you want to wait until the next day or after a good night's sleep, you may have forgotten about it. The feeling at the end of the live broadcast is always the most intuitive and enthusiastic.
Taobao's first anchor Wei Ya, who earned more than 100 million in a single live broadcast, will sort out the pros and cons of the normal live broadcast after each show, and take a break before taking a break.
Therefore, it is not easy to do a live broadcast.
If you want to explore it yourself and do it by stepping on the pit, not to mention wasting manpower, material resources, and financial resources, it is likely that you will not be able to find a suitable "rich road" for several months or even six months.
The final result is:
Time is wasted, money is spent, and the receipt is zero!
For any thing, if you want to get started quickly, the most effective and fastest way is to learn, learn from the experience that the predecessors have summed up, and avoid detours and pits.
However, it is a pity that the few live delivery courses on the market are just about case sharing and trend interpretation. Floating on the surface, the content is simple.
After learning, you just know that others are great, such as Li Jiaqi, Wei Ya, Simba, they are all great, but you still don't know how to do it.
It feels a lot like reading Jack Ma’s entrepreneurial quotations, "You are right, but-what should I do?"
In order to help more people quickly grasp the methodology of live streaming delivery, so that ordinary people can also learn through the system to quickly realize the cash through live streaming delivery, and seize the traffic dividends of live e-commerce.
We combined our own live broadcast experience to develop a live broadcast course of "Live Crazy Nuggets":
Whether you are a micro business, Taobao, Tmall, JD, or a traditional enterprise?
No matter if you are doing beauty, health, catering, food, clothing, luggage...
You can also do:
Once
you broadcast 10,000 orders, you can also use live broadcast to attract 100,000 people to watch and
bring 5,000 orders?
Today’s sharing is here, for more details about "Looking off the Demon Class"