Thanks to WeChat’s 1.2 billion users, the WeChat mini-program live broadcast has become popular with people.
Because the mini-program live broadcast does not need to be downloaded and the viewing is convenient, users have a high degree of acceptance of the mini-program live broadcast.
So what scenarios can we generally apply to live WeChat mini programs?
1. Live broadcast with goods
We are no strangers to live streaming with goods. Because e-commerce and enterprises have already demonstrated their excellent delivery capabilities in the 2020 epidemic, the live broadcast of goods with small programs is more of the live broadcast of goods with micro-business. With the development of the times, the live broadcast technology has also been further developed, so we business must also keep pace with the times, not only in the Moments of Friends for marketing promotion, but also need to combine live broadcast to expand customers.
With the use of small programs to live broadcast, the channels for bringing goods to micro-businesses have been expanded, and the audience has increased, thereby increasing sales and conversion rates.
2. Education live broadcast
Nowadays, many lecturers are at a loss for the many functions of the live broadcast platform, and the usage is complicated, which makes it difficult to understand the live broadcast function in a short time. The function of the live broadcast of the mini program is simple, which is sufficient for simple education. Courses are mostly about language learning, hobbies, exam learning, skill training, etc. Users can easily find the corresponding courses and enter to watch them.
3. Live broadcast of internal training
Companies do not want to do in-house training on a third-party live broadcast platform, they can do it on the WeChat mini program. Because of the convenience of live broadcast of small programs, it is favored by enterprises, and most of the employees have their own private WeChat. During the in-house training live broadcast, employees can quickly enter the live broadcast room to receive training guidance. However, the confidentiality is not as strong as that of a third-party live broadcast platform. If the content of the internal training does not need to be kept confidential, the company can choose a small program for live broadcast. Otherwise, the editor recommends that the company choose a third-party live broadcast platform for internal training live broadcast to avoid leaks.
WeChat mini program live broadcast, the future can be expected!