With the advent of live broadcasting, live broadcasting has swept the entire financial circle. On the live broadcast platform, various financial live broadcast games such as financial science popularization, stock interpretation, and live broadcast delivery are emerging in an endless stream.
For financial companies, the financial live broadcast function requires interactivity, security, and compliance. When choosing a financial live broadcast platform, its functions must meet the above three points. Let's take a look at the specifics.
1. Interactive function
That is, comment interaction, lottery interaction, red envelope interaction, etc. Through these interactive functions, not only can users be more active in the live broadcast, but also can attract more users to watch the live broadcast and increase the number of fans. The anchors can also interact with them to answer user questions, understand user needs, and prepare for the next live broadcast.
2. Safety function
That is, live stream encryption, black and white list permissions, viewing verification codes, etc. Through these security functions, the information records sent by customers are directly saved to its own server to ensure customer privacy and security, and the security of live content can also be guaranteed. At the same time, the above functions can also prevent the leakage of confidential content in the financial live broadcast.
3. Compliance function
That is, content review. As the current regulatory authorities strictly control financial live broadcast content, licensed financial institutions not only need to comply with live broadcast content compliance, but also need to control the content of comments made by viewers and users. Therefore, financial institutions need to allocate special reviewers to monitor the live broadcast in advance. If there is a problem, the stream can be cut off in time to prevent viewers from seeing risky content.
If you want to do a financial live broadcast, you must prepare the above three live broadcast functions. Otherwise, no matter how good the live broadcast content is, you will not be able to resist multiple violations.