With the rise of live broadcast in 2020, many companies have deployed live broadcast platforms. However, for many small enterprises, building a dedicated enterprise live broadcast platform not only requires high development costs, but also requires relatively small live broadcasts. Specially build Yige live broadcasts. The platform is not cost-effective. The emergence of small program live broadcasts has given micro-enterprises a better choice.
However, before making a mini program live broadcast, small businesses need to do the following:
First, companies must first have a registered Mini Program account. Doing small program live broadcast definitely needs the carrier of small program, so enterprises are required to register a small program account first to prepare for future live broadcasts.
Second, companies then need to open mini programs for live broadcasting. When opening the mini program live broadcast, if "Live" appears on the menu bar of the account background, then you can directly activate the live broadcast according to the activation guide, otherwise, you need to see if your enterprise product meets the mini program service category , Because "Live" will only appear in the menu bar under certain categories.
It should be noted that before applying for activation, companies need to meet the application conditions:
1. Category requirements:
(1) Mini program developers are domestic non-individual subject developers;
(2) The opened category should meet any of the following items. The specific category is shown in Figure 1-1.
Figure 1-1 Categories of Mini Program Live Open
2. For the operation requirements of small programs of enterprises, WeChat officially stipulates that enterprise operations must meet the following requirements:
(1) There have been no serious violations of the mini programs under the main body in the past six months;
(2) There has been payment behavior in the mini program in the past 90 days;
(3) The total number of followers of the official account under the subject is greater than 100;
(4) The mini program under the main body has dau greater than 100 in the past 7 days;
(5) The actual consumption amount of the main body's advertising in the WeChat ecosystem in the past year is greater than 1w.
Among the above operating requirements, (1) and (2) must be met, and (3), (4), (5) only need to meet any one of the conditions.
Before doing the live broadcast of the mini program, do the two things of the account registration of the mini program and the activation of the live broadcast. Of course, if you don't want to be so troublesome, you can find a third-party live broadcast platform to open the mini program live broadcast!